Bass Rocks, LLC / Bass Rocks Asset Management logo

Bass Rocks, LLC / Bass Rocks Asset Management

Updated today

Client AUM

$16,300,000

Clients

21

Advisors

3

across 2 offices

About

Bass Rocks Asset Management provides discretionary portfolio management and subadvisory services mainly to individual and high‑net‑worth clients, and also accepts engagements from other investment advisers. The firm prepares an investment policy statement for each client and concentrates its advice on equities and ETFs while placing particular emphasis on options‑related strategies.

The firm manages accounts on a discretionary basis, documenting clients’ risk tolerance and time horizon and delivering quarterly custodian reports, and it requires clients to custody assets at Schwab Institutional. Its trading toolbox includes long‑ and short‑term trades, margin and options strategies and may include futures, which the firm specifically discloses as carrying elevated risks.

Noteworthy for a firm of its size, Bass Rocks lists a single management person responsible for compliance and account reviews while operating with multiple advisory personnel, and it offers performance‑based fee arrangements for qualified clients in addition to standard AUM billing. The firm also discloses that it does not aggregate trades across client accounts, accepts certain soft‑dollar benefits from its custodian, and manages both performance‑fee and non‑performance accounts with policies intended to address resulting conflicts.

Client services

Portfolio management Subadviser services

Expertise

Options & derivatives strategies Active portfolio management

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Fee options

Percentage

$1 - $1,000,000: 1.50% $1,000,001+: 1.25%

Performance-based

Annual management fee of 1% of assets under management plus 10% performance fee on capital appreciation for qualified clients.

Main office

See office

Alamo CA

Advisors at this office

2

Most active in

Arizona · California · Texas

Also doing business as

Backshore Asset Management, LLC · Bass Rocks Asset Management · Bass Rocks, LLC / Bass Rocks Asset Management

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Alec S

Series 65

Alamo, CA

Bass Rocks, LLC / Bass Rocks Asset Management

Alec Smidt is a financial advisor at Bass Rocks Asset Management with a Series 65 designation and one year of industry experience. Prior to joining Bass Rocks, he worked in marketing and other roles including at Full Throttle Marketing and XYZ LLC. Bass Rocks Asset Management provides discretionary portfolio management and subadvisory services primarily to individual and high-net-worth clients, focusing on equities, ETFs, and options-related strategies. The firm manages accounts on a discretionary basis and prepares individualized investment policy statements.

Options & derivatives strategies Active portfolio management
user avatar

Matthew K

Series 65, Series 63

Walnut Creek, CA

Bass Rocks, LLC / Bass Rocks Asset Management

Matthew Kelmon is a financial advisor at Bass Rocks Asset Management with 25 years of industry experience. He holds Series 65 and Series 63 registrations. His prior work includes roles at Backshore Asset Management, Insperex LLC, Blue Investment Partners, and 2344, LLC. Outside of his advisory work, he serves as an outside advisor for Flourish Capital, an early-stage venture investing firm supporting startup entrepreneurs. Bass Rocks Asset Management provides discretionary portfolio management and subadvisory services primarily to individual and high-net-worth clients. The firm focuses on equities, ETFs, and options-related strategies while managing accounts on a discretionary basis with documented risk tolerance and time horizons.

Options & derivatives strategies Active portfolio management
user avatar

Nicholas T

Series 65

Alamo, CA

Bass Rocks, LLC / Bass Rocks Asset Management

Nicholas Tognoli is a financial advisor at Bass Rocks Asset Management with a Series 65 designation and no prior industry experience before beginning his advisory career in 2023. His work history includes a year at Brookwood Investment Group and five years at Arizona State University. Bass Rocks Asset Management provides discretionary portfolio management primarily to individuals, high-net-worth clients, and other advisers, focusing on equities, ETFs, and options-related strategies. The firm emphasizes the use of margin and both fundamental and technical analysis, with client accounts custodied at Schwab Institutional.

Options & derivatives strategies Active portfolio management
View complete list of advisors at this firm
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