El Paso, TX Office

BBVA Global Wealth Advisors serves individual and high-net-worth clients, as well as businesses and family offices, primarily through portfolio advisory and wrap-fee programs. According to its brochure, the firm reported all client assets under management as non‑discretionary as of December 31, 2025, so clients generally retain final decision authority over trades.

The firm’s investment process maps each client’s Investor Risk Profile to GWA Investment Guides developed with input from BBVA S.A.’s Global Wealth Investment Committee and leverages BBVA S.A.’s fund research and selected third‑party model providers. Asset allocation combines strategic and tactical elements and Financial Advisors collect suitability information and recommend investments, but most accounts require client approval before trades are executed.

GWA is a non‑bank, wholly owned subsidiary of BBVA S.A., and the brochure discloses affiliated entities (including BBVA S.A. N.Y. Branch and BBVA Securities Inc.) acting as guarantor or underwriter for certain structured notes, a relationship the firm says creates concentrated counterparty credit risk and is subject to additional suitability reviews. Compared with many peers, GWA highlights an international focus (including use of UCITS and other non‑U.S. investment solutions), the predominance of non‑discretionary AUM, and a business model that does not emphasize standalone financial planning or fixed‑fee arrangements.