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Beacon Trust

Updated today

Client AUM

$4,138,106,308

Clients

2,830

Advisors

31

across 3 offices

About

Beacon Trust provides financial planning, discretionary portfolio management, retirement-plan advisory, and trustee services to individuals (including high‑net‑worth clients), trusts, pension and charitable entities. The firm also advises an SEC‑registered mutual fund and offers a wrap‑fee program and 401(k) participant advisory services, and it managed roughly $4.26 billion in discretionary assets as of the end of 2025.

Investment advice is delivered via an open‑architecture platform that blends in‑house equity and fixed‑income strategies, factor‑based and ETF model portfolios, separately managed accounts, and monitored independent managers; the firm emphasizes tax awareness, active loss harvesting, and customized fixed‑income portfolios using direct bond ownership. Beacon Trust’s proprietary Beacon Planned Return Strategy Fund employs option‑based, tranche‑rolling exposures to U.S. equity indices alongside its factor and behavioral‑finance ETF models, representing a specialized implementation within its suite of strategies.

A distinctive aspect of Beacon Trust’s structure is its ownership and affiliation: it is owned by Beacon Trust Company (a limited‑purpose trust company) and ultimately by Provident Bank/Provident Financial Services, so the firm operates with both bank and trust affiliates. The brochure discloses potential conflicts arising from these affiliations and its proprietary fund and describes remedial measures such as separate disclosures and fee‑calculation exclusions for fund assets.

Client services

Financial planning Portfolio management Selection of other advisers Consulting

Expertise

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies

Occupation focus

Founder/Business Owner Retired

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Fee options

Percentage

$0 - $2,000,000: 1.25% $2,000,001 - $5,000,000: 1.00% $5,000,001 - $10,000,000: 0.90% $10,000,001 - $15,000,000: 0.75% $15,000,001+: 0.50%

Other

Account minimum: $500,000 Minimum fee: Generally a minimum annual fee of $5,000 when minimum portfolio size is waived. Fee-only: Fixed financial planning fees generally ranging from $5,000 to $15,000 depending on scope; planning fee component waived for clients with AUM over $1,000,000.

Main office

See office

163 Madison Avenue

Morristown NJ 07960

Advisors at this office

29

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Also doing business as

Beacon Investment Advisory Services, Inc. · Beacon Trust · Tirschwell Loewy & Friedner Investments

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Denis B

Series 65

Morristown, NJ

Beacon Trust

Denis Belinskiy is a financial advisor at Beacon Trust with one year of industry experience. He holds the Series 65 designation and has been with Beacon Investment Advisory Services, Inc. since 2013. Beacon Trust provides financial planning, tax preparation, and discretionary portfolio management to individuals, trusts, estates, retirement plans, charitable organizations, and business entities. The firm manages approximately $4.3 billion in regulatory assets and employs a multi-team advisory staff, offering an open-architecture investment platform with a risk-first framework and tax-aware management.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
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Courtney F

Series 65

Morristown, NJ

Beacon Trust

Courtney Frost is a financial advisor at Beacon Trust in Morristown, NJ, holding a Series 65 designation with seven years of industry experience. She has been with Beacon Trust since 2017 and previously worked at Romparoo from 2014 to 2016. Beacon Trust provides financial planning, discretionary portfolio management, retirement-plan advisory, and trustee services to individuals, trusts, pension, and charitable entities. The firm manages over $4 billion in discretionary assets and uses an open-architecture investment platform that includes in-house strategies, ETF models, and separately managed accounts with an emphasis on tax-awareness and customized fixed-income portfolios.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
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Samantha B

CFP®, ChFC®, Series 66

Morristown, NJ

Beacon Trust

Samantha Booth is a CFP®, ChFC®, and Series 66 licensed advisor with six years of industry experience. She currently works at Beacon Trust and previously held roles at Orange Investment Advisors, Bank of America, Merrill Lynch, Haymarket Wealth Management, Market Street Mission, and Drew University. Beacon Trust serves individuals, trusts, estates, retirement plans, charitable organizations, and certain business entities with financial planning, tax preparation, and discretionary portfolio management. The firm employs an open-architecture investment approach focused on risk diversification, tax-aware management, and customization, and it maintains affiliations with a chartered trust company and a bank holding company.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
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Nicholas T

CFA®, Series 63

Morristown, NJ

Beacon Trust

Nicholas Thompson is a CFA® charterholder with seven years of industry experience. He currently works at Beacon Trust and has prior experience at CNR Securities, Hartford Funds Distributors, Villanova University, and JPMorgan. Outside of his advisory role, he personally manages two rental properties. Beacon Trust offers financial planning, discretionary portfolio management, and trustee services to individuals, trusts, pension, and charitable entities, managing over $4 billion in assets. The firm utilizes an open-architecture investment platform that includes in-house and third-party strategies, with a focus on tax efficiency and customized fixed-income portfolios.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
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Louis R

Series 66

Morristown, NJ

Beacon Trust

Louis Russo is a financial advisor at Beacon Trust in Morristown, NJ, holding a Series 66 designation with three years of industry experience. He previously worked at Truist Investment Services, Inc. and PNC Bank, where he spent over a decade in total. Beacon Trust provides financial planning, discretionary portfolio management, retirement-plan advisory, and trustee services to individuals, trusts, pension, and charitable entities. The firm uses an open-architecture investment platform combining in-house strategies, factor-based and ETF model portfolios, and monitored independent managers, with a focus on tax awareness and customized fixed-income portfolios.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
user avatar

Patricia H

CFP®

Morristown, NJ

Beacon Trust

Patricia Hall is a CFP® professional with 22 years of industry experience. She has been with Beacon Investment Advisory Services, Inc. since 2015. Beacon Trust provides financial planning, tax preparation, and discretionary portfolio management to individuals, including high-net-worth clients, as well as trusts, estates, retirement plans, charitable organizations, and certain business entities. The firm manages approximately $4.3 billion in regulatory assets and offers an open-architecture investment platform that emphasizes a risk-first framework, tax-aware management, and customization across equity, fixed income, and separately managed accounts.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
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Lauren C

Series 65

Morristown, NJ

Beacon Trust

Lauren Cecala is a Series 65-licensed advisor at Beacon Trust in Morristown, NJ, where she has been with the firm since 2013. She has no prior industry experience before joining Beacon Trust. Beacon Trust provides financial planning, tax preparation, and discretionary portfolio management to individuals—including high-net-worth clients—as well as trusts, estates, retirement plans, charitable organizations, and certain business entities. The firm manages approximately $4.3 billion in regulatory assets and employs a multi-team advisory staff, delivering investment advice through an open-architecture platform with a risk-first framework and tax-aware management.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
user avatar

Jason A

Series 66

Morristown, NJ

Beacon Trust

Jason Apuzzio is a financial advisor at Beacon Trust with 14 years of industry experience. He holds the Series 66 designation and has previously worked at firms including Truist Investment Services, PNC Investments, BlackRock Investment Management, and Merrill Lynch Investment Managers. Beacon Trust offers financial planning, discretionary portfolio management, retirement-plan advisory, and trustee services primarily to individuals, trusts, pension, and charitable entities. The firm manages approximately $4.26 billion in discretionary assets and utilizes an open-architecture platform combining proprietary strategies, factor-based models, and independent managers with a focus on tax awareness and customized fixed-income portfolios.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
user avatar

Diane A

CFP®, Series 65

Morristown, NJ

Beacon Trust

Diane Allard is a CFP® and holds a Series 65 license with 17 years of industry experience. She has been with Beacon Trust since 2012. Beacon Trust serves individuals, including high-net-worth clients, as well as trusts, estates, retirement plans, charitable organizations, and certain business entities. The firm offers financial planning, tax preparation, and discretionary portfolio management through an open-architecture platform that emphasizes a risk-first investment approach and tax-aware management.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
user avatar

Maria D

Series 65

Morristown, NJ

Beacon Trust

Maria Dizio is a financial advisor at Beacon Trust in Morristown, NJ, holding a Series 65 designation with nine years of industry experience. She has been with Beacon Trust since 2012. Beacon Trust provides financial planning, tax preparation, and discretionary portfolio management to individuals, trusts, estates, retirement plans, charitable organizations, and certain business entities. The firm manages approximately $4.3 billion in regulatory assets and offers an open-architecture investment platform with a risk-first framework, tax-aware management, and customized portfolio options.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
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John L

CFA®

Morristown, NJ

Beacon Trust

John Longo is a CFA® charterholder with 22 years of experience in the financial industry. He is currently with Beacon Trust and is also the founder and principal of Cyborg Capital Management, where he manages a limited partnership and provides investment consulting. Additionally, he has been affiliated with Rutgers University since 1993. Beacon Trust serves individuals, trusts, estates, retirement plans, charitable organizations, and business entities, offering financial planning, tax preparation, and discretionary portfolio management. The firm utilizes an open-architecture investment platform with a risk-first framework and integrates tax-aware management and loss harvesting strategies.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
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Brian M

Series 63, Series 66

Morristown, NJ

Beacon Trust

Brian Mcgann is a financial advisor with Beacon Trust in Morristown, NJ, holding Series 63 and Series 66 licenses and 25 years of industry experience. He has been with Beacon Investment Advisory Services, Inc. since 2017 and previously worked at UBS from 2015 to 2017. Beacon Trust provides financial planning, discretionary portfolio management, retirement-plan advisory, and trustee services to individuals, trusts, pension, and charitable entities. The firm manages over $4 billion in discretionary assets and delivers investment advice through an open-architecture platform that combines in-house strategies, factor-based models, and independent managers with an emphasis on tax awareness and customized fixed-income portfolios.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
user avatar

Christopher C

CFP®, Series 63, Series 66

Morristown, NJ

Beacon Trust

Christopher Cvitan is a CFP® professional with 10 years of industry experience, currently serving as a financial advisor at Beacon Trust. His prior roles include positions at TFS Securities, Inc., Mass Mutual Life Insurance Company, Morgan Stanley, and Merrill. Beacon Trust provides comprehensive financial planning, discretionary portfolio management, and trustee services to individuals, trusts, pension, and charitable entities. The firm employs an open-architecture investment platform that combines in-house strategies with factor-based and ETF models, emphasizing tax awareness and customized fixed-income portfolios.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
user avatar

Kevin R

Series 65

Morristown, NJ

Beacon Trust

Kevin Ryan is a financial advisor at Beacon Trust in Morristown, NJ, holding a Series 65 designation. He joined Beacon Trust in 2025 and has prior experience at JP Management LLC and Kerry Group. Beacon Trust provides financial planning, tax preparation, and discretionary portfolio management services to individuals, trusts, estates, retirement plans, charitable organizations, and certain business entities. The firm manages approximately $4.3 billion in assets using an open-architecture platform with a risk-first investment framework and offers integrated trust and banking referral capabilities.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
user avatar

Susan H

Series 63, Series 65

Morristown, NJ

Beacon Trust

Susan Hayes is a financial advisor at Beacon Trust with 28 years of industry experience. She holds Series 63 and Series 65 licenses and previously worked at Fahnestock & Co., Inc. for 13 years before joining Beacon Trust in 2016. Beacon Trust provides financial planning, tax preparation, and discretionary portfolio management to individuals, trusts, estates, retirement plans, charitable organizations, and certain business entities. The firm manages approximately $4.3 billion in regulatory assets and offers an open-architecture investment platform that emphasizes risk diversification, tax-aware management, and customization, supported by its affiliation with a chartered trust company and bank holding company.

Active portfolio management Factor investing / smart beta Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
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