Berkeley, Inc. logo

Berkeley, Inc.

Updated today

Client assets under management

$564,672,196

Clients

217

68% high-net-worth

Advisors

4

of 6 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

54

Typical

Average account size

$2,602,176

About

Berkeley, Inc. provides personalized financial planning and discretionary investment management to individuals (including high-net-worth clients), pension and profit-sharing plans, trusts, estates, charitable organizations and small businesses, and also offers limited-scope hourly and fixed-fee planning engagements. The firm operates as a fee-only adviser and does not accept commissions or sell financial products.

The firm employs a tactical asset-allocation framework that blends passively managed index funds and ETFs with selectively chosen actively managed funds and, for larger accounts, individual securities; portfolios are globally diversified and the firm uses both long-term buy-and-hold and shorter-term trading as appropriate. Berkeley draws on a mix of analytical methods—fundamental, technical, charting and cyclical analysis—to identify opportunities and manage entry and exit timing.

Distinctive features include managing over $570 million in discretionary assets while operating with a relatively compact advisory team, and an explicit disclosure of operational practices that many peers do not highlight—most notably the use of AI tools (including meeting transcription) and assistance with securities-backed lines of credit (SBLOCs) along with documented conflict mitigations. The firm also makes accredited-investor private placements and alternative investments available to qualified clients, maintains formal proxy-voting policies, and discloses custody and standing-letter-of-authorization practices.

Client services

Financial planning Portfolio management Pension consulting

Expertise

General retirement planning General tax planning Wealth management Retirement withdrawal strategies Cash flow / budgeting

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Fee options

Percentage

$0 - $500,000: 0.90% $500,001 - $1,000,000: 0.75% $1,000,001 - $2,000,000: 0.60% $2,000,001 - $10,000,000: 0.45% $10,000,001+: 0.35%

Project-based

Up to $500 per hour for limited scope hourly planning engagements and follow-on implementation work

Other

Minimum fee: $2,500 minimum annual fee (may be negotiable) Fee-only: Financial planning fees usually range from $2,000 to $5,000 and are negotiable

Main office location

Berkeley, Inc.

3778 Plantation River Drive, Suite 102

Boise ID 83703, United States

Number of offices

1

Most active in

California · Idaho · Louisiana · Oregon · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jon H

Series 63, Series 65

Boise,, ID

Berkeley, Inc

Jon Hendrickson is a financial advisor at Berkeley, Inc. in Boise, Idaho, holding Series 63 and Series 65 designations with 22 years of industry experience. He has been with Berkeley, Inc. since 2004. Berkeley, Inc. provides personalized financial planning and discretionary investment management to individuals, including high-net-worth clients, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm employs a tactical asset-allocation approach blending passively managed index funds and ETFs with selectively chosen active funds and individual securities for larger accounts, managing over $570 million in discretionary assets with a compact advisory team.

General retirement planning General tax planning Wealth management Retirement withdrawal strategies Cash flow / budgeting
user avatar

Paul W

CFA®, Series 65

Boise, ID

Berkeley, Inc.

Paul White is a CFA® charterholder and holds a Series 65 license, with 25 years of experience in the financial industry. He has been with Berkeley, Inc. since 2003, where he is part of a four-advisor team based in Boise, Idaho. Berkeley, Inc. offers personalized financial planning and discretionary investment management to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm uses a tactical asset-allocation approach combining passive index funds and ETFs with selective active funds and individual securities, managing over $570 million in discretionary assets while employing AI tools and offering alternative investments to qualified clients.

General retirement planning General tax planning Wealth management Retirement withdrawal strategies Cash flow / budgeting
user avatar

Megan P

CFP®

Boise, ID

Berkeley, Inc.

Megan Parrish is a CFP® professional with two years of industry experience, currently serving as an advisor at Berkeley, Inc. in Boise, ID. She has been with Berkeley, Inc. since 2015, a firm that operates as a team of three advisors. Berkeley, Inc. provides personalized financial planning and discretionary investment management to a diverse client base, including individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm uses a tactical asset-allocation approach that combines passive index funds and ETFs with selected actively managed funds and individual securities, employing both long-term and shorter-term strategies.

General retirement planning General tax planning Wealth management Retirement withdrawal strategies Cash flow / budgeting
user avatar

Danielle B

Series 63, Series 65

Boise, ID

Berkeley, Inc.

Danielle Beasley is a financial advisor at Berkeley, Inc. in Boise, ID, holding Series 63 and Series 65 licenses with nine years of industry experience. Her prior roles include positions at Thrivent Financial, LPL Financial, and Redwood Credit Union. Berkeley, Inc. provides personalized financial planning and discretionary investment management to a diverse client base, including high-net-worth individuals, trusts, and small businesses. The firm uses a tactical asset-allocation approach combining passive and active management with global diversification and employs a range of analytical methods to guide investment decisions.

General retirement planning General tax planning Wealth management Retirement withdrawal strategies Cash flow / budgeting
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