Bernard Wealth Management Corp.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$291,009,660
Clients
327
Advisors
3
across 2 offices
About
Bernard Wealth Management serves individuals (including high-net-worth clients), businesses, corporate retirement plans and charitable organizations, offering discretionary portfolio management alongside fixed-fee and hourly financial planning engagements. A small advisory team oversees roughly $314 million in client assets across about 327 relationships and provides both ongoing management and standalone planning services.
The firm documents client goals and constraints in an Investment Policy Statement and implements model portfolios that blend core mutual funds and ETFs with selectively added individual stocks identified through quantitative screens and fundamental research. Asset allocation, rebalancing, and cash levels are adjusted to client risk tolerance and life changes, and fixed income strategies may include government, investment-grade, municipal and, when appropriate, high-yield securities.
Operational and service distinctions include a requirement that client assets be custodied at Charles Schwab and a stated practice of abstaining from voting client proxies, leaving proxy decisions to clients rather than voting on their behalf. Principals are also licensed insurance agents who may recommend insurance products for commissions, and the firm provides ERISA-related retirement-plan services as a Section 3(21) fiduciary with monthly monitoring of plan investment options.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Financial planning services generally billed at $2,500 standard flat fee
$0 - $1,000,000: 1.00% annually for Equity/Growth and Balanced accounts; 0.65% annually for Fixed Income only; 0.50% annually for Tax-free Fixed Income Only $1,000,001 - $5,000,000: 0.85% annually for Equity/Growth and Balanced; 0.50% annually for Fixed Income only; 0.35% annually for Tax-free Fixed Income Only $5,000,001+: 0.30% annually for Tax-free Fixed Income Only
$300 per hour for limited scope planning services
Account minimum: $250,000 Fee-only: Financial planning services at $2,500 flat fee; hourly financial planning services at $300 per hour
Main office
See office360 N. Main St, Suite 430
Royal Oak MI 48067
Advisors at this office
2
Offices (2)
Most active in
California · Colorado · District of Columbia · Florida · Louisiana · Maryland · Massachusetts · Michigan · New York · Ohio · Texas · Virginia · Washington
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Andrew N
Series 66
Lone Tree, CO
Bernard Wealth Management Corp.
Andrew Niedermeier is a financial advisor at Bernard Wealth Management Corp. with nine years of industry experience. He holds the Series 66 designation and has worked at Bernard Wealth Management since 2019 and Charles Schwab from 2006 to 2018. Outside of advising, he is a partner in Standy Properties LLC, a real estate investment and property management business. Bernard Wealth Management serves individuals, businesses, corporate retirement plans, and charitable organizations, managing approximately $314 million in client assets. The firm offers discretionary portfolio management and financial planning services, utilizing model portfolios that combine mutual funds, ETFs, and select individual stocks aligned with client risk profiles and goals.
Deanna H
CFP®, Series 63, Series 65
Royal Oak, MI
Bernard Wealth Management Corp.
Deanna Harless is a Certified Financial Planner® with 16 years of industry experience. She is currently with Bernard Wealth Management Corp., where she has worked since 2018, including a brief tenure at Creative Planning, LLC. Her background also includes experience at Securities America Inc. Bernard Wealth Management serves individuals, businesses, corporate retirement plans, and charitable organizations through discretionary portfolio management and financial planning. The firm manages approximately $314 million in client assets, employing model portfolios that combine mutual funds, ETFs, and selected individual stocks, with investment strategies tailored to client risk tolerance and life changes.
Kenneth B
CFA®
Royal Oak, MI
Bernard Wealth Management Corp.
Kenneth Bernard is a CFA® charterholder with 16 years of industry experience. He has been with Bernard Wealth Management Corp. for 15 years. In addition to his advisory role, he is licensed to recommend life insurance products in Michigan and is appointed with Jackson National Life and Brighthouse Financial. Bernard Wealth Management serves individuals, businesses, corporate retirement plans, and charitable organizations by providing discretionary portfolio management and financial planning services. The firm manages approximately $314 million in client assets using model portfolios that combine mutual funds, ETFs, and selected individual stocks based on quantitative and fundamental analysis.
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