Better Pockets Financial logo

Better Pockets Financial

Updated today

Client assets under management

$7,371,283

Clients

36

0% high-net-worth

Advisors

5

of 5 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

7

Very Low

Average account size

$204,758

About

Better Pockets Financial primarily works with individual (non‑high‑net‑worth) clients and small employer plan sponsors, providing ongoing financial planning, investment management, project‑based planning, and group retirement/employee benefit services. The firm reports managing approximately $7,284,538 in discretionary assets and $971,693 in non‑discretionary assets as of December 31, 2025, and serves a small client base (about 36 clients) supported by a five‑person advisory team.

The firm structures client relationships around three ongoing planning packages (Cornerstone, Wealth, Capstone) and produces Investment Policy Statements to guide discretionary portfolio management, combining planning and investment advice under its Wealth Management offering. Its investment approach emphasizes asset allocation and Modern Portfolio Theory, employs both passive and active strategies and third‑party strategists, and uses institutional investment platforms with periodic reviews and client meetings keyed to the selected planning package.

Distinctive features relative to many peers include the use of a wrap‑fee investment platform (AssetMark) alongside Altruist and Charles Schwab, and an active program of educational seminars and speaking engagements for groups. The firm also discloses several specialized planning services—real‑estate investing reviews (with additional fees for clients holding multiple rental properties), equity‑compensation analysis, and employer‑focused project work—while not positioning itself to serve high‑net‑worth individuals.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

General retirement planning Retirement income strategy Social Security optimization Charitable giving & philanthropy Long-term care insurance

Occupation focus

Founder/Business Owner Retired

Demographic focus

Mid-Career Professionals Approaching retirement Young Families

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Fee options

Fixed

Fixed fees for project-based services for employers ranging from $250 to $100,000

Percentage

$0 - $500,000: 1.00% $500,001 - $1,000,000: 0.75% $1,000,001 - $2,000,000: 0.60% $2,000,001+: 0.25%

Project-based

$250 per hour

Subscriptions

Ongoing Financial Planning packages with monthly fees: Cornerstone Planning ($100/month individual, $150/month couple), Wealth Planning ($200/month individual, $300/month couple), Capstone Planning ($325/month individual, $450/month couple); initial onboarding fee equal to three months of monthly fee

Other

Minimum fee: Minimum fees of $250 per quarter for certain Employee Benefit Plans, $125 per quarter for SIMPLE IRAs Fee-only: Fixed fees for project-based financial planning ranging from $500-$15,000; hourly fees at $250 per hour

Main office location

Better Pockets Financial

242 Linden St, 1 St Floor

Fort Collins CO 80524, United States

Number of offices

1

Most active in

Colorado · Louisiana · New York · Ohio · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Sarah L

Series 63, Series 65

Allen, TX

Better Pockets Financial

Sarah Lassberg is a financial advisor at Better Pockets Financial with five years of industry experience. She previously worked at Nylife Securities LLC and New York Life Insurance Company. Lassberg is the founder and executive director of Elf Army of Light, a nonprofit providing support to individuals who have experienced pregnancy loss and infant death. She also serves on the board of Women Organizing Women Democrats and founded Act of Change, LLC, a consulting firm focused on change management and process improvement. Better Pockets Financial serves individual clients and employer retirement plans by providing financial planning, investment management, and project-based planning services. The firm uses a combination of passive and active strategies through third-party platforms and emphasizes public educational seminars and workplace retirement participant support.

General retirement planning Retirement income strategy Social Security optimization Charitable giving & philanthropy Long-term care insurance Founder/Business Owner Retired Mid-Career Professionals Approaching retirement Young Families
user avatar

James S

Series 65

Wylie, TX

Better Pockets Financial

James Suttles is a financial advisor at Better Pockets Financial with three years of industry experience. He holds a Series 65 designation and has prior experience at Montoya Wealth and in academic roles at the University of Dallas, University of Texas at Dallas, and Collin College. Better Pockets Financial serves individual clients and employer retirement plans, providing financial planning, investment management, and project-based planning services through structured packages. The firm employs a combination of passive and active investment strategies via third-party platforms and emphasizes public educational seminars and workplace retirement participant support.

General retirement planning Retirement income strategy Social Security optimization Charitable giving & philanthropy Long-term care insurance Founder/Business Owner Retired Mid-Career Professionals Approaching retirement Young Families
user avatar

Joshua N

Series 63, Series 65

Fort Collins, CO

Better Pockets Financial

Joshua Newell is a financial advisor at Better Pockets Financial with 15 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at GWFS Equities, Inc., OneAmerica Securities, and America United Life. Better Pockets Financial serves individual clients and employer retirement plans by providing financial planning, investment management, and project-based planning services. The firm uses a combination of passive and active strategies through third-party platforms and emphasizes educational seminars and workplace retirement participant support.

General retirement planning Retirement income strategy Social Security optimization Charitable giving & philanthropy Long-term care insurance Founder/Business Owner Retired Mid-Career Professionals Approaching retirement Young Families
user avatar

Clinton E

Series 66

Parker, CO

Better Pockets Financial

Clinton Edgar is a financial advisor at Better Pockets Financial with six years of industry experience. He holds the Series 66 designation and has previously worked at Edward Jones, OneAmerica Securities, and the Colorado Department of Education. Outside of advising, he has been involved with Amazon Vine for two years. Better Pockets Financial serves individual clients and employer retirement plans, providing financial planning, investment management, and project-based planning services. The firm uses a combination of passive and active strategies through third-party platforms and offers educational seminars and workplace retirement participant support.

General retirement planning Retirement income strategy Social Security optimization Charitable giving & philanthropy Long-term care insurance Founder/Business Owner Retired Mid-Career Professionals Approaching retirement Young Families
user avatar

Steven M

Series 63, Series 65, Series 66

El Paso, TX

Better Pockets Financial

Steven Munoz is a financial advisor at Better Pockets Financial with three years of industry experience. He holds Series 63, 65, and 66 designations and has previously worked at Nationwide and in education with the Ysleta Independent School District. He is also affiliated with Texas Tech University. Better Pockets Financial serves individual clients and employer retirement plans, providing financial planning, investment management, and project-based planning services. The firm uses a combination of passive and active strategies through third-party platforms and offers public educational seminars and workplace retirement participant support.

General retirement planning Retirement income strategy Social Security optimization Charitable giving & philanthropy Long-term care insurance Founder/Business Owner Retired Mid-Career Professionals Approaching retirement Young Families
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