Bills Asset Management logo

Bills Asset Management

Updated today

Client AUM

$62,644,000

Clients

193

Advisors

2

of 2 employees

About

Bills Asset Management is a small partnership-style advisory firm that manages roughly $63 million for about 193 clients, serving individuals, business entities, trusts, estates and charitable organizations. The firm provides discretionary portfolio management as its core service and also offers non-discretionary management or allocation recommendations for variable life/annuity products and employer-sponsored retirement plans.

The firm implements proprietary asset-allocation programs (labeled Conservative, Moderate and Aggressive) and uses a mix of fundamental, technical and charting analysis to manage accounts. Investment strategies include long- and short-term purchases and, where authorized by clients, short sales and margin usage; the firm may also recommend pooled vehicles that provide indirect exposure to cryptocurrencies, with opt-out available to clients.

Compared with many peers, the firm’s principals are licensed life insurance producers and may recommend insurance products for which commissions could be received, a relationship the brochure discloses as a potential conflict of interest. The team also includes credentialed planners and a licensed CPA, maintains a trade-error reimbursement policy that offsets losses but does not credit gains back to accounts, and operates its programs to comply with Rule 3a‑4 for separately managed mutual fund/ETF allocation accounts.

Client services

Financial planning Portfolio management

Expertise

Life insurance needs analysis

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Percentage

$0 - $500,000: 2.00% $500,001 - $1,000,000: 1.50% $1,000,001+: Negotiable

Commissions

Commissions may be earned on life insurance products if purchased, but not from investment advisory services

Other

Fee-only: Fee-only basis, no commissions on securities or investment products

Main office

Nashville TN

Advisors at this office

2

Most active in

Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)