BlackLines Financial
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$52,526,470
Clients
244
Advisors
3
of 3 employees
About
BlackLines Financial serves individual and high‑net‑worth clients as well as business entities, offering discretionary portfolio management, retirement/pension plan services, and financial planning through its WealthBuilder and Mastery programs. The firm also facilitates cash management services and tax preparation support as part of its broader advisory offerings.
The firm implements client‑specific investment policy statements and typically pursues long‑term trading strategies, drawing on cyclical, fundamental, quantitative, technical analysis and modern portfolio theory. BlackLines often seeks discretionary trading authority, may use model allocations, and engages sub‑advisers for specialized management while conducting at least quarterly account reviews or reviews prompted by life‑event changes.
What distinguishes BlackLines from many peers is the firm’s active involvement with insurance products and related channels: several supervised persons are licensed insurance agents, the firm offers advisory‑based annuities and other insurance products under a separate compensation model, and it promotes a third‑party cash sweep program operated by a MassMutual subsidiary for enhanced FDIC coverage. BlackLines also discloses other third‑party arrangements (sub‑advisers, a tax‑platform facilitator, and referral/promoter arrangements) and states it manages and discloses the resulting conflicts of interest.
Client services
Expertise
Fee options
WealthBuilder Program fees range from $200 to $25,000, paid in advance and non-refundable; Mastery Program typical annual fee is $5,000, negotiable, paid quarterly in advance with 3% COLA; flat negotiable fee of 1% to 1.5% on insurance-based product values not included in AUM fee.
$0 - $250,000: 1.50% $250,001 - $500,000: 1.25% $500,001 - $1,000,000: 1.00% $1,000,001 - $5,000,000: 0.75% $5,000,001+: 0.50%
Main office
515 S Flower St, 18th Floor
Los Angeles CA 90071
Advisors at this office
3
Most active in
Arizona · California · Georgia · New York · Texas · Virginia
Also doing business as
Blacklines · Blacklines Dba Nexa Wealth Planning · Blacklines Financial
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Kelsey W
CFP®, Series 66
Los Angeles, CA
BlackLines Financial
Kelsey Wilson is a CFP® professional with 10 years of experience in financial advisory services. He is currently with BlackLines Financial and has prior experience at Innovation Partners LLC and Northwestern Mutual Investment Services LLC. In addition to his advisory role, Kelsey is licensed as an insurance agent, selling life insurance, disability, long-term care, and annuities products. BlackLines Financial serves individual and high-net-worth clients as well as business entities, offering discretionary portfolio management, retirement and pension plan services, and comprehensive financial planning. The firm employs client-specific investment policies and combines various analytical approaches while providing cash management and tax preparation support.
Renee C
CFP®, Series 63
Los Angeles, CA
BlackLines Financial
Renee Cohen is a CFP® with 10 years of industry experience, currently serving as a financial advisor at BlackLines Financial. She previously worked at Northwestern Mutual in various roles from 2015 to 2024. Outside of her advisory work, Renee is also licensed as an insurance agent and sells life insurance, disability, long-term care, and annuity products. BlackLines Financial serves individual and high-net-worth clients, as well as business entities, providing discretionary portfolio management, retirement and pension plan services, and financial planning. The firm employs client-specific investment policies with long-term strategies and incorporates insurance products and third-party arrangements within its advisory services.
Zully R
Series 63, Series 66
Los Angeles, CA
BlackLines Financial
Zully Ruiz is a financial advisor with BlackLines Financial in Los Angeles, holding Series 63 and Series 66 licenses and two years of industry experience. Prior to joining BlackLines Financial in 2025, she worked at Northwestern Mutual in various capacities from 2022 to 2025. Before entering the financial industry, she spent nine years in the hospitality sector. BlackLines Financial serves individual and high-net-worth clients as well as business entities, providing discretionary portfolio management, retirement and pension plan services, and financial planning through its WealthBuilder and Mastery programs. The firm employs client-specific investment policy statements and long-term trading strategies, and it offers advisory-based insurance products alongside other financial services.
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