Blue Horizon Equity, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$737,139,455
Clients
1,478
Advisors
21
across 6 offices
About
Blue Horizon Equity, Inc. is an SEC-registered investment adviser managing roughly $746 million that provides portfolio management, financial planning, and retirement plan advisory services to individuals, tax‑qualified retirement plans, and other institutions. The firm offers sponsored wrap-fee Unified Managed Accounts (UMA), an Advisor‑as‑Portfolio‑Manager (APM) program, and access to third‑party money manager programs such as AssetMark, SEI, and Morningstar.
The firm delivers both discretionary and non‑discretionary management, using strategist “sleeves” and advisor-created models within UMA accounts and allowing advisors discretion in APM accounts when clients authorize it. Blue Horizon also provides customized written financial plans and ERISA-focused Plan Advice and Consulting services, including IPS preparation, investment monitoring, QDIA recommendations, and participant education.
Distinctive features include operating as a multi‑advisor team across multiple offices while acting as the sponsor and investment adviser for its wrap‑fee programs, a combination that is relatively uncommon for comparable team firms. Many advisors are also registered representatives of Cetera Wealth Services and licensed insurance agents, and the brochure discloses promoter/loan and bonus arrangements with the broker‑dealer relationship that the firm says it manages through supervision and disclosures.
Client services
Occupation focus
Fee options
Flat fee negotiated between client and Advisor for financial planning services
$0 - $250,000: 1.75% $250,001 - $500,000: 1.50% $500,001+:
Hourly fee negotiated between client and Advisor for financial planning services
Account minimum: $25,000 Minimum fee: Minimum annual fee of $99 per account for UMA and APM Programs
Main office
See office55 Sully's Trail, Suite F
Pittsford NY 14534
Advisors at this office
7
Offices (6)
Ponte Vedra Beach, FL
4400 Marsh Landing Blvd Suite 101, Ponte Vedra Beach, FL 32082
10 advisors
Pittsford, NY
55 Sully's Trail Suite F, Pittsford, NY 14534
7 advisors
Orlando, FL
5401 S. Kirkman Rd Suite 310, Orlando, FL 32819
1 advisor
Richmond, VA
2216 E Broad St Main Floor, Richmond, VA 23223
1 advisor
Sarasota, FL
Sarasota, FL
1 advisor
Tallahassee, FL
113 E College Ave Suite 214, Tallahassee, FL 32301
1 advisor
Most active in
Arkansas · California · Connecticut · District of Columbia · Florida · Georgia · Indiana · Massachusetts · Michigan · Minnesota · New Jersey · New York · North Carolina · Ohio · Oregon · Pennsylvania · Rhode Island · South Carolina · Texas · Utah · Vermont · Virginia · West Virginia
Also doing business as
21 St Century Planners · Aspire Financial Group · Bailey Financial Planning · Blue Horizon Equity, Inc. · Cape Cod Wealth Streategies & Insurance Services, LLC · Carlozzi Financial Services · Cave Wealth Managemnet · Daniel N. Saxe · Finger Lakes Investments · Forge Financial Advisors · Genesis Asset Management Group Inc. · Laporte Wealth Management Group · Magii Pension Services · Pathway Wealth Management And Insurance Group · Solennial Wealth Management · Waterstone Financial Services
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")