Blue Jay Financial Group, LLC logo

Blue Jay Financial Group, LLC

Updated today

Client assets under management

$112,459,150

Clients

283

8% high-net-worth

Advisors

3

of 9 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

94

High

Average account size

$397,382

About

Blue Jay Financial Group advises individual clients (including high‑net‑worth and non‑HNW households) and employer‑sponsored retirement plans, offering discretionary investment management, comprehensive financial planning, consulting, and personal tax return preparation. The firm reports roughly $113 million in assets under management across about 283 client relationships and operates with three advisors.

Investment management emphasizes allocations to mutual funds and ETFs, with monthly due diligence and discretionary rebalancing as needed and a minimum quarterly portfolio review; financial planning services incorporate Monte Carlo testing, cash‑flow‑oriented plans, and behavioral coaching. For retirement plans the firm can act as either an ERISA 3(21) adviser or a fully discretionary 3(38) investment manager and provides participant education and enrollment support.

Noteworthy differences from many peers include operating a wrap fee program as sponsor and disclosing recent operational changes in its Summary of Material Changes, including a transition from SEC to state registration and the addition of SEI as an administrative/custodial option alongside Charles Schwab. The brochure also highlights ancillary offerings and infrastructure—such as personal tax return services and use of Advyzon for reporting—which indicate a broader administrative and service setup than is typical for firms of this size.

Client services

Financial planning Portfolio management Pension consulting Consulting

Expertise

Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner

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Fee options

Fixed

Financial planning fees range from $250 to $15,000; Consulting fees range from $250 to $50,000

Percentage

up to 2.00% annually

Project-based

$250 per hour (used for financial planning and consulting services when billed hourly)

Main office location

Blue Jay Financial Group, LLC

509 Fourth Street

Defiance OH 43512, United States

Number of offices

1

Most active in

Florida · Indiana · Michigan · Ohio

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Caleb F

Series 63, Series 65

Defiance, OH

Blue Jay Financial Group, LLC

Caleb Frankart is a financial advisor at Blue Jay Financial Group, LLC with 13 years of industry experience. He holds Series 63 and Series 65 designations and previously worked at Key Investment Services LLC for five years. Caleb serves on the Synod Endowment Investment Committee of the Reformed Church in the United States, overseeing the church’s endowment fund investments. Blue Jay Financial Group provides investment management, comprehensive financial planning, and consulting services to individual clients and employer-sponsored retirement plans. The firm manages discretionary and non-discretionary accounts and offers personal tax return preparation and consulting for private businesses, using a mix of fundamental, tactical, technical, thematic, and top-down analysis tailored to client objectives and risk tolerance.

Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
user avatar

Jason B

CFP®, Series 66

Defiance, OH

Blue Jay Financial Group, LLC

Jason Bernal is a CFP® professional with 16 years of experience in financial advising. He has worked at Blue Jay Financial Group, LLC since 2018 and previously at Cetera Advisors LLC from 2015 to 2018. Outside of his advisory role, Bernal serves as a Boy Scout Troop Leader for Troop 76 in Defiance, OH. Blue Jay Financial Group offers investment management, comprehensive financial planning, and consulting services to individual clients and employer-sponsored retirement plans. The firm also provides personal tax return preparation and consulting for private businesses, managing both discretionary and non-discretionary accounts with a focus on tailored investment strategies using mutual funds and ETFs.

Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
user avatar

Michael W

Series 65

Defiance, OH

Blue Jay Financial Group, LLC

Michael Willitzer is a financial advisor at Blue Jay Financial Group, LLC in Defiance, Ohio. He holds a Series 65 designation and has been with Blue Jay Financial Group since 2023. Prior to his current role, he worked at Grube Inc and has experience in various other industries including education and retail. Blue Jay Financial Group provides investment management, comprehensive financial planning, and consulting services to individual clients and employer-sponsored retirement plans. The firm manages discretionary and non-discretionary accounts, offers personal tax return preparation, and utilizes a mix of fundamental, tactical, technical, thematic, and top-down analysis to tailor portfolios to client needs.

Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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