Blue Square Asset Management, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$365,592,750
Clients
184
Advisors
7
across 3 offices
About
Blue Square Asset Management advises individuals, family offices, retirement plans, charitable organizations and other advisers, providing financial planning, investment management, sub‑advisory services and non‑discretionary sourcing, due diligence and monitoring for private funds. The firm manages both discretionary and non‑discretionary accounts and also sponsors a privately offered pooled investment vehicle.
The firm applies a proprietary Dynamic Cash Allocation® process — a rules‑based quantitative framework combined with a qualitative manager overlay — to rebalance exposures across equities, fixed income, commodities, alternative investments and cash. Blue Square deploys that approach across traditional risk‑managed Growth, Balanced and Large‑Cap strategies and a suite of separately managed account strategies designed to provide direct exposure to specific digital assets.
Notable distinctions include an affiliated operating entity, Blue Square Digital LLC, that is registered with the National Futures Association as a commodity pool operator and commodity trading advisor, and a private fund that is managed as a commodity pool and focuses exclusively on digital assets. The firm also implements its digital‑asset SMAs through BitGo Prime trading and BitGo Trust custody to address custody and trading complexities, discloses the use of performance‑based compensation for its private fund and the potential use of collateralized lending or other borrowing arrangements, and offers third‑party class‑action claim monitoring and consolidated performance reporting.
Client services
Expertise
Fee options
0.25% - 1.50% annually (varies based on client type, portfolio size and services rendered)
Certain supervised persons offer insurance products and receive commissions separately from advisory fees.
Private Fund: 2% per annum management fee plus 20% performance allocation (incentive fee) subject to high-water mark.
Fee-only: Financial planning and consulting fees range from $2,500 to $50,000, negotiable. Financial advisory fees range from $5,000 to $25,000, negotiable.
Main office
See office17 State Street, 40th Floor
New York NY 10004
Advisors at this office
5
Offices (3)
Most active in
Arizona · California · Colorado · Connecticut · Florida · Iowa · Massachusetts · Michigan · New Jersey · New York · North Carolina · Ohio · Oregon · Pennsylvania · Texas · Utah · Virginia
Also doing business as
Blue Square Asset Management, LLC · Blue Square Digital · Blue Square Wealth
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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