Blue Water Asset Management
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$412,668,897
Clients
916
Advisors
7
of 10 employees
About
Blue Water Asset Management provides discretionary portfolio management, financial planning, consulting, and pension consulting to a mix of individual clients (including high-net-worth individuals) and institutional clients such as pension plans and insurance companies. The firm bills asset-based management fees and delivers services that include selection and monitoring of third‑party money managers and model portfolios.
Its investment process is tailored and discretionary, relying on Modern Portfolio Theory, a blend of long- and short‑term strategies, and the use of sub‑advisers and model portfolios to implement asset allocation across mutual funds, ETFs, REITs, and other instruments. The brochure notes the firm generally does not prioritize tax efficiency as a primary objective and typically will not accommodate client restrictions for accounts managed via models or third‑party strategies.
Notable disclosures in the brochure include affiliations with licensed insurance agencies and the presence of dually registered representatives (registered with a broker‑dealer), and the firm explicitly lists insurance companies among its client types — arrangements that can introduce commission and referral conflicts. The firm also documents advice on real‑estate-related investments (REITs and interests in real estate partnerships) alongside its advisory services, a combination that is less common among similarly sized team advisory firms.
Client services
Expertise
Fee options
Financial planning services fixed fee ranges between $500 - $5,000, negotiable
Certain investment adviser representatives earn commissions on insurance products; commissions are separate from advisory fees.
$165 - $275 per hour for planning and consulting services, negotiable
Main office
4120 E. Beltline Ave., Suite 100
Grand Rapids MI 49525
Advisors at this office
7
Most active in
Arizona · California · Florida · Illinois · Michigan · North Carolina · Ohio · Tennessee · Texas
Also doing business as
Blue Water Asset Management · Blue Water Asset Management, LLC · Capitol Income Consultants · Jay Greer & Co. · Redfield Financial Group · Stites Financial LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)