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Blue Water Asset Management

Updated today

Client AUM

$412,668,897

Clients

916

Advisors

7

of 10 employees

About

Blue Water Asset Management provides discretionary portfolio management, financial planning, consulting, and pension consulting to a mix of individual clients (including high-net-worth individuals) and institutional clients such as pension plans and insurance companies. The firm bills asset-based management fees and delivers services that include selection and monitoring of third‑party money managers and model portfolios.

Its investment process is tailored and discretionary, relying on Modern Portfolio Theory, a blend of long- and short‑term strategies, and the use of sub‑advisers and model portfolios to implement asset allocation across mutual funds, ETFs, REITs, and other instruments. The brochure notes the firm generally does not prioritize tax efficiency as a primary objective and typically will not accommodate client restrictions for accounts managed via models or third‑party strategies.

Notable disclosures in the brochure include affiliations with licensed insurance agencies and the presence of dually registered representatives (registered with a broker‑dealer), and the firm explicitly lists insurance companies among its client types — arrangements that can introduce commission and referral conflicts. The firm also documents advice on real‑estate-related investments (REITs and interests in real estate partnerships) alongside its advisory services, a combination that is less common among similarly sized team advisory firms.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Options & derivatives strategies Real estate investing

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Fee options

Fixed

Financial planning services fixed fee ranges between $500 - $5,000, negotiable

Commissions

Certain investment adviser representatives earn commissions on insurance products; commissions are separate from advisory fees.

Project-based

$165 - $275 per hour for planning and consulting services, negotiable

Main office

4120 E. Beltline Ave., Suite 100

Grand Rapids MI 49525

Advisors at this office

7

Most active in

Arizona · California · Florida · Illinois · Michigan · North Carolina · Ohio · Tennessee · Texas

Also doing business as

Blue Water Asset Management · Blue Water Asset Management, LLC · Capitol Income Consultants · Jay Greer & Co. · Redfield Financial Group · Stites Financial LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Nicolle R

Series 65

Grand Rapids, MI

Blue Water Asset Management

Nicolle Rumsey is a financial advisor with Blue Water Asset Management in Grand Rapids, MI, holding a Series 65 credential and seven years of industry experience. She has worked at LPL Financial and INVEST Financial in prior roles. Outside of advising, she works as an independent contractor for a cleaning business. Blue Water Asset Management provides discretionary portfolio management, financial planning, and consulting services to individual and institutional clients, including pension plans and insurance companies. The firm employs a tailored, discretionary investment approach utilizing Modern Portfolio Theory and a mix of long- and short-term strategies implemented through model portfolios and sub-advisers.

Options & derivatives strategies Real estate investing
user avatar

Jay G

Series 63, Series 65

Grand Rapids, MI

Blue Water Asset Management

Jay Greer is a financial advisor with Blue Water Asset Management in Grand Rapids, MI, holding Series 63 and Series 65 licenses and bringing 16 years of industry experience. He has been with Blue Water Asset Management since 2015 and also serves as president and managing member of Jay Greer & Co, LLC, a financial planning and investment company. Outside of finance, he is a partner and board-level contributor to Renucell Group, a healthcare skincare business. Blue Water Asset Management serves individual and institutional clients, including high-net-worth individuals, pension plans, and insurance companies, offering discretionary portfolio management and consulting services. The firm employs a tailored investment process that incorporates Modern Portfolio Theory and utilizes sub-advisers and model portfolios across various asset classes.

Options & derivatives strategies Real estate investing
user avatar

Mark R

ChFC®, Series 63, Series 65

Grand Rapids, MI

Blue Water Asset Management

Mark Redfield is a ChFC® credentialed financial advisor with 40 years of experience. He is a principal at Blue Water Asset Management in Grand Rapids, MI, where he has worked since 2015. His prior experience includes roles at INVEST Financial Corporation, LPL Financial, and Silver Oak Securities. Outside of advisory services, he manages timberland operations and carbon trading through an ownership interest in Grass Lake East Properties LLC. Blue Water Asset Management provides discretionary portfolio management, financial planning, consulting, and pension consulting to individual and institutional clients. The firm employs a tailored, discretionary investment process utilizing Modern Portfolio Theory, third-party money managers, and model portfolios across multiple asset classes including mutual funds, ETFs, and REITs.

Options & derivatives strategies Real estate investing
user avatar

David T

Series 63, Series 65

Grand Rapids, MI

Blue Water Asset Management

David Teroller is a financial advisor with Blue Water Asset Management in Grand Rapids, MI, holding Series 63 and Series 65 licenses and bringing 35 years of industry experience. He has been with Blue Water Asset Management since 2015 and is also associated with Redfield Financial Group, where he has worked since 1990. Outside of advisory work, he is involved with DTL Enterprise, LLC, a company engaged in internet distribution of consumer products. Blue Water Asset Management provides discretionary portfolio management, financial planning, pension consulting, and advisory services to individual, high-net-worth, and institutional clients. The firm employs tailored, discretionary strategies using model portfolios and third-party sub-advisers and offers a broad range of investment types along with pension consulting and insurance-related services.

Options & derivatives strategies Real estate investing
user avatar

Benjamin R

Series 65

Grand Rapids, MI

Blue Water Asset Management

Benjamin Redfield is a financial advisor with Blue Water Asset Management in Grand Rapids, MI. He holds a Series 65 designation and has one year of industry experience. Prior to joining Blue Water, he worked at Redfield Financial Group and has experience in education roles at Spring Arbor University and Northpointe Christian High School. Blue Water Asset Management serves individual, high-net-worth, and institutional clients, offering discretionary portfolio management, financial planning, and pension consulting. The firm employs tailored strategies using model portfolios and third-party sub-advisers and provides a broad range of investment services including pension consulting and advisory services to insurance-company clients.

Options & derivatives strategies Real estate investing
user avatar

Theodore T

Series 63, Series 65

Grand Rapids, MI

Blue Water Asset Management

Theodore Terzian Jr. is a financial advisor with Blue Water Asset Management and holds Series 63 and Series 65 licenses. He has 34 years of industry experience, including roles at Silver Oak Securities, LPL Financial, and Invest Financial Corporation. In addition to his advisory work, he is involved in sales of non-variable life insurance. Blue Water Asset Management provides discretionary portfolio management, financial planning, and pension consulting to individual, high-net-worth, and institutional clients. The firm utilizes tailored, discretionary strategies with model portfolios and third-party sub-advisers, serving a diverse client base that includes pension plans, banks, and insurance companies.

Options & derivatives strategies Real estate investing
user avatar

Beau R

CFP®, Series 65

Grand Rapids, MI

Blue Water Asset Management

Beau Redfield is a CFP® with seven years of industry experience. He has worked at Blue Water Asset Management since 2016, with a brief period at Redfield Financial Group from 2016 to 2019 before returning to Blue Water Asset Management in 2019. Blue Water Asset Management provides discretionary portfolio management, financial planning, and consulting services to both individual and institutional clients. The firm uses a tailored investment process that includes Modern Portfolio Theory, model portfolios, and third-party sub-advisers to manage assets across various instruments.

Options & derivatives strategies Real estate investing
View complete list of advisors at this firm
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