Bluechip Financial Planning, Inc.

The firm serves individual clients, including high‑net‑worth individuals, offering financial planning and ongoing asset management through both discretionary and non‑discretionary accounts. It delivers advice across wrap programs and third‑party manager platforms and provides written financial plans as a standalone service.

Investment implementation relies on a mix of fundamental, technical, charting and economic/cyclical analysis and uses a combination of outsourced platforms and model portfolios to construct and rebalance client accounts. The firm routinely uses third‑party programs—including a broker/dealer‑sponsored Wealth Management Platform, an institutional SEI asset allocation program, and a mutual‑fund timing service—and monitors accounts at least annually with periodic rebalancing.

What is distinctive is the firm’s close operational ties to other financial firms: the sole principal also operates in a brokerage and insurance capacity, the adviser participates in fee‑sharing and referral arrangements with platform providers, and one investment manager on the platform is an affiliate under common ownership. Those affiliations and occasional reimbursements from product sponsors are disclosed in the brochure and can create conflicts of interest that the firm says it will disclose to clients.