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Boulevard

Updated today

Client assets under management

$117,406,247

Clients

266

14% high-net-worth

Advisors

4

of 5 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

67

High

Average account size

$441,377

About

Boulevard Wealth Management serves individuals, trusts, estates, pension and profit‑sharing plans, charitable organizations and small businesses, working with both non‑accredited and institutional clients including high‑net‑worth households. The firm provides modular financial planning and project advisory work, discretionary portfolio management, pension consulting, selection of other advisors, periodic publications and educational seminars, and insurance advisory services.

Boulevard’s investment approach emphasizes long‑term strategic asset allocation implemented primarily through mutual funds and ETFs, with representatives monitoring portfolios at least semi‑annually and meeting more frequently for larger accounts. In addition to ongoing portfolio management, the firm offers project‑based strategic advisory work and manages “held‑away” employer retirement accounts via a third‑party platform (Pontera) to review allocations and rebalance connected accounts.

Compared with many peers, Boulevard operates an affiliated insurance agency across multiple states and its representatives are licensed to sell life, disability and long‑term care products; the firm discloses that insurance commissions can create a conflict of interest. The firm also publishes periodicals/newsletters and runs educational workshops—services that are relatively uncommon among similar advisors—and recently transitioned from state to SEC registration while adding held‑away asset management.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops Research & analysis projects

Expertise

Business succession planning

Occupation focus

Founder/Business Owner Executive

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Fee options

Percentage

$100,000 - $999,999: 1.25% annually $1,000,000 - $1,999,999: 1.00% annually $2,000,000+: 0.75% annually

Project-based

Strategic Advisory hourly rates range from $100 to $400 per hour; $275 per hour for research or information gathering.

Other

Account minimum: $100,000 minimum investment for non-accredited investors (waivable); $1,000,000 minimum investment for accredited investors (waivable) for Portfolio Advisory services. Strategic Advisory has minimum fees of $2,500 or $5,000 depending on client category. Minimum fee: Minimum Portfolio Advisory fee of $2,500 per annum for individual investors; Strategic Advisory Services minimum fee of $2,500 or $5,000 depending on client classification; Intake administrative fee of $500 due at contract signing.

Main office location

Boulevard

7825 Washington Avenue, Suite 100

Bloomington MN 55439, United States

Number of offices

1

Most active in

Minnesota

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Brennan M

CFP®

Bloomington, MN

Boulevard

Brennan McCarthy is a CFP® professional with seven years of industry experience, currently serving at Boulevard Wealth Management, Inc. in Bloomington, MN. He has been with Boulevard since 2014 and is a licensed Accident/Life/Health Insurance Agent in Minnesota. Outside of his advisory role, McCarthy is a partner in CBM Real Estate, LLC, a residential property rental business. Boulevard Wealth Management provides financial planning, discretionary portfolio management, and related advisory services to individuals, including high-net-worth households, and small business clients. The firm follows a long-term, strategic asset allocation approach, primarily recommending mutual funds and exchange-traded funds, and offers additional services such as pension consulting, insurance advisory, and educational seminars.

Business succession planning Founder/Business Owner Executive
user avatar

Troy N

CFP®, CFA®, Series 63

Bloomington, MN

Boulevard

Troy Noor is a CFP® and CFA® with 14 years of experience in financial advising. He has been with Boulevard Wealth Management, Inc. since 2013. Outside of his advisory role, he is a partner in Noors Villa, LLC, a residential property rental business. Boulevard Wealth Management provides financial planning and discretionary portfolio management services to individual and small business clients, managing approximately $113 million in assets. The firm employs a long-term, strategic asset allocation approach, emphasizes low-cost mutual funds and ETFs, and offers additional services such as insurance advisory and educational seminars.

Business succession planning Founder/Business Owner Executive
user avatar

Isaac B

Series 66

Bloomington, MN

Boulevard

Isaac Benner is a financial advisor at Boulevard with four years of industry experience. He holds the Series 66 designation and previously worked at The Oak Ridge Financial Services Group, Inc and White Oaks Wealth Advisors. Outside of finance, his background includes roles in hospitality and political organizations. Boulevard Wealth Management provides financial planning, discretionary portfolio management, and related advisory services to individuals and small businesses. The firm employs a long-term, strategic asset allocation approach, focusing on mutual funds and ETFs, and also offers educational seminars and publishes newsletters.

Business succession planning Founder/Business Owner Executive
user avatar

Derek V

ChFC®, Series 63

Bloomington, MN

Boulevard

Derek Villars is a ChFC® and Series 63 licensed advisor with 15 years of industry experience. He has been with Boulevard Wealth Management, Inc. since 2014. In addition to his advisory role, Villars is a licensed life and health insurance agent and general agent of Boulevard Wealth Management’s insurance agency. Boulevard Wealth Management serves individual and small business clients, offering financial planning, discretionary portfolio management, and insurance advisory services. The firm manages approximately $113 million in discretionary assets and follows a long-term, strategic asset allocation approach that emphasizes mutual funds and ETFs, periodic portfolio reviews, and cost-efficient share classes.

Business succession planning Founder/Business Owner Executive
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