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Brava Financial

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About

Brava Financial is an independent, advice‑only registered investment adviser that provides comprehensive financial planning to its approximately 104 clients, including high‑net‑worth individuals, charitable organizations, and businesses. Services are delivered through ongoing, project‑based, or hourly engagements and the firm does not sell financial products or accept sales commissions.

The firm emphasizes holistic planning across business planning, cash‑flow and debt management, retirement and estate planning, insurance, tax strategies, and investment analysis; clients receive written financial plans and quarterly reviews. Brava coordinates with third‑party attorneys, accountants, and custodians when needed and provides implementation advice, but it does not execute trades, custody client assets, or provide discretionary portfolio management.

Distinctively, the brochure reports $0 in assets under management and the firm does not charge percentage‑of‑assets fees, relying instead on fixed, project, or hourly planning arrangements. The firm’s principal holds CFP® and CDFA® credentials and highlights work with business owners and divorce‑related financial analysis, reflecting a focus on higher‑net‑worth and institutional clients rather than mass‑market retail accounts.

Client services

Financial planning

Expertise

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy

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Fee options

Fixed

Project-Based Financial Planning fixed fees range from $3,000 to $15,000; Ongoing Financial Planning initial fee up to $10,000 (may be waived or reduced).

Project-based

Hourly rate is $450/hour (effective March 1, 2026) for financial planning services.

Other

Fee-only: Ongoing Financial Planning annual fees range from $5,000 to $15,000, paid quarterly in arrears; Project-Based Financial Planning fixed fees range from $3,000 to $15,000; Hourly fee rate is $450/hour.

Main office

San Diego CA

Advisors at this office

1

Most active in

California · Massachusetts · Texas · Washington

Also doing business as

Brava Financial · Brava Financial, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Kelly N

CFP®, JD, CDFA®

San Diego, CA

Brava Financial

Money is not complicated - our relationship with money is. As an industry, financial services has traditionally put the spotlight on money, failing to center the human in the story. Money is a human construct - it is an extension, a reflection, and a record of us and how we live. Money is important, but not as important as you. As a financial planner, my role is to support, guide, inform, and empower my clients to integrate money and finance into their lives in a way that is deeply personal and affirming. If you want to connect to money and finance in a new and positive way, we should talk! My journey in finance began in 1992, and since then I have worked with thousands of professionals and clients in the industry. Working with companies large and small and people from all walks of life, I have amassed deep expertise and empathy available to anyone who wants to create better outcomes and a healthier relationship with money. Family, curiosity, and trust are my highest values. There is nothing I love more than hiking the Northern California mountains with my husband Martin and son Sebastian or laughing wildly with my sisters and mom over something silly. I am a proud graduate of Mount Holyoke College, receiving a Bachelors of Arts in International Relations. I have held the Certified Financial Planner designation since 2003 and in 2018 I received a Juris Doctor from St. Francis School of Law.

Business ownership considerations Business exit / sale strategy Founder/Business Owner Women's Finance
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