Bright Financial Advisors, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$725,252,971
Clients
663
Advisors
3
of 12 employees
About
Bright Financial Advisors serves individuals (including high-net-worth clients), pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business entities, providing discretionary portfolio management, modular financial planning, and the selection of other advisers. The firm is SEC-registered, has been providing advisory services since 1996, and reports discretionary management of approximately $725 million across about 663 client relationships.
The firm emphasizes a long-term investment philosophy, uses fundamental analysis, and typically recommends a three- to five-year horizon while tailoring portfolios to client objectives and risk tolerance; it implements strategies using customized or model portfolios and periodic rebalancing. Bright commonly employs mutual funds (favoring institutional share classes when available), offers fixed-fee and hourly planning options, and recommends Charles Schwab for custody and trade execution.
Distinctive features disclosed in the brochure include affiliated activities as an insurance agency and that certain associated persons are licensed as certified public accountants; insurance products sold by firm-affiliated agents generate commission income separate from advisory fees, a conflict disclosed in the brochure. The firm also reports an unusually high client-to-advisor ratio and high assets per advisor—roughly 663 clients and $725 million AUM with two listed advisors (on the order of 300+ clients and over $360 million AUM per advisor)—which is uncommon for peer team firms and may indicate more standardized servicing, delegation, or reliance on institutional custodial relationships.
Client services
Expertise
Fee options
Fixed fee for financial planning services generally ranges from $500 to $5,000, negotiable
$0 - $1,000,000: 1.00% annually $1,000,001 - $2,000,000: 0.75% annually Over $2,000,000+: 0.50% annually
Commission-based compensation earned by licensed insurance agents affiliated with the firm for selling insurance products, separate from advisory fees
$100 to $200 per hour for modular financial planning or consulting services, negotiable
Account minimum: $5,000 annual minimum fee to open and maintain an advisory account Minimum fee: $5,000 annual minimum fee to open and maintain an advisory account; $500 minimum fee for financial planning services Fee-only: Fee-only independent financial advisor; advisory fees as described in fee tiers and fixed/hourly fees for financial planning
Main office
450 W. Centre Avenue, Suite C
Portage MI 49024
Advisors at this office
3
Most active in
California · Colorado · Florida · Illinois · Louisiana · Michigan · Nebraska · New York · North Carolina · North Dakota · Ohio · Tennessee · Texas · Virginia
Also doing business as
Bright Financial Advisors, Inc. · Bryck & Bright Independent Financial Advisors Inc
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
Joseph H
CFP®
Portage, MI
Bright Financial Advisors, Inc.
Joseph Horwath is a CFP® professional at Bright Financial Advisors, Inc. in Portage, MI, with approximately three years of industry experience. Prior to joining Bright Financial Advisors, he held roles at Northwestern Mutual and Advia Credit Union. Bright Financial Advisors serves a diverse client base including individuals, pension and profit-sharing plans, trusts, and charitable organizations. The firm employs a long-term investment approach with fundamental analysis and portfolio customization, managing approximately $725 million in discretionary assets.
Andrew P
CFP®, Series 63
Portage, MI
Bright Financial Advisors, Inc.
Andrew Price is a CFP® with 17 years of experience currently serving at Bright Financial Advisors, Inc. in Portage, MI. He has been with Bright Financial Advisors since 2002 and holds a Series 63 license. In addition to his advisory role, he is an independent insurance agent for various companies. Bright Financial Advisors serves individual and institutional clients with personalized wealth management, employing a long-term investment philosophy based on fundamental analysis. The firm offers discretionary portfolio management and modular financial planning, using both firm-developed model portfolios and customized allocations.
Brookes W
CFP®
Portage, MI
Bright Financial Advisors, Inc.
Brookes Welc is a CFP® professional with 11 years of industry experience, currently serving at Bright Financial Advisors, Inc. since 2014. He works at a two-advisor firm based in Portage, MI. Bright Financial Advisors provides wealth management services to individual and institutional clients, including retirement plans, trusts, estates, and business entities. The firm employs a long-term investment philosophy focused on fundamental analysis, offering discretionary portfolio management and customized financial planning through model portfolios and third-party adviser selection.
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