Bright Lake Wealth Management, LLC logo

Bright Lake Wealth Management, LLC

Updated today

Client AUM

$103,644,423

Clients

354

Advisors

6

across 2 offices

About

Bright Lake serves individual and high‑net‑worth clients with retirement-centered financial planning and ongoing investment advisory services. The firm delivers discretionary portfolio management via model portfolios, in addition to financial planning and an estate‑planning option offered through a partnership with Wealth.com.

Bright Lake’s investment approach places many clients in model‑based, discretionary accounts that are overseen by its advisers and implemented by sub‑advisers and third‑party money managers, including access to AE Wealth Management’s managed‑account program. The firm describes a goals‑based, household level approach with ongoing monitoring and rebalancing, while also providing non‑discretionary advice and insurance product recommendations through an affiliated insurance agency.

Distinctive elements disclosed in the brochure include use of AE Wealth Management’s bundled platform — which the firm acknowledges may operate as a wrap‑fee type arrangement — and a stated, flat‑fee estate planning offering facilitated by Wealth.com. The brochure also notes the firm’s dual insurance and advisory activities (advisers spending roughly half their time on insurance sales), relationships with insurance marketing organizations, and that the firm advertises third‑party ratings in its materials.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Retirement income strategy Annuities Charitable giving & philanthropy Income planning

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Fee options

Fixed

Estate planning services: $2,200 total, paid 50% in advance (up to $1,200) and remainder upon delivery of documents

Percentage

$0+: Maximum annual advisory fee of 1.65% (may be modified lower) +: Advisory fees charged by the Firm and third-party managers will not exceed 2%

Main office

See office

1445 Victor Ave, Suite D

Redding CA 96003

Advisors at this office

5

Most active in

California · Oregon

Also doing business as

Bright Lake Financial, Inc. · Bright Lake Wealth Management, LLC · Pine Brook Wealth Management LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jacob T

Series 65

Redding, CA

Bright Lake Wealth Management, LLC

Jacob Thatcher is a financial advisor at Bright Lake Wealth Management, LLC with one year of industry experience. He holds a Series 65 designation and previously worked at North Market Investments Inc. for nine years. Outside of advisory work, he was briefly involved in an entertainment and gaming business, from which he is currently exiting. Bright Lake Wealth Management serves individual and high-net-worth clients with retirement-focused financial planning, discretionary portfolio management, and related advisory services. The firm uses model-based asset management and third-party money managers to implement and monitor client portfolios on a goals-based household approach.

Retirement income strategy Annuities Charitable giving & philanthropy Income planning
user avatar

Lori M

Series 66, Series 65

Roseville, CA

Bright Lake Wealth Management, LLC

Lori Meter is a financial advisor at Bright Lake Wealth Management, LLC with 13 years of industry experience. She holds the Series 65 and Series 66 licenses and has previously worked at firms including Crump Life Insurance Services, Covr, Key Investment Services LLC, and Merrill. Bright Lake Wealth Management serves individual and high-net-worth clients with retirement-focused financial planning and discretionary portfolio management through model portfolios and third-party sub-advisers. The firm employs a goals-based, household-level investment approach with ongoing monitoring and rebalancing, complemented by estate-planning services in partnership with Wealth.com.

Retirement income strategy Annuities Charitable giving & philanthropy Income planning
user avatar

Mac T

Series 65

Redding, CA

Bright Lake Wealth Management, LLC

Mac Thatcher is a financial advisor at Bright Lake Wealth Management, LLC with two years of industry experience. He holds a Series 65 designation and previously worked at Pine Brook Financial and Dutch Bros Coffee. Bright Lake Wealth Management serves individual and high-net-worth clients with retirement-focused financial planning and discretionary portfolio management. The firm uses model portfolios implemented by third-party money managers and employs a goals-based household approach to ongoing monitoring and rebalancing.

Retirement income strategy Annuities Charitable giving & philanthropy Income planning
user avatar

Theodore T

Series 65

Redding, CA

Bright Lake Wealth Management, LLC

Theodore Thatcher Jr. is a financial advisor at Bright Lake Wealth Management, LLC with six years of industry experience and a Series 65 designation. His prior work includes roles at Pine Brook Wealth Management, AE Wealth Management, and Peace in Retirement, Inc. He serves as chapter president of the American Financial Education Alliance in Redding and Medford, where he instructs financial education workshops. Bright Lake Wealth Management serves individual and high-net-worth clients with retirement-focused financial planning and discretionary portfolio management, utilizing model portfolios and a goals-based, household-level investment approach. The firm also offers estate planning through a partnership with Wealth.com and provides insurance product recommendations via an affiliated agency.

Retirement income strategy Annuities Charitable giving & philanthropy Income planning
user avatar

Waylon B

Series 65

Redding, CA

Bright Lake Wealth Management, LLC

Waylon Bell is a financial advisor at Bright Lake Wealth Management, LLC in Redding, California, holding a Series 65 designation. He has one year of industry experience and has worked at Bright Lake since 2025. Prior to joining the firm, he held roles in education over several years. Bright Lake Wealth Management serves individual and high-net-worth clients with retirement-centered financial planning and discretionary portfolio management through model portfolios and third-party sub-advisers. The firm employs a goals-based, household-level approach with ongoing account monitoring and offers estate-planning services in partnership with Wealth.com.

Retirement income strategy Annuities Charitable giving & philanthropy Income planning
user avatar

Layton P

Series 65

Redding, CA

Bright Lake Wealth Management, LLC

Layton Paloutzian is a financial advisor at Bright Lake Wealth Management, LLC with a Series 65 credential and one year of industry experience. His prior work includes roles at Lenity Management, Southern Illinois University Carbondale, and the City of Redding. Outside of advisory work, he is involved in insurance sales through Bright Lake Financial, Inc., where he holds a California insurance license. Bright Lake Wealth Management serves individual and high-net-worth clients with retirement-focused financial planning, discretionary portfolio management, and related advisory services. The firm uses model-based asset management and third-party money managers to implement and monitor client portfolios on an ongoing, goals-based household approach.

Retirement income strategy Annuities Charitable giving & philanthropy Income planning
View complete list of advisors at this firm
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