Bright Lake Wealth Management, LLC logo

Bright Lake Wealth Management, LLC

Updated today

Client assets under management

$103,644,423

Clients

354

4% high-net-worth

Advisors

6

of 17 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

59

Typical

Average account size

$292,781

About

Bright Lake Wealth Management is a midsize advisory firm managing roughly $103.6 million for individuals (including high‑net‑worth clients), business entities, profit‑sharing plans, estates and trusts. The firm provides ongoing discretionary investment advisory and portfolio management, financial planning, and coordinates estate‑planning services through a partnership with Wealth.com while offering access to insurance products via its affiliate Bright Lake Financial.

Most clients are placed in model portfolios overseen by Bright Lake’s financial professionals and implemented through sub‑advisers or third‑party model managers, and the firm typically exercises discretionary authority to monitor and rebalance accounts. Bright Lake describes a goals‑based, household allocation approach and uses AE Wealth Management’s managed‑account platform to access model managers, trading services, and reporting.

Noteworthy items in the firm’s ADV include participation in the AE Wealth Management program, which the brochure characterizes as bundling custody, trading and reporting in a wrap‑style arrangement and for which AEWM provides a separate Wrap Fee Program Brochure. The ADV also discloses the firm’s affiliated insurance activities (including an insurance marketing organization relationship), significant advisor time spent on insurance sales, and public references to third‑party ratings and regulatory CRD disclosures, all of which the firm identifies as potential sources of conflicts for clients to consider.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Retirement income strategy Annuities Wealth management General estate planning guidance Charitable giving & philanthropy

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Fee options

Fixed

Estate planning services fee: $2,200 total ($1,200 paid in advance, remainder upon delivery)

Percentage

$0+: Up to 1.65% annually (maximum annual advisory fee) $0+: Advisory Fees charged by the Firm and third-party managers will not exceed 2%

Commissions

Insurance products sold through affiliate Bright Lake Financial, Inc. involve commissions and other compensation

Other

Fee-only: Investment advisory fees based on assets under management, no commissions on advisory services

Main office location

Bright Lake Wealth Management, LLC

1445 Victor Ave, Suite D

Redding CA 96003, United States

Number of offices

3

Most active in

California · Oregon

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jacob T

Series 65

Redding, CA

Bright Lake Wealth Management, LLC

Jacob Thatcher is a financial advisor at Bright Lake Wealth Management, LLC with one year of industry experience. He holds a Series 65 designation and previously worked at North Market Investments Inc. for nine years. Outside of advisory work, he was briefly involved in an entertainment and gaming business, from which he is currently exiting. Bright Lake Wealth Management serves individual and high-net-worth clients with retirement-focused financial planning, discretionary portfolio management, and related advisory services. The firm uses model-based asset management and third-party money managers to implement and monitor client portfolios on a goals-based household approach.

Retirement income strategy Annuities Wealth management General estate planning guidance Charitable giving & philanthropy
user avatar

Lori M

Series 65, Series 66

Roseville, CA

Bright Lake Wealth Management, LLC

Lori Meter is a financial advisor with Bright Lake Wealth Management, LLC in Roseville, CA, holding Series 65 and Series 66 licenses. She has over a decade of experience in the financial services industry, including roles at Crump Life Insurance Services, Key Investment Services LLC, and Foresters Financial Services. Outside of her advisory work, she was involved with G-bury BnB, LLC from 2018 to 2021. Bright Lake Wealth Management serves individual and high-net-worth clients with retirement-focused financial planning, discretionary portfolio management, and related advisory services. The firm uses model portfolios implemented by third-party money managers and applies a goals-based household approach to account monitoring and rebalancing.

Retirement income strategy Annuities Wealth management General estate planning guidance Charitable giving & philanthropy
user avatar

Mac T

Series 65

Redding, CA

Bright Lake Wealth Management, LLC

Mac Thatcher is a financial advisor at Bright Lake Wealth Management, LLC with two years of industry experience. He holds a Series 65 designation and previously worked at Pine Brook Financial and Dutch Bros Coffee. Bright Lake Wealth Management serves individual and high-net-worth clients with retirement-focused financial planning and discretionary portfolio management. The firm uses model portfolios implemented by third-party money managers and employs a goals-based household approach to ongoing monitoring and rebalancing.

Retirement income strategy Annuities Wealth management General estate planning guidance Charitable giving & philanthropy
user avatar

Theodore T

Series 65

Redding, CA

Bright Lake Wealth Management, LLC

Theodore Thatcher is a financial advisor at Bright Lake Wealth Management, LLC with six years of industry experience. He holds a Series 65 designation and has worked at Pine Brook Wealth Management LLC, Pine Brook Financial, AE Wealth Management, LLC, Peace in Retirement, Inc., and Nexeta Systems, Inc. Outside of his advisory work, he serves as chapter president for the American Financial Education Alliance, where he instructs financial education workshops in the Redding, CA and Medford, OR communities. Bright Lake Wealth Management serves individual and high-net-worth clients with retirement-focused financial planning and discretionary portfolio management. The firm employs a model-based investment approach and coordinates asset allocation across household accounts, often using AE Wealth Management’s managed-account platform.

Retirement income strategy Annuities Wealth management General estate planning guidance Charitable giving & philanthropy
user avatar

Waylon B

Series 65

Redding, CA

Bright Lake Wealth Management, LLC

Waylon Bell is a financial advisor at Bright Lake Wealth Management, LLC with a Series 65 designation and one year of experience at the firm. Prior to joining Bright Lake, he worked in educational roles at the University of California Santa Barbara, Shasta College, and Foothill High School. Bright Lake Wealth Management serves individuals, business entities, profit-sharing plans, estates, and trusts, managing approximately $103.6 million in assets. The firm offers discretionary investment advisory, portfolio management, and financial planning services, utilizing a goals-based, household allocation approach with model portfolios overseen by its financial professionals.

Retirement income strategy Annuities Wealth management General estate planning guidance Charitable giving & philanthropy
user avatar

Layton P

Series 65

Redding, CA

Bright Lake Wealth Management, LLC

Layton Paloutzian is a financial advisor at Bright Lake Wealth Management, LLC with a Series 65 credential and one year of industry experience. His prior work includes roles at Lenity Management, Southern Illinois University Carbondale, and the City of Redding. Outside of advisory work, he is involved in insurance sales through Bright Lake Financial, Inc., where he holds a California insurance license. Bright Lake Wealth Management serves individual and high-net-worth clients with retirement-focused financial planning, discretionary portfolio management, and related advisory services. The firm uses model-based asset management and third-party money managers to implement and monitor client portfolios on an ongoing, goals-based household approach.

Retirement income strategy Annuities Wealth management General estate planning guidance Charitable giving & philanthropy
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