Bright Lake Wealth Management, LLC
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About
Bright Lake serves individual and high‑net‑worth clients with retirement-centered financial planning and ongoing investment advisory services. The firm delivers discretionary portfolio management via model portfolios, in addition to financial planning and an estate‑planning option offered through a partnership with Wealth.com.
Bright Lake’s investment approach places many clients in model‑based, discretionary accounts that are overseen by its advisers and implemented by sub‑advisers and third‑party money managers, including access to AE Wealth Management’s managed‑account program. The firm describes a goals‑based, household level approach with ongoing monitoring and rebalancing, while also providing non‑discretionary advice and insurance product recommendations through an affiliated insurance agency.
Distinctive elements disclosed in the brochure include use of AE Wealth Management’s bundled platform — which the firm acknowledges may operate as a wrap‑fee type arrangement — and a stated, flat‑fee estate planning offering facilitated by Wealth.com. The brochure also notes the firm’s dual insurance and advisory activities (advisers spending roughly half their time on insurance sales), relationships with insurance marketing organizations, and that the firm advertises third‑party ratings in its materials.
Client services
Expertise
Fee options
Estate planning services: $2,200 total, paid 50% in advance (up to $1,200) and remainder upon delivery of documents
$0+: Maximum annual advisory fee of 1.65% (may be modified lower) +: Advisory fees charged by the Firm and third-party managers will not exceed 2%
Main office
See office1445 Victor Ave, Suite D
Redding CA 96003
Advisors at this office
5
Offices (2)
Most active in
California · Oregon
Also doing business as
Bright Lake Financial, Inc. · Bright Lake Wealth Management, LLC · Pine Brook Wealth Management LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
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