Brooks Financial Advisory Group,Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$15,060,933
Clients
58
Advisors
2
of 2 employees
About
Brooks Financial Advisory Group serves a small, primarily individual client base that includes both non-high-net-worth and high-net-worth households, along with a few pension/profit-sharing plans and a charitable account. The firm provides financial planning and portfolio management for individuals, and lists individual directed retirement account services among its offerings.
The firm manages roughly $16.6 million in regulatory assets and reports those assets as primarily non‑discretionary, meaning clients generally retain trading authority and the firm advises or implements transactions only with client direction. Custody is handled through a qualified custodian (Charles Schwab) and the firm also reports direct fee deductions from client accounts as part of its administrative practices.
Compared with peers, Brooks is notable for operating with a two-person advisory team while also engaging in insurance brokerage activities; the brochure indicates an insurance license and that life insurance and bookkeeping/tax filing represent portions of the advisers’ outside business activities. The firm combines traditional financial planning and retirement-account services with insurance distribution, a mix that is uncommon among similarly supported advisory firms.
Client services
Expertise
Fee options
1.00% annually
Main office
Lake Worth FL
Advisors at this office
2
Most active in
Florida · North Carolina
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Carol S
Series 63, Series 65
Lake Worth, FL
Brooks Financial Advisory Group,Inc.
Carol Sherr is a financial advisor with Brooks Financial Advisory Group, Inc. in Lake Worth, FL. She holds Series 63 and Series 65 licenses and has 24 years of industry experience. She has been with Brooks Financial Advisory Group (formerly Sherr Investment) since 1999. Outside of her advisory role, she works as an independent insurance agent selling life insurance, annuities, and other insurance products, and is involved in tax preparation. Brooks Financial Advisory Group serves primarily individual clients, including both non-high-net-worth and high-net-worth households, as well as some pension/profit-sharing plans and a charitable account. The firm provides financial planning and portfolio management with a primarily non-discretionary approach, combining traditional investment services with insurance brokerage activities.
Daniel B
Series 63, Series 65
Lake Worth, FL
Brooks Financial Advisory Group,Inc.
Daniel Brooks is a financial advisor with Brooks Financial Advisory Group, Inc. in Lake Worth, FL, holding Series 63 and Series 65 licenses and with 22 years of industry experience. He has worked at Brooks Financial Advisory Group, including its predecessor Sherr Investment, since 2000. Outside of advisory services, he is an independent insurance agent involved in selling life insurance, annuities, and other insurance products, and also engages in tax preparation. Brooks Financial Advisory Group serves primarily individual clients, ranging from non-high-net-worth to high-net-worth households, as well as a few pension and charitable accounts. The firm focuses on financial planning and portfolio management with mostly non-discretionary assets, combining advisory services with insurance brokerage activities.
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