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Bryn Mawr Trust Advisors, LLC

Updated today

Client AUM

$3,307,218,949

Clients

1,335

Advisors

55

across 7 offices

About

Bryn Mawr Trust Advisors, LLC is an SEC‑registered investment adviser and a wholly owned subsidiary of WSFS Financial Corporation that provides discretionary investment management, financial planning, retirement‑plan fiduciary services, and participant account management to individuals (including high‑net‑worth clients), trusts, foundations, corporations, qualified plans and other institutional clients. The firm reported roughly $3.51 billion in regulatory assets under management (predominantly discretionary) and about $634 million in assets under advisement as of December 31, 2025.

BMTA develops customized investment policy statements and implements them through its Proprietary Multi‑Asset Solutions, combining strategic asset allocation, tactical adjustments, mutual funds, ETFs, separately managed accounts, and selected Independent Managers; the Chief Investment Officer and Investment Committee retain ultimate authority over strategy composition and monitoring. The firm also uses third‑party platforms for access to private funds, employs a mix of active and passive managers, may use limited AI as a supplemental research tool, and can implement option strategies (e.g., covered calls and collars) where appropriate.

Several operational features distinguish BMTA from many peers: it is bank‑affiliated and operates a co‑advisory tri‑party arrangement with WSFS Bank, serves as a sub‑adviser to WSFS Bank’s wealth division and to other trust companies and registered investment advisers, and accepts banking/thrift institution clients and other adviser clients. The brochure discloses affiliated insurance and annuity referral relationships (including an affiliated insurance agency and referrals to third‑party annuity facilitators) and participation in referral programs such as Fidelity’s Wealth Advisor Solutions, and it outlines these arrangements and related conflicts of interest.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Sub-advisory services

Expertise

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy

Occupation focus

Executive Founder/Business Owner

Demographic focus

Approaching retirement Baby Boomers (Born 1946-1964)

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Fee options

Fixed

Fixed fees for standalone financial planning services, starting at $3,000, negotiable based on complexity

Percentage

$0+: 0.30% to 1.00% annually (tiered schedule, specific tiers not detailed in brochure) $0+: 0.30% for Fixed Income SMA Only $0+: 0.60% for Equity SMA Only $0+: 0.50% for Discretionary Participant Account Management standalone service

Project-based

Fixed fees for comprehensive financial plans start at $3,000; initial upfront fee $1,000; ongoing financial planning retainer fees up to $10,000 annually, billed quarterly

Subscriptions

Ongoing financial planning retainer fees up to $10,000 annually, billed quarterly

Other

Account minimum: $100,000 to $1,000,000 (generally imposed, but negotiable and can be waived at firm's discretion) Minimum fee: Minimum annual fee of $2,000 for ERISA 3(38) fiduciary services accounts with less than $2,000,000 AUM

Main office

See office

1818 Market Street, 22nd Floor

Philadelphia PA 19103

Advisors at this office

36

Most active in

California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Maine · Maryland · Massachusetts · Minnesota · New Hampshire · New Jersey · New York · North Carolina · Ohio · Pennsylvania · South Carolina · Texas · Virginia · Washington

Also doing business as

Bmta · Bryn Mawr Capital Management (Former Name) · Bryn Mawr Capital Management, LLC · Bryn Mawr Trust Advisors, LLC · West Capital Management · Wsfs Capital Management, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Lisa B

Series 65

Philadelphia, PA

Bryn Mawr Trust Advisors, LLC

Lisa Borrelli is a financial advisor at Bryn Mawr Trust Advisors, LLC with one year of industry experience. She holds a Series 65 designation and has worked at Bryn Mawr Trust Advisors since 2019, following six years at BDO USA LLP. Bryn Mawr Trust Advisors, LLC is an SEC-registered investment adviser and a subsidiary of WSFS Financial Corporation that provides discretionary investment management, financial planning, and retirement-plan fiduciary services to individuals, trusts, foundations, corporations, and institutional clients. The firm manages approximately $3.51 billion in regulatory assets and employs a combination of strategic asset allocation, tactical adjustments, active and passive management, and proprietary multi-asset solutions.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Stephen B

CFA®

Philadelphia, PA

Bryn Mawr Trust Advisors, LLC

Stephen Biggin is a CFA® charterholder with three years of industry experience. He has worked at Bryn Mawr Trust Advisors since 2023 and previously held positions at Bryn Mawr Trust and Sei. Bryn Mawr Trust Advisors provides financial planning, consulting, and investment management services to individuals, trusts, retirement plans, endowments, foundations, corporations, and other business entities. The firm offers customized investment strategies using a range of vehicles including Independent Managers, mutual funds, ETFs, and private fund platforms, and serves as a sub-adviser to WSFS Bank’s Wealth division and other advisory firms.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Jacqueline R

Series 63, Series 66, Series 65

Boca Raton, FL

Bryn Mawr Trust Advisors, LLC

Jacqueline Reeves is a financial advisor at Bryn Mawr Trust Advisors, LLC with 18 years of industry experience. She holds the Series 63, Series 65, and Series 66 securities registrations. Prior to joining Bryn Mawr Trust Advisors, she worked at Bell Rock Capital, LLC for 16 years and has been with Bryn Mawr Capital Management, LLC since 2023. Bryn Mawr Trust Advisors, LLC is an SEC-registered investment adviser and a subsidiary of WSFS Financial Corporation, providing discretionary investment management, financial planning, and retirement plan services to individuals, institutions, and trusts. The firm employs a multi-asset investment approach combining strategic asset allocation, tactical adjustments, and a mix of active and passive managers, supported by proprietary solutions and third-party platforms.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Magdalena D

Series 65

Philadelphia, PA

Bryn Mawr Trust Advisors, LLC

Magdalena Dobrowolska is a financial advisor at Bryn Mawr Trust Advisors, LLC with 10 years of industry experience. She holds a Series 65 designation and has worked at Bryn Mawr Capital Management, WSFS, Wealth Enhancement Group, and CMG Capital Management Group. Bryn Mawr Trust Advisors provides financial planning, consulting, and investment management services to individuals, trusts, retirement plans, endowments, foundations, and corporations. The firm utilizes diversified portfolios with Independent Managers, mutual funds, ETFs, and private fund platforms, and offers both discretionary and non-discretionary portfolio management.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Thomas K

Series 66

Philadelphia, PA

Bryn Mawr Trust Advisors, LLC

Thomas Keefer is a financial advisor at Bryn Mawr Trust Advisors, LLC with six years of industry experience. He holds a Series 66 designation and has worked previously at PNC Investments, Commonwealth Financial Network, WSFS Wealth Investments, and PayPal. Keefer also spends part of his time involved in fixed insurance sales conducted at his branch location. Bryn Mawr Trust Advisors, LLC is an SEC-registered investment adviser serving individuals, trusts, foundations, corporations, qualified plans, and institutional clients. The firm offers discretionary investment management and financial planning, employing a proprietary multi-asset investment approach that integrates strategic asset allocation, tactical adjustments, and a mix of active and passive managers.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Mark B

CFP®, Series 63, Series 65

Philadelphia, PA

Bryn Mawr Trust Advisors, LLC

Mark Bradford is a CFP® professional with 21 years of experience in the financial services industry. He is currently with Bryn Mawr Trust Advisors, LLC, where he has worked since 2025, following prior roles at Bryn Mawr Trust and PNC Bank. Bryn Mawr Trust Advisors provides financial planning, consulting, and investment management to a diverse client base that includes individuals, trusts, retirement plans, endowments, foundations, and corporations. The firm employs customized investment policies and diversified portfolios incorporating Independent Managers, mutual funds, ETFs, and private fund platforms, and offers ESG strategies through third-party providers.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Kathleen D

Series 63, Series 66

Philadelphia, PA

Bryn Mawr Trust Advisors, LLC

Kathleen Duffy is a financial advisor at Bryn Mawr Trust Advisors, LLC with six years of industry experience. She holds Series 63 and Series 66 licenses and has previously worked at Morgan Stanley Private Bank and Veritable, L.P. There are no additional notable outside activities reported. Bryn Mawr Trust Advisors provides financial planning, consulting, and investment management services to individuals, trusts, retirement plans, endowments, foundations, corporations, and other entities. The firm offers customized investment strategies using a range of vehicles including independent managers and private fund platforms, and it serves as a sub-adviser to WSFS Bank’s Wealth division and other advisers.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Andrew D

CFA®

Philadelphia, PA

Bryn Mawr Trust Advisors, LLC

Andrew Davis is a CFA® charterholder with six years of industry experience. He is currently with Bryn Mawr Trust Advisors, where he has worked since 2024. Prior to that, he was with West Capital Management and SEI Investments. Bryn Mawr Trust Advisors provides financial planning, consulting, and investment management services to individuals, trusts, retirement plans, endowments, foundations, corporations, and other entities. The firm offers customized investment strategies using a variety of vehicles, including independent managers and ESG options, and serves as a sub-adviser to WSFS Bank’s Wealth division and other advisers.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Adam R

CFA®

Berwyn, PA

Bryn Mawr Trust Advisors, LLC

Adam Rieger is a CFA® charterholder with over two years of industry experience. He currently works at Bryn Mawr Trust Advisors, LLC and previously spent 24 years at Friess Associates of Delaware. Bryn Mawr Trust Advisors provides financial planning, consulting, and investment management services to individuals, trusts, retirement plans, endowments, foundations, corporations, and other business entities. The firm offers customized investment strategies utilizing independent managers, mutual funds, ETFs, proprietary separate accounts, and third-party private fund platforms, including ESG options.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Jasmine Y

CFA®, Series 66

Philadelphia, PA

Bryn Mawr Trust Advisors, LLC

Jasmine Yu is a CFA® charterholder with 8 years of industry experience. She is currently with Bryn Mawr Trust Advisors, LLC and previously worked at MBSC Securities Corporation and Bank of New York Mellon. Bryn Mawr Trust Advisors, LLC is an SEC-registered investment adviser and a subsidiary of WSFS Financial Corporation that provides discretionary investment management and fiduciary services to a broad range of clients, including high-net-worth individuals, trusts, and institutions. The firm employs a proprietary multi-asset investment approach combining active and passive strategies, strategic allocation, and tactical adjustments.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Lucinda P

CFP®

Wilmington, DE

Bryn Mawr Trust Advisors, LLC

Lucinda Peterson is a CFP® professional with 17 years of industry experience. She is currently with Bryn Mawr Trust Advisors, LLC and has previously worked at Lau Associates LLC, Bryn Mawr Trust Company, and WSFS. Bryn Mawr Trust Advisors provides financial planning, consulting, and investment management services to individuals, trusts, retirement plans, endowments, foundations, corporations, and other business entities. The firm offers customized investment solutions using a variety of vehicles including independent managers, mutual funds, ETFs, and private fund platforms, and serves as a sub-adviser to WSFS Bank’s Wealth division and other registered advisers.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

Erik O

CFP®, Series 66

Philadelphia, PA

Bryn Mawr Trust Advisors, LLC

Erik O'Neal is a CFP® with 13 years of industry experience and currently serves as an advisor at Bryn Mawr Trust Advisors, LLC. He previously worked at West Capital Management, Inc. for nine years and is the owner of O'Neal Consulting Group, LLC, a former financial services consultancy. Bryn Mawr Trust Advisors provides financial planning, consulting, and investment management to individuals, trusts, retirement plans, endowments, foundations, corporations, and other entities. The firm offers customized investment policy statements and diversified portfolios using a variety of investment vehicles, including ESG strategies through third-party providers, and maintains co-advisory relationships with WSFS Bank and other trust companies.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Jacquelyn B

Series 63, Series 65

Rehoboth Beach, DE

Bryn Mawr Trust Advisors, LLC

Jacquelyn Blue is a financial advisor with Bryn Mawr Trust Advisors, LLC, holding Series 63 and Series 65 licenses and seven years of industry experience. She previously worked at Bell Rock Capital, LLC from 2007 to 2023 before joining Bryn Mawr Capital Management, LLC in 2023. Bryn Mawr Trust Advisors, LLC is an SEC-registered investment adviser and subsidiary of WSFS Financial Corporation, providing discretionary investment management, financial planning, and fiduciary services to individuals, institutions, and high-net-worth clients. The firm employs a proprietary multi-asset approach, blending strategic allocation with active and passive management, and distinguishes itself through bank affiliation and co-advisory arrangements with WSFS Bank.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Steve N

Series 63, Series 66

Princeton, NJ

Bryn Mawr Trust Advisors, LLC

Steve Nguyen is a financial advisor at Bryn Mawr Trust Advisors, LLC with 22 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Commonwealth Financial Network, WSFS Wealth Investments, Citizens Securities, Santander Securities, and Sovereign Bank. Outside of advising, he spends part of his time involved in fixed insurance sales. Bryn Mawr Trust Advisors provides financial planning, consulting, and investment management to individuals, trusts, retirement plans, endowments, and corporations. The firm offers customized investment strategies using a range of vehicles and serves as a sub-adviser to WSFS Bank’s Wealth division and other entities, combining bank and trust company affiliations with multi-team advisory services.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Charles P

CFP®, CFA®

Philadelphia, PA

Bryn Mawr Trust Advisors, LLC

Charles Posnecker is a CFP® and CFA® with seven years of industry experience, currently serving at Bryn Mawr Trust Advisors, LLC. His prior roles include positions at Bryn Mawr Capital Management, Cypress Capital Management, and Christiana Trust. He holds board and investment committee roles with the Delaware Community Foundation and Spotlight Delaware, participating in portfolio review and investment policy oversight. Bryn Mawr Trust Advisors provides financial planning, consulting, and investment management services to individuals, trusts, retirement plans, endowments, foundations, corporations, and other entities. The firm offers customized investment policies and diversified portfolios using a range of investment vehicles, including ESG strategies through third-party providers, and maintains co-advisory relationships with WSFS Bank and other financial institutions.

Wealth management ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Executive Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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