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Cannon Financial Strategists, Inc.

Updated today

Client AUM

$1,368,148,701

Clients

986

Advisors

29

of 33 employees

About

Cannon Financial Strategists is a registered investment adviser that serves individuals and families (including high-net-worth households), corporations, non‑profits, trusts, and employer‑sponsored retirement plans. The firm provides wealth management, direct mutual fund implementation, comprehensive financial planning, and a range of retirement plan advisory services.

The firm documents client objectives and guidelines with Investment Policy Statements and emphasizes asset allocation, broad diversification, and periodic rebalancing, with attention to tax consequences and household‑level tax efficiency. Many client relationships are managed on a discretionary basis under its wealth management and direct mutual fund service models, and portfolios use both actively‑ and passively‑managed mutual funds and ETFs.

Cannon’s brochure discloses two less common features: it offers accounting and tax compliance services to both advisory clients and non‑clients, and some supervised persons are licensed insurance agents who may earn commission‑based compensation that can be credited to clients. The firm also provides a full suite of retirement plan services (IPS preparation, participant education, RFP/vendor evaluation, and revenue‑sharing review) and discloses a related broker‑dealer under common control that does not serve as its broker of record.

Client services

Financial planning Portfolio management Pension consulting Tax compliance services

Expertise

Wealth management

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Fee options

Fixed

Retirement plan advisory services may include flat fees for certain scopes of service, agreed upon prior to engagement.

Percentage

$0 - $400,000: 1.00% $400,000 - $600,000: 0.75% $600,000 - $1,500,000: 0.50% $1,500,000 - $2,500,000: 0.35% $2,500,001+: 0.25%

Commissions

Certain persons licensed insurance agents earn commission-based compensation for selling insurance products; commissions may be credited to clients.

Project-based

Financial planning services hourly rates (specific amounts not stated); accounting and tax services hourly or fixed fees.

Other

Fee-only: Financial planning services charged hourly at rates discussed prior to engagement; accounting and tax services charged hourly or fixed fee based on complexity.

Main office

649 8 South Milledge Ave

Athens GA 30605

Advisors at this office

29

Most active in

Alabama · Florida · Georgia · Kansas · Louisiana · North Carolina · South Carolina · Tennessee · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

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Jacob H

Series 65

Athens, GA

Cannon Financial Strategists, Inc.

Jacob Holt is a financial advisor at Cannon Financial Strategists, Inc. in Athens, GA, holding a Series 65 designation. He has one year of industry experience, including prior work at The Sign Brothers and five years at the University of Georgia. Cannon Financial Strategists serves individuals, families, corporations, non-profits, trusts, and employer-sponsored retirement plans. The firm emphasizes asset allocation, diversification, and tax efficiency, offering wealth management, financial planning, and retirement plan advisory services.

Wealth management
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Kelly D

Series 63, Series 65

Athens, GA

Cannon Financial Strategists, Inc.

Kelly Dixon is a financial advisor with Cannon Financial Strategists, Inc. in Athens, GA, holding Series 63 and Series 65 licenses and bringing 15 years of industry experience. She has been with Cannon Securities, Inc. and Cannon Financial Strategists since 2010. Outside of her advisory role, Dixon is a minority owner of a mortgage brokerage firm and manages an investment holding company. Cannon Financial Strategists serves individuals, families, and institutional clients, including high-net-worth individuals and retirement plans. The firm employs a multi-advisor platform focused on wealth management, financial planning, and retirement plan advisory, utilizing written Investment Policy Statements, diversified asset allocation, and tax-aware strategies.

Wealth management
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Landon R

Series 65

Athens, GA

Cannon Financial Strategists, Inc.

Landon Ragle is a financial advisor at Cannon Financial Strategists, Inc. with two years of industry experience. He holds a Series 65 designation and has previous experience at The Avenue Wealth Management and Bar South Athens. Cannon Financial Strategists serves individuals, families, corporations, non-profits, trusts, and employer-sponsored retirement plans, providing wealth management, comprehensive financial planning, and retirement plan advisory services. The firm emphasizes asset allocation, diversification, and tax efficiency, managing portfolios with both actively- and passively-managed funds.

Wealth management
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Robert C

Series 65

Athens, GA

Cannon Financial Strategists, Inc.

Robert Carlton is a financial advisor at Cannon Financial Strategists, Inc. with four years of industry experience. He holds a Series 65 designation and has previously worked at Plantation Properties and Rowell Auctions. Outside of his advisory role, he is involved in real estate investing. Cannon Financial Strategists serves individuals, families, and institutional clients, including high-net-worth individuals and pension plans. The firm employs a multi-advisor platform focused on wealth management, financial planning, and retirement plan advisory, utilizing written Investment Policy Statements, diversified asset allocation, and both active and passive investment strategies.

Wealth management
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Stephen K

CFP®, Series 65

Athens, GA

Cannon Financial Strategists, Inc.

Stephen Kuzniak is a CFP® professional with nine years of industry experience, currently serving at Cannon Financial Strategists, Inc. He has been with the firm since 2016 and also teaches in the University of Georgia Financial Planning Program. Outside of finance, he operates an e-commerce business that involves purchasing and reselling used goods online. Cannon Financial Strategists is a registered investment adviser serving individuals, families, corporations, non-profits, trusts, and retirement plans. The firm emphasizes asset allocation, diversification, tax efficiency, and offers a range of wealth management, financial planning, and retirement plan advisory services.

Wealth management
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Kelly G

Series 66

Athens, GA

Cannon Financial Strategists, Inc.

Kelly Goekjian is a financial advisor with Cannon Financial Strategists, Inc. in Athens, GA, holding a Series 66 designation and having eight years of industry experience. She has been with Cannon Financial Strategists since 2014 and Cannon Securities, Inc. since 2015. Outside of her advisory work, Goekjian is involved in coordinating rental property management. Cannon Financial Strategists serves individuals, families, and institutional clients, including high-net-worth clients and retirement plans. The firm emphasizes asset allocation, diversification, and tax-aware strategies, providing wealth management, financial planning, and retirement plan advisory through a multi-advisor platform managing approximately $1.43 billion in assets.

Wealth management
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Joseph L

Series 65

Athens, GA

Cannon Financial Strategists, Inc.

Joseph Lyons is a financial advisor at Cannon Financial Strategists, Inc. in Athens, GA, holding a Series 65 designation with two years of industry experience. His prior work includes roles at Fiserv, Inc. and the University of Georgia. Cannon Financial Strategists serves individuals, families, corporations, non-profits, trusts, and employer-sponsored retirement plans, offering wealth management, financial planning, and retirement advisory services. The firm emphasizes asset allocation, broad diversification, and tax-efficient strategies, managing many client relationships on a discretionary basis using both actively- and passively-managed funds.

Wealth management
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Kristen M

CFP®, Series 65

Athens, GA

Cannon Financial Strategists, Inc.

Kristen Manweiler is a CFP® and holds a Series 65 license, with seven years of industry experience. She has been with Cannon Financial Strategists, Inc. since 2017 and previously worked at Garcia Hasler Tax Group. Cannon Financial Strategists serves individuals, families, and institutional clients, offering wealth management, financial planning, and retirement plan advisory. The firm employs a disciplined investment process emphasizing asset allocation, diversification, and tax efficiency, managing approximately $1.43 billion in client assets across a multi-advisor platform.

Wealth management
user avatar

R. D

Series 65

Athens, GA

Cannon Financial Strategists, Inc.

R. Danner is a financial advisor at Cannon Financial Strategists, Inc. with two years of industry experience. He holds a Series 65 designation and has a background that includes roles in education and retail prior to joining the firm. Cannon Financial Strategists serves individuals, families, and institutional clients with wealth management, financial planning, and retirement plan advisory. The firm manages approximately $1.43 billion in client assets using a disciplined investment process focused on asset allocation, diversification, and tax efficiency.

Wealth management
user avatar

Jeffrey Y

Series 65, Series 66

Athens, GA

Cannon Financial Strategists, Inc.

Jeffrey Young is a financial advisor with Cannon Financial Strategists, Inc. in Athens, GA, holding Series 65 and Series 66 licenses with 23 years of industry experience. He has worked at Cannon Financial Strategists since 2011 and previously at Osaic FA, Inc. from 2007 to 2011. Cannon Financial Strategists serves individuals, families, corporations, non-profits, trusts, and employer-sponsored retirement plans, offering wealth management, financial planning, and retirement plan advisory services. The firm focuses on asset allocation, diversification, and tax efficiency, managing many client relationships on a discretionary basis using both actively- and passively-managed funds.

Wealth management
user avatar

George W

Series 63, Series 65

Athens, GA

Cannon Financial Strategists, Inc.

George Williams is a financial advisor at Cannon Financial Strategists, Inc. in Athens, GA, with 45 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Cannon Financial Strategists since 2012. Williams also provides retirement plan consulting as an additional business activity. Cannon Financial Strategists serves individuals, families, and institutional clients, including high-net-worth households and pension plans. The firm offers wealth management, financial planning, and retirement plan advisory through a multi-advisor platform, employing a disciplined investment process that emphasizes asset allocation, diversification, and tax efficiency.

Wealth management
user avatar

Louis P

CFP®, Series 63, Series 65

Athens, GA

Cannon Financial Strategists, Inc.

Louis Pappas is a financial advisor with Cannon Financial Strategists, Inc. in Athens, GA, holding CFP®, Series 63, and Series 65 designations, and has 21 years of industry experience. He has worked at Cannon Financial Strategists since 2011 and previously held roles at Osaic FA, Inc. and Signator Investors, Inc. Pappas is also involved in insurance and fixed annuity sales as well as plan administration, including the design, implementation, and communication of insurance programs. Cannon Financial Strategists serves individuals, families, corporations, non-profits, trusts, and employer-sponsored retirement plans, providing wealth management, financial planning, and retirement plan advisory services. The firm emphasizes asset allocation, diversification, and tax efficiency, manages many client portfolios on a discretionary basis, and offers both actively- and passively-managed investment options.

Wealth management
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Bryan P

Series 63, Series 65

Athens, GA

Cannon Financial Strategists, Inc.

Bryan Pulliam is a financial advisor with Cannon Financial Strategists, Inc. He holds Series 63 and Series 65 licenses and has been in the industry since 2024. Prior to joining Cannon Financial Strategists, he worked at Abound Wealth Management and Consolidated Planning. Cannon Financial Strategists serves individuals and families, corporations, non-profits, trusts, and employer-sponsored retirement plans. The firm offers wealth management, mutual fund implementation, financial planning, and retirement plan advisory services with a focus on asset allocation, diversification, and tax efficiency.

Wealth management
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Logan H

Series 65

Athens, GA

Cannon Financial Strategists, Inc.

Logan Harr is a financial advisor with Cannon Financial Strategists, Inc. in Athens, GA. He holds a Series 65 designation and has six years of industry experience, including four years in full-time education prior to joining Cannon Financial Strategists in 2020. Cannon Financial Strategists serves individuals, families, corporations, non-profits, trusts, and retirement plans. The firm focuses on wealth management, comprehensive financial planning, and retirement plan advisory services, utilizing both actively- and passively-managed mutual funds and ETFs with an emphasis on asset allocation, diversification, and tax efficiency.

Wealth management
user avatar

John C

ChFC®, Series 63

Athens, GA

Cannon Financial Strategists, Inc.

John Cole is a ChFC® credentialed financial advisor with 17 years of industry experience, currently with Cannon Financial Strategists, Inc. since 2015. He is also the president and owner of Cole Cattle Co., a farm and timber management business. Cannon Financial Strategists serves individuals, families, and institutional clients with wealth management, financial planning, and retirement plan advisory services. The firm employs a multi-advisor platform and a disciplined investment process emphasizing asset allocation, diversification, and tax efficiency.

Wealth management
View complete list of advisors at this firm
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