Cannon Financial Strategists, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$1,368,148,701
Clients
986
Advisors
29
of 33 employees
About
Cannon Financial Strategists is a registered investment adviser that serves individuals and families (including high-net-worth households), corporations, non‑profits, trusts, and employer‑sponsored retirement plans. The firm provides wealth management, direct mutual fund implementation, comprehensive financial planning, and a range of retirement plan advisory services.
The firm documents client objectives and guidelines with Investment Policy Statements and emphasizes asset allocation, broad diversification, and periodic rebalancing, with attention to tax consequences and household‑level tax efficiency. Many client relationships are managed on a discretionary basis under its wealth management and direct mutual fund service models, and portfolios use both actively‑ and passively‑managed mutual funds and ETFs.
Cannon’s brochure discloses two less common features: it offers accounting and tax compliance services to both advisory clients and non‑clients, and some supervised persons are licensed insurance agents who may earn commission‑based compensation that can be credited to clients. The firm also provides a full suite of retirement plan services (IPS preparation, participant education, RFP/vendor evaluation, and revenue‑sharing review) and discloses a related broker‑dealer under common control that does not serve as its broker of record.
Client services
Expertise
Fee options
Retirement plan advisory services may include flat fees for certain scopes of service, agreed upon prior to engagement.
$0 - $400,000: 1.00% $400,000 - $600,000: 0.75% $600,000 - $1,500,000: 0.50% $1,500,000 - $2,500,000: 0.35% $2,500,001+: 0.25%
Certain persons licensed insurance agents earn commission-based compensation for selling insurance products; commissions may be credited to clients.
Financial planning services hourly rates (specific amounts not stated); accounting and tax services hourly or fixed fees.
Fee-only: Financial planning services charged hourly at rates discussed prior to engagement; accounting and tax services charged hourly or fixed fee based on complexity.
Main office
649 8 South Milledge Ave
Athens GA 30605
Advisors at this office
29
Most active in
Alabama · Florida · Georgia · Kansas · Louisiana · North Carolina · South Carolina · Tennessee · Texas · Virginia
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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