Capital Financial Planners

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Client assets under management

$273,454,585

Clients

221

42% high-net-worth

Advisors

of 5 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

High

Average account size

$1,237,351

About

Capital Financial Planners advises individuals (including high‑net‑worth clients), charitable organizations, and business entities, providing wealth management, discretionary portfolio management, stand‑alone financial planning, and retirement plan consulting. The firm manages roughly $285 million for about 221 clients and offers both ongoing advisory relationships and one‑time or hourly planning engagements.

Its investment approach is rooted in Modern Portfolio Theory and emphasizes diversified allocations across mutual funds, ETFs, individual equities and bonds, REITs, commodity‑based ETFs, and the use of third‑party Independent Managers through Separately Managed Account (SMA) and Unified Managed Account (UMA) arrangements. Client assets are typically custodied at Charles Schwab or on the AssetMark platform, and the firm states it monitors Independent Managers’ holdings, concentrations, and leverage as part of ongoing due diligence and account reviews.

Distinctive features in the brochure include the routine use of wrap‑fee platform arrangements (notably the AssetMark Platform) alongside traditional unbundled AUM billing, and the firm’s explicit attention to manager‑level implementation risks such as concentrations and leverage within SMA/UMA strategies. Those platform and manager‑level practices—together with the firm’s offering of retirement plan consulting in addition to individual wealth management—differentiate its service mix from many peers in this supported firm category.

Client services

Financial planning Portfolio management Selection of other advisers Retirement plan consulting services

Expertise

Wealth management

Occupation focus

Founder/Business Owner

Fee options

Percentage

$0 - $1,000,000: 1.00% annually $1,000,001 - $2,000,000: 0.75% annually $2,000,001 - $5,000,000: 0.50% annually $5,000,001 - $10,000,000: 0.25% annually $10,000,001+: Negotiable

Project-based

$250 - $350 per hour for stand-alone financial planning services

Other

Account minimum: $1,000,000 Fee-only: Hourly fees ranging from $250 - $350 per hour for stand-alone financial planning services; wealth management clients generally receive these services at no extra charge.

Main office location

Capital Financial Planners

1640 Liberty St Se

Salem OR 97302, United States

Number of offices

Most active in

California · Oregon · Texas · Washington

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

LinkedIn Facebook Website 503-585-1067

Advisors at this firm

Danae J

CFP®, Series 66

Salem, OR

Capital Financial Planners

Danae Johnson is a CFP® and holds a Series 66 license with 11 years of industry experience. She has worked at Capital Financial Planners, LLC since 2008, with a prior role at Kms Financial Services, Inc from 2011 to 2020. Capital Financial Planners serves individual and high-net-worth clients as well as employee benefit plans, providing discretionary wealth management, financial planning, and retirement plan consulting. The firm employs a fiduciary, custom-tailored investment approach based on Modern Portfolio Theory and broad diversification, utilizing third-party independent managers and platform solutions.

Wealth management Founder/Business Owner

Barrigan N

CFP®, Series 66

Salem, OR

Capital Financial Planners

Barrigan Nelson is a CFP® and holds a Series 66 designation with 24 years of industry experience. He has been with Capital Financial Planners since 2007 and previously worked at Kms Financial Services, Inc. from 2001 to 2020. Capital Financial Planners serves individual and high-net-worth clients as well as employee benefit plans, providing discretionary wealth management, standalone financial planning, and retirement plan consulting. The firm employs a fiduciary, custom-tailored investment approach based on Modern Portfolio Theory and broad diversification, utilizing third-party independent managers and platforms such as Charles Schwab and AssetMark.

Wealth management Founder/Business Owner

Chad C

CFP®, Series 65, Series 66

Salem, OR

Capital Financial Planners

Chad Campbell is a CFP® professional with 12 years of industry experience, currently serving at Capital Financial Planners since 2016. He previously worked at Kms Financial Services, Inc. from 2013 to 2020. Capital Financial Planners serves individual and high-net-worth clients as well as employee benefit plans, providing discretionary wealth management, financial planning, and retirement plan consulting. The firm employs a fiduciary, custom-tailored investment approach grounded in Modern Portfolio Theory and broad diversification, utilizing third-party independent managers and platforms such as Charles Schwab and AssetMark.

Wealth management Founder/Business Owner

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