Carolina Financial Advisors, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$240,624,365
Clients
473
Advisors
4
of 7 employees
About
Carolina Financial Advisors provides discretionary portfolio management and financial planning to individuals, trusts, estates, corporations, pension and profit‑sharing plans, and nonprofit organizations. The firm also offers Values Based Investing portfolios that screen holdings to align investments with traditional Christian values.
The firm states an investment policy of preservation of principal, emphasizing quality securities, diversification, position‑size limits and generally minimizing transactions. It uses fundamental, technical and cyclical analysis and implements a range of strategies—from long‑term buy‑and‑hold to short‑term trading, options, short sales and leveraged/inverse funds—and also utilizes market‑timing services and third‑party sub‑advisers for certain accounts.
Noteworthy features include affiliation with other investment advisers (the firm engages sub‑advisers for some accounts), membership in national referral and values‑based advisor networks, and personnel who are licensed insurance agents and operate affiliated insurance agencies. The firm’s principal also has ownership and provides management and accounting services to privately held storage businesses; these outside activities and any commissionable product recommendations are disclosed in the brochure and described as managed under the firm’s fiduciary policies.
Client services
Demographic focus
Fee options
Fixed fee available for individual financial planning services
$0 - $1,000,000: 1.00%-2.5% $1,000,001 - $2,000,000: 0.85%-2.5% $2,000,001 - $5,000,000: 0.65%-2.5% $5,000,001 - $10,000,000: 0.50%-2% Above $10,000,000+: To be negotiated
Commissions received from outside business activities for sale of insurance products
Hourly fee billed at agreed upon rate for financial planning services
Fee-only: Hourly rates and fixed fees available for financial planning services
Main office
100 East Lake Dr., Suite 100
Greensboro NC 27403
Advisors at this office
4
Most active in
Colorado · Florida · North Carolina · South Carolina · Texas · Virginia
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Christopher J
CFP®, Series 63
Greensboro, NC
Carolina Financial Advisors, Inc.
Christopher Jones is a CFP® with 13 years of industry experience and a CPA since 1982. He is a principal at Carolina Financial Advisors, Inc. in Greensboro, NC. Outside of his advisory work, he is involved in management consulting and accounting for two self-storage businesses. Carolina Financial Advisors, Inc. provides discretionary portfolio management and financial planning services to individuals, trusts, estates, corporations, retirement plans, and non-profit organizations. The firm emphasizes preservation of principal through quality and diversification, employing both fundamental and technical analysis, and offers a Values Based Investing option aligned with traditional Christian values.
William P
CFP®, Series 66
Greensboro, NC
Carolina Financial Advisors, Inc.
William Poland is a CFP® professional with 23 years of industry experience, currently serving at Carolina Financial Advisors, Inc. since 2017. He has prior experience with Raymond James Financial Services and Beacon Capital Advisors. Poland is also the owner of an insurance agency, Dries Poland Insurance, where he serves as president. Carolina Financial Advisors provides discretionary portfolio management and financial planning to a diverse client base, including individuals, trusts, corporations, and nonprofit organizations. The firm offers Values Based Investing portfolios aligned with traditional Christian values and employs a range of investment strategies while emphasizing preservation of principal and diversification.
Patrick W
Series 66
Greensboro, NC
Carolina Financial Advisors, Inc.
Patrick Williford is a financial advisor at Carolina Financial Advisors, Inc. with six years of industry experience. He previously worked at Merrill for four years and Pure Fishing for three years. Williford holds the Series 66 designation. Carolina Financial Advisors provides discretionary portfolio management and financial planning to individuals, trusts, estates, corporations, pension and profit-sharing plans, and nonprofit organizations. The firm offers Values Based Investing portfolios aligned with traditional Christian values and employs a range of strategies emphasizing preservation of principal, quality securities, diversification, and varied analytical approaches.
David B
CFP®, Series 63, Series 65
Greensboro, NC
Carolina Financial Advisors, Inc.
David Belk is a CFP® professional with 26 years of industry experience, currently serving at Carolina Financial Advisors, Inc. He has held roles at Old North State Trust Company and Financial Security Management, Inc., and is president and owner of Belk & Associates DBA Belk Financial Group, where he manages life insurance and related financial products. Carolina Financial Advisors, Inc. provides discretionary portfolio management and financial planning to individuals, trusts, estates, corporations, retirement plans, and nonprofit organizations. The firm focuses on preservation of principal through quality and diversification, employing both fundamental and technical analysis, and offers a Values Based Investing option aligned with traditional Christian values.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")