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Carolina Financial Advisors, Inc.

Updated today

Client assets under management

$240,624,365

Clients

473

10% high-net-worth

Advisors

4

of 7 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

118

Very High

Average account size

$508,720

About

Carolina Financial Advisors provides discretionary portfolio management and financial planning to individuals, trusts, estates, small employers’ plans and nonprofit organizations. The firm offers both traditional managed accounts and a Values Based Investing option that screens investments to align with traditional Christian values.

The firm’s stated investment objective is preservation of principal, with emphasis on quality securities, diversification, position limits and minimizing transactions. In practice CFA combines fundamental, technical and cyclical analysis, uses timing services and implements a range of strategies — including short‑term trading, short sales, option writing and leveraged/inverse fund exposures — which reflects a more active, market‑timing component than is typical for peer teams.

CFA has several business affiliations that distinguish it from many peers: it uses an SEC‑registered sub‑adviser for certain accounts, its advisory personnel maintain licensed insurance practices and the firm’s principals have ownership and provide accounting/management services to operating businesses. The brochure discloses these relationships and notes the firm’s use of referral and advisor networks and educational programming, and describes procedures intended to address the resulting conflicts of interest.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops Market timing

Demographic focus

Religious/faith focused

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Fee options

Fixed

Fixed fee option available for financial planning services

Percentage

$0 - $1,000,000: 1.00-2.5% $1,000,001 - $2,000,000: 0.85-2.5% $2,000,001 - $5,000,000: 0.65-2.5% $5,000,001 - $10,000,000: 0.50%-2% Above $10,000,000+: To be negotiated

Commissions

Commissions received by some persons for sale of insurance products, but commissions are not primary compensation

Project-based

Hourly fee billed at agreed upon rate for financial planning services

Other

Fee-only: Hourly fee or fixed fee for financial planning services

Main office location

Carolina Financial Advisors, Inc.

100 East Lake Dr., Suite 100

Greensboro NC 27403, United States

Number of offices

1

Most active in

Colorado · Florida · North Carolina · South Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Christopher J

CFP®, Series 63

Greensboro, NC

Carolina Financial Advisors, Inc.

Christopher Jones is a CFP® with 13 years of industry experience and a CPA since 1982. He is a principal at Carolina Financial Advisors, Inc. in Greensboro, NC. Outside of his advisory work, he is involved in management consulting and accounting for two self-storage businesses. Carolina Financial Advisors, Inc. provides discretionary portfolio management and financial planning services to individuals, trusts, estates, corporations, retirement plans, and non-profit organizations. The firm emphasizes preservation of principal through quality and diversification, employing both fundamental and technical analysis, and offers a Values Based Investing option aligned with traditional Christian values.

Religious/faith focused
user avatar

William P

CFP®, Series 66

Greensboro, NC

Carolina Financial Advisors, Inc.

William Poland is a CFP® with 22 years of experience in financial advising. He has worked at Carolina Financial Advisors, Inc. since 2017 and previously held positions at Raymond James Financial Services and Beacon Capital Advisors. Poland is also the owner and president of an insurance agency, Kingdom Vision Financial, Inc., where he oversees insurance sales and supervision. Carolina Financial Advisors, Inc. provides discretionary portfolio management and financial planning services to individuals, trusts, estates, corporations, retirement plans, and non-profit organizations. The firm focuses on preservation of principal through quality and diversification, using both fundamental and technical analysis, and offers a Values Based Investing option aligned with traditional Christian values.

Religious/faith focused
user avatar

Patrick W

Series 66

Greensboro, NC

Carolina Financial Advisors, Inc.

Patrick Williford is a financial advisor with Carolina Financial Advisors, Inc. in Greensboro, NC, holding a Series 66 designation and six years of industry experience. Prior to joining Carolina Financial Advisors in 2024, he worked at Merrill from 2019 to 2023, and has experience in the outdoor industry with Pure Fishing as well as an academic background at Clemson University. Carolina Financial Advisors provides discretionary portfolio management and financial planning services to individuals, trusts, estates, corporations, retirement plans, and non-profit organizations. The firm emphasizes preservation of principal through quality and diversification, using both fundamental and technical analysis, and offers a Values Based Investing option aligned with traditional Christian values.

Religious/faith focused
user avatar

David B

CFP®, Series 63, Series 65

Greensboro, NC

Carolina Financial Advisors, Inc.

David Belk is a CFP® professional with 26 years of industry experience, currently serving at Carolina Financial Advisors, Inc. He has held roles at Old North State Trust Company and Financial Security Management, Inc., and is president and owner of Belk & Associates DBA Belk Financial Group, where he manages life insurance and related financial products. Carolina Financial Advisors, Inc. provides discretionary portfolio management and financial planning to individuals, trusts, estates, corporations, retirement plans, and nonprofit organizations. The firm focuses on preservation of principal through quality and diversification, employing both fundamental and technical analysis, and offers a Values Based Investing option aligned with traditional Christian values.

Religious/faith focused
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