Cedar Valley Wealth Advisors
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$149,641,051
Clients
92
Advisors
3
of 3 employees
About
Cedar Valley Wealth Advisors provides discretionary portfolio management, IRA fiduciary services, and employee benefit plan consulting to individuals (including high‑net‑worth clients), trusts, pension and profit‑sharing plans, and businesses, integrating financial planning into its managed‑account services rather than offering standalone planning. The firm reports approximately $172.5 million in assets under management and operates with a small advisory team supporting client portfolios and retirement accounts.
Investment decisions are guided by long‑term, asset‑allocation driven strategies that emphasize broadly diversified, low‑turnover mutual funds—primarily institutional‑class Dimensional Fund Advisors funds—with strategic tilts toward small‑cap and value exposures and periodic, tax‑aware rebalancing. The firm relies on academic research and proprietary modeling to produce written investment policy schedules, manages accounts on a discretionary basis, and reviews portfolios at least annually.
Distinctive features noted in the firm’s Form ADV include an affiliation with an accounting and tax practice whose principals devote a portion of their business time to accounting services (with conflicts disclosed and addressed in the brochure) and a disclosed practice of permitting borrowing in separately managed accounts, an approach the firm identifies separately from its typical mutual‑fund‑based strategies. The firm also maintains institutional custody relationships and negotiated access to DFA institutional funds that are generally available through advisor channels.
Client services
Expertise
Fee options
One-time administrative fee not to exceed $1,000 for Portfolio Management Services; one-time administrative fee up to $150 for IRA Fiduciary Advisors services; additional specified fees for account set-up, transfers, beneficiary changes, and other services
$0 - $600,000: 1.00% $600,000+: 0.50%
Client initiated contacts beyond the first hour per calendar year for Retirement Account Portfolio Management – IRA Fiduciary Advisors services charged at $100 per hour
Minimum fee: Minimum quarterly fee of $1,500 for Portfolio Management Services; minimum annual fee of $100 for Retirement Account Portfolio Management – IRA Fiduciary Advisors services Fee-only: Fees based on percentage of assets under management; no commission-based compensation; no 12b-1 fees; no performance-based fees
Main office
411 Viking Road, Suite A
Cedar Falls IA 50613
Advisors at this office
3
Most active in
Iowa
Also doing business as
Cedar Valley Wealth Advisors · Heaton Adams Financial Services, Lc · The Heaton Hoppes Group, LLC · The Heaton Hoppes Group, LLC Dba Cedar Valley Wealth Advisors
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Jake H
Series 65
Cedar Falls, IA
Cedar Valley Wealth Advisors
Jake Hoppes is a Series 65 licensed advisor with Cedar Valley Wealth Advisors in Cedar Falls, IA, having two years of industry experience. Prior to his advisory role, he has been involved in various businesses including a non-investment related office cleaning service. Cedar Valley Wealth Advisors provides discretionary portfolio management, IRA fiduciary services, and employee benefit plan consulting to individuals, trusts, pension and profit-sharing plans, and businesses. The firm emphasizes long-term, asset-allocation driven strategies using broadly diversified, low-turnover mutual funds and integrates financial planning into its managed-account services.
Karla H
CFP®, Series 65
Cedar Falls, IA
Cedar Valley Wealth Advisors
Karla Hoppes is a CFP® with 24 years of industry experience, currently serving at Cedar Valley Wealth Advisors since 2010. She holds a Series 65 license and provides financial advisory services from Cedar Falls, IA. In addition to her advisory role, she contributes occasional support to Touchstone Tax & Accounting, a CPA firm offering accounting and tax planning services. Cedar Valley Wealth Advisors offers discretionary portfolio management, employee benefit plan consulting, and IRA fiduciary portfolio services to individuals, trusts, pension and profit-sharing plans, and businesses. The firm employs a long-term, academic investment approach based on Modern Portfolio Theory, strategic asset allocation, and tax-aware implementation.
Robert H
Series 63
Cedar Falls, IA
Cedar Valley Wealth Advisors
Robert Heaton is a financial advisor with Cedar Valley Wealth Advisors in Cedar Falls, IA, holding a Series 63 designation and 25 years of industry experience. He has been with Cedar Valley Wealth Advisors since 2001 and is also the managing member of Cedar Valley Tax & Accounting, a CPA firm where he provides income tax compliance and accounting services. Additionally, he consults for Touchstone Tax & Accounting, providing similar services on a limited basis. Cedar Valley Wealth Advisors offers discretionary portfolio management, IRA fiduciary services, and employee benefit plan consulting to individuals, trusts, and businesses. The firm employs a long-term, asset-allocation-driven investment approach utilizing broadly diversified, low-turnover institutional-class mutual funds and integrates financial planning into its managed-account services.
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