Cereus Financial Advisors, LLC logo

Cereus Financial Advisors, LLC

Updated today

Client AUM

$38,448,099

Clients

31

Advisors

2

of 3 employees

About

Cereus provides investment advisory services to individuals, high‑net‑worth clients, and retirement plans, offering both discretionary and non‑discretionary portfolio management alongside financial planning, annuity management, and retirement‑plan advisory. The firm also offers a structured college‑planning product (branded “College Money Match”) that includes coaching, a college‑planning software portal, and assistance completing FAFSA and CSS Profile forms.

The firm constructs portfolios using a mix of internally developed, generally passive quantitative models and selected unaffiliated managers accessed through platforms provided by SEI and Betterment, and employs active tax management for taxable accounts. Cereus uses third‑party decision‑support tools, including artificial intelligence applications, for research, portfolio analysis, and risk monitoring while maintaining human review and oversight of all recommendations.

Notable features that differentiate Cereus from many peers include its small, focused roster (two advisors managing roughly $39 million for about 31 clients) and the principal’s role as a licensed insurance professional who may receive commissions for insurance sales, a potential conflict the firm discloses. The firm maintains institutional relationships with SEI and Betterment that provide platform and support benefits, advertises third‑party ratings (an uncommon practice among similar supported firms), and offers access to private investments for select high‑net‑worth clients.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

College savings (529s, UTMA, etc.) Private / alternative investments Tax-loss harvesting Wealth management Annuities

Occupation focus

Founder/Business Owner Retired

Demographic focus

Parents

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Fee options

Fixed

Financial planning initial fees range from $2,100 to $5,600 depending on client complexity; Renewal fees from $1,050 to $2,800; College planning service $1,500 total fee.

Percentage

$0 - $250,000: 1.00% $250,000 - $500,000: 0.95% $500,000 - $1,000,000: 0.90% $1,000,000 - $2,000,000: 0.85% $2,000,000 - $3,000,000: 0.80% $3,000,000 - $5,000,000: 0.75% $5,000,000+: 0.65%

Project-based

Financial planning services hourly rate of $300/hour; Additional college planning coaching sessions at $300/hour.

Other

Fee-only: Investment management fees based on tiered schedule; Financial planning fees; College planning fees; Retirement plan advisory fees.

Main office

795 Franklin Avenue, Suite 205, Building B

Franklin Lakes NJ 07417

Advisors at this office

2

Most active in

New Jersey · New York

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michael D

CFP®

Franklin Lakes, NJ

Cereus Financial Advisors, LLC

Michael Dunne is a CFP® professional with eight years of experience, currently serving as an advisor at Cereus Financial Advisors, LLC since 2018. He is the treasurer of the Ramsey Democratic Club, where he manages the organization’s financial records and banking activities. Cereus Financial Advisors, LLC provides investment advisory services to individuals, high-net-worth clients, and retirement plans, combining discretionary and non-discretionary portfolio management with financial planning and retirement-plan advisory. The firm employs a blend of passive quantitative models, selected external managers, and active tax management, supported by AI-driven research and portfolio analysis tools.

College savings (529s, UTMA, etc.) Private / alternative investments Tax-loss harvesting Wealth management Annuities Founder/Business Owner Retired Parents
user avatar

David H

CFP®, Series 65

Franklin Lakes, NJ

Cereus Financial Advisors, LLC

David Haas is a CFP® and Series 65-registered financial advisor with 12 years of industry experience. He has been with Cereus Financial Advisors, LLC since 2015. Haas serves as Education Director, President-Elect in 2023, and President in 2024 for the Financial Planning Association of New Jersey, where he leads the Education Committee and participates in executive oversight. Cereus Financial Advisors provides investment advisory services to individuals, high-net-worth clients, and retirement plans, offering portfolio management, financial planning, and a structured college-planning product. The firm combines passive quantitative models with selected external managers and employs active tax management, using third-party decision-support tools alongside human oversight.

College savings (529s, UTMA, etc.) Private / alternative investments Tax-loss harvesting Wealth management Annuities Founder/Business Owner Retired Parents
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