San Francisco, CA Pierce Street Office

Cerity Partners provides customized wealth management and related services to a broad national client base, including individuals (including high-net-worth and ultra-high-net-worth), families, trusts and estates, business entities and their employees, charitable organizations, foundations, endowments, and other institutional investors. Services described in the brochure include discretionary and non-discretionary portfolio management, financial planning, retirement plan consulting, tax planning and preparation, insurance placement and access to alternative and private-market investments.

The firm builds client programs through tailored asset-allocation, manager selection and periodic rebalancing, using proprietary quantitative screens alongside third‑party managers and individual securities as appropriate. Cerity Partners operates multiple private‑markets offerings (including PMAI/PMI and a PDI Program), organizes certain private investments into series under PMOF, and discloses that its PDI program now invests through BlueArc under a fee‑sharing arrangement — matters that affect due diligence, conflicts and valuation practices described in the brochure.

Compared with many large advisers, Cerity Partners maintains an affiliated pension consulting practice (Cerity Partners Retirement Plan Advisors / RPC/CPIC) that provides ERISA fiduciary and plan design services and an affiliated broker‑dealer (CP Client Solutions, FINRA‑member) that offers variable and private‑placement insurance and annuity products through registered representatives who may receive commissions. The firm also operates an affiliated insurance agency (CP Risk Management), a venture unit (CP Ventures) and a co‑investment vehicle, and discloses a strategic partnership and minority equity investment in Nasdaq Private Market (and a referral arrangement with SecondMarket), each of which the brochure identifies as creating potential conflicts of interest to be considered.