Certified Financial Strategies Corporation
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$137,384,636
Clients
147
Advisors
1
of 1 employees
About
Certified Financial Strategies Corporation provides investment advisory and financial planning services to individuals, high‑net‑worth clients, and corporate or business entities. Offerings include ongoing asset management (both discretionary and non‑discretionary), comprehensive and snapshot financial plans, and special project consulting such as periodic portfolio reviews and tax planning support.
The firm constructs portfolios using a combination of strategic and tactical asset allocation with both passive and active vehicles (ETFs, mutual funds, individual equities, and fixed income) and employs fundamental and technical analysis. CFS manages accounts on both discretionary and non‑discretionary bases and reports $114,542,999 in discretionary assets and $29,843,628 in non‑discretionary assets as of August 25, 2026, with non‑discretionary mandates requiring client approval before each trade.
Distinctive operational features noted in the brochure include employees who provide tax preparation services as Enrolled Agents—a disclosed outside business activity that the firm identifies as a potential conflict and says it mitigates through disclosure and fiduciary procedures. The firm’s planning work explicitly covers charitable giving and fringe‑benefits/retirement issues, requires the use of Charles Schwab as custodian, and does not vote client proxies (clients receive and vote their own proxy materials).
Client services
Expertise
Fee options
Financial plans charged a flat fee between $2,500 and $4,500 depending on complexity
$0 - $500,000: 1.50% annually $500,001 - $750,000: 1.25% annually $750,001+: 1.00% annually
$250 per hour
Account minimum: $250,000 Fee-only: Hourly fee of $250 per hour
Main office
12700 Hillcrest Rd., Ste. 210
Dallas TX 75230
Advisors at this office
1
Most active in
New Mexico · Texas
Also doing business as
Certified Financial Strategies · Certified Financial Strategies Corporation · Roger S. Asel, Cfp, Cpa · Roger S. Asel, Cfp, Cpa/Pfs · Roger Steven Asel
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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