Certified Financial Strategies Corporation
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$119,644,290
Clients
144
Advisors
2
of 2 employees
About
The firm provides investment advisory and financial planning services to individuals — including high‑net‑worth clients — and to corporations or business entities. Services include ongoing asset management (available on both discretionary and non‑discretionary bases), comprehensive and snapshot financial planning, and project‑based consulting.
Investment strategy combines strategic and tactical asset allocation and blends passive and active strategies using ETFs, mutual funds, individual equities and fixed income; the firm employs both fundamental and technical analysis and constructs individualized portfolios rather than model portfolios. Portfolios are reviewed at least quarterly (and more frequently as market conditions dictate), and the firm may recommend third‑party managers or alternative investments for appropriate clients.
Compared with many peers, the firm reports approximately $133 million in client assets with about $47 million managed on a non‑discretionary basis, so a notable portion of assets requires prior client approval for trades. The firm also includes tax‑preparation services offered through a principal who is a CPA and by employees who are Enrolled Agents — an uncommon affiliation that the brochure discloses and that the firm says it mitigates through disclosure and fiduciary procedures.
Client services
Expertise
Occupation focus
Fee options
$2,500 to $4,500 for comprehensive financial plans
$0 - $500,000: 1.50% annually $500,001 - $750,000: 1.25% annually $750,001+: 1.00% annually
$250 per hour for financial planning services
Account minimum: $250,000
Main office
12700 Hillcrest Rd., Ste. 210
Dallas TX 75230
Advisors at this office
2
Most active in
New Mexico · Texas
Also doing business as
Certified Financial Strategies · Certified Financial Strategies Corporation · Roger S. Asel, Cfp, Cpa · Roger S. Asel, Cfp, Cpa/Pfs · Roger Steven Asel
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
Roger A
CFP®, Series 63
Dallas, TX
Certified Financial Strategies Corporation
Roger Asel is a CFP® with 20 years of industry experience, currently serving at Certified Financial Strategies Corporation. He has worked in financial advisory roles since 1977, including operating as a sole proprietor for several decades before joining Certified Financial Strategies. Asel is also a CPA involved in tax preparation and small business consulting through the firm. Certified Financial Strategies Corporation provides investment advisory and financial planning services to individual and high-net-worth clients, as well as corporate entities. The firm combines strategic and tactical asset allocation using both passive and active investment strategies and integrates in-house tax preparation services with its advisory offerings.
Jason E
CFP®, Series 66, Series 65
Dallas, TX
Certified Financial Strategies Corporation
Jason Edgerton is a CFP® with 15 years of industry experience and is currently affiliated with Certified Financial Strategies Corporation in Dallas, TX. He has been with the firm since 2016. Certified Financial Strategies Corporation provides investment advisory and financial planning services to individuals, high-net-worth clients, and business entities. The firm employs a blend of strategic and tactical asset allocation using both passive and active strategies and constructs individualized portfolios that are reviewed at least quarterly.
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