Certified Planners, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$196,102,379
Clients
186
Advisors
2
of 2 employees
About
Certified Planners, Inc. provides discretionary portfolio management through its AIM (Active Investment Management) program, along with written financial plans and ad hoc consultations for individuals, trusts, estates, corporations, and ERISA retirement plan participants. The firm serves both everyday individual clients and higher‑net‑worth households, delivering regular performance reports and periodic review meetings.
The firm’s investment approach combines fundamental and cyclical security analysis with a tactical asset allocation framework, uses daily monitoring and low‑to‑moderate turnover, and typically constructs portfolios from mutual funds and ETFs while also permitting individual equities, bonds, annuities, and other instruments. For retirement accounts the adviser team operates as fiduciaries under applicable law and implements ongoing discretionary rebalancing and annual reviews to align portfolios with client objectives.
A distinctive feature is that the firm’s principal maintains a separate estate‑planning law practice that shares office space and client referrals with the advisory business, a relationship the brochure identifies as creating potential conflicts of interest. The firm is a small, long‑established two‑advisor team managing about $197 million in discretionary assets; its advisers also hold insurance licenses and CFP credentials, which may affect product recommendations and compensation.
Client services
Expertise
Fee options
1% annually on assets under management (AIM program), subject to $5,000 minimum annual fee
Insurance products recommended by IA Associates may earn normal commissions if purchased
Financial Plans or Consultations at $300/hour
Account minimum: $500,000 minimum for AIM program; $50,000 minimum for Account Accommodation clients to avoid fee waiver; no minimum for Financial Plan or Consulting clients Minimum fee: $5,000 minimum annual fee for AIM program Fee-only: Financial Plans or Consultations at $300/hour
Main office
2333 San Ramon Valley Blvd. Ste 185
San Ramon CA 94583
Advisors at this office
2
Most active in
California · Washington
Also doing business as
Certified Planners Inc · Certified Planners, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Lawyer
They provide legal services, typically billed separately.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
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