Certis Capital Management, Inc. logo

Certis Capital Management, Inc.

Updated today

Client assets under management

$255,928,370

Clients

31

100% high-net-worth

Advisors

3

of 7 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

10

Very Low

Average account size

$8,255,754

About

Certis Capital Management operates as a multi‑family office serving high‑net‑worth individuals and families, typically relationships of $20 million and above, and provides investment advisory and broad family office services such as arranging credit lines, assisting with insurance claims, managing account openings/closings, handling real estate correspondence and coordinating family operating company matters. The firm reports roughly $256 million in assets under management across about 31 clients and three advisors, and it also reviews third‑party investment pitches and third‑party advisors on clients’ behalf.

The firm’s investment process combines macroeconomic analysis with classic portfolio theory, emphasizing low‑volatility, low‑correlation allocations while employing long and short equity positions and derivative instruments as described in the brochure. Certis offers both discretionary and non‑discretionary portfolio management, with most firm assets reported as non‑discretionary (about $231.7 million non‑discretionary versus $24.2 million discretionary as of December 31, 2025), and it performs due diligence on third‑party managers for clients.

Notable distinctions disclosed in the brochure include Certis’s affiliations and role in sponsoring private funds: the firm is under common control with other advisory entities and principals have ownership interests in a general partner that sponsors a pooled private partnership the firm has advised clients to invest in, a relationship the firm discloses and documents to mitigate conflicts. The brochure also notes that certain personnel are registered with a broker‑dealer and sell privately‑offered securities for commissions and use a third‑party platform, and Certis has procedures to document and periodically review such recommendations; the firm focuses exclusively on high‑net‑worth family relationships and does not serve non‑HNW individual retail clients.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Wealth management Active portfolio management

Occupation focus

Founder/Business Owner

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Fee options

Percentage

1.00% per year

Commissions

0.5% commission on sales of investor notes via Finalis Securities LLC

Other

Account minimum: $20,000,000

Main office location

Certis Capital Management, Inc.

801 Garden Street, Suite 300

Santa Barbara CA 93101, United States

Number of offices

1

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Todd D

Series 63, Series 66

Santa Barbara, CA

Certis Capital Management, Inc.

Todd Dawes is a financial advisor at Merus Advisors, LLC in Santa Barbara, CA, with 22 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at Merus Advisors since 2016, alongside roles at Certis Capital Management, Inc., Amet Partners, and Finalis Securities LLC. Merus Advisors serves individual clients and families, often business owners with multiple investment entities, providing comprehensive financial advisory services including asset-allocation guidance and investment due diligence. The firm evaluates third-party advisers and investment opportunities to advise clients on engagement decisions, combining macroeconomic analysis with classical portfolio theory to tailor low-volatility, low-correlation portfolios according to client goals.

Wealth management Active portfolio management Founder/Business Owner
user avatar

Kelly S

Series 65, Series 66

Santa Barbara, CA

Certis Capital Management, Inc.

Kelly Smith is a financial advisor at Merus Advisors, LLC with 19 years of industry experience. He holds Series 65 and Series 66 licenses and has worked at Merus Advisors since 2016 and Certis Capital Management, Inc. since 2005. Merus Advisors serves individual clients and families, often business owners with additional entities holding real estate or other investments. The firm provides broad financial advisory services focused on evaluating third-party advisers and investment opportunities, combining macroeconomic analysis with classical portfolio theory to tailor strategies that emphasize lower volatility and low correlation.

Wealth management Active portfolio management Founder/Business Owner
user avatar

David B

Series 63, Series 65

Santa Barbara, CA

Certis Capital Management, Inc.

David Backens is a financial advisor at Certis Capital Management, Inc. with 15 years of industry experience. He holds Series 63 and Series 65 licenses and has held roles at Finalis Securities LLC, Amet Partners GP, LLC, and Merus Advisors, LLC. He serves as President and Portfolio Manager at Amet Partners GP, a hedge fund investing in California Carbon Allowances. Certis Capital Management operates as a multi-family office serving high net-worth individuals and families, generally with relationships of $20 million and above. The firm provides portfolio management, financial planning, and broader family-office services, employing an investment process that emphasizes low-volatility, low-correlation allocations based on macroeconomic analysis and classic portfolio theory.

Wealth management Active portfolio management Founder/Business Owner
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