Austin, TX Two Barton Skyway Office

Team
Updated today
Cetera logo

Cetera

Institution

Firm-wide stats for Cetera

Total advisors

10,177

Across 5,102 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Cetera Investment Advisers LLC is an SEC‑registered adviser that distributes its services through a large nationwide network of independent advisors and serves individuals (both non‑HNW and high‑net‑worth), employer‑sponsored retirement plans, corporate and charitable clients, and institutional accounts. Its offerings include discretionary and non‑discretionary portfolio management, financial planning and consulting, ERISA 3(21) and 3(38) retirement services, wrap and non‑wrap program platforms, and access to third‑party money managers.

The firm operates as a multi‑manager platform in which advisors may implement model portfolios provided by an affiliated manager (CIM), select unaffiliated third‑party managers, or construct bespoke strategies; program options range from automated InvestPath allocations to direct indexing, private client overlays, and unified managed accounts. Accounts are run under a mix of discretionary and non‑discretionary authorities and across multiple program structures and custodial relationships, with ongoing supervision and annual client reviews described in the ADV.

Notable features include scale — the ADV reports over $256 billion in assets under management, more than 10,000 advisors and roughly 800,000 clients — and a suite of affiliations (an affiliated trust company, affiliated model provider, strategic fund and ETP partner arrangements, and cash‑sweep programs) that shape product availability and revenue flows. The ADV also discloses recent regulatory settlements with the SEC (described in 2021, 2022 and 2024) and identifies an affiliation with a municipal advisor, both of which prospective clients should review alongside the brochure’s descriptions of revenue‑sharing, sweep arrangements and other program‑level conflicts of interest.

Based on Cetera

Expertise

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Based on Cetera

Occupation focus

Founder/Business Owner Executive

Based on Cetera

Location

Two Barton Skyway, 1601 South Mo Pac Expressway, Sui

Austin TX 78746

Advisors at this office

9

Advisors at this office

user avatar

Holly R

Series 66

Austin, TX

Cetera

Holly Ruckel is a financial advisor with Cetera in Austin, TX, holding a Series 66 designation and five years of industry experience. She has worked at Cetera Wealth Services, North Star Resource Group, and Securian Financial Services, among other firms. In addition to her advisory work, Ruckel is involved in horse training, where she serves as a coach and trainer. Cetera Investment Advisers LLC is a large SEC-registered firm serving a diverse client base that includes individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management, financial planning, and consulting services through a multi-manager platform, providing advisors with access to both affiliated and third-party investment strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Payton L

Series 66

Austin, TX

Cetera

Payton Lovell is a financial professional at Cetera with two years of industry experience. He holds a Series 66 designation and previously owned a student summer storage company in Houston, managing projects and advertising. Lovell has worked with North Star Resource Group in securities and planning prior to joining Cetera. Cetera Investment Advisers LLC is an SEC-registered adviser that serves a broad range of clients, including individuals, retirement plans, and institutional accounts. The firm offers discretionary and non-discretionary portfolio management, financial planning, and access to third-party managers across multiple program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Ayush V

Series 66

Austin, TX

Cetera

Ayush Vajhala is a financial advisor with Cetera, holding a Series 66 designation and one year of industry experience. He has been with Cetera Investment Advisers LLC since 2025 and Cetera Wealth Services, LLC since 2024. Outside of his advisory role, he is also involved with North Star Resource Group, providing financial services including life insurance and financial planning. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base, including individuals, employer-sponsored retirement plans, corporate, charitable, and institutional accounts. The firm offers a multi-manager platform with various portfolio management and financial planning services, supporting both discretionary and non-discretionary strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Kelly N

CFP®, Series 66

Austin, TX

Cetera

Kelly Neely is a CFP® professional with 15 years of industry experience, currently working at Cetera since 2023. Prior to joining Cetera, Kelly held roles at Minnesota Life Insurance Company, Securian Financial Services, and CRI Securities. Kelly is also involved with North Star Consultants, operating as an agent/broker in fixed insurance sales and providing financial services through North Star Consultants of Texas. Cetera Investment Advisers LLC is an SEC-registered adviser serving a diverse client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a wide range of portfolio management and consulting services, with a multi-manager platform that includes model and third-party managers, automated allocations, and bespoke strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Daniel W

CFP®, Series 63, Series 65

Austin, TX

Cetera

Daniel Willie is a CFP® with 26 years of industry experience, currently serving as a financial advisor at Cetera since 2023. He has a longstanding history with North Star Consultants dating back to 2000 and has held roles at Securian Financial Services and CRI Securities Inc. Outside of his advisory work, he is involved in fixed insurance sales as an agent/broker with North Star Consultants. Cetera Investment Advisers LLC operates a multi-manager platform serving individuals, retirement plans, corporate, charitable, and institutional clients, offering a range of portfolio management and financial planning services through a nationwide network of independent advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Nathaniel H

CFP®, ChFC®, Series 66

Austin, TX

Cetera

Nathaniel Hoffman is a financial advisor at Cetera with over 22 years of industry experience. He holds the CFP®, ChFC®, and Series 66 designations. Prior to joining Cetera in 2023, he worked at Securian Financial Services, Inc. and Cri Securities, Inc. Hoffman is also involved as an agent and broker in fixed insurance sales through North Star Consultants, a role he has held since 2011. Cetera Investment Advisers LLC serves a broad client base, including individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers discretionary and non-discretionary portfolio management, financial planning, and access to various investment managers through a multi-manager platform with diverse program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Marcus S

Series 66

Austin, TX

Cetera

Marcus Stone is a financial advisor with Cetera, holding a Series 66 designation and 17 years of industry experience. He previously worked at Securian Financial Services, Inc and Minnesota Life Insurance Company. Stone is a board member of Stop Alzheimer's Now and owns Chiseled, LLC, a business focused on expense management. Cetera Investment Advisers LLC serves individual, corporate, charitable, and institutional clients through a nationwide network of independent advisors. The firm offers a range of portfolio management and retirement services with access to both affiliated and third-party managers across multiple program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Toney G

Series 63, Series 65

Austin, TX

Cetera

Toney Gizzarelli is a financial professional with 11 years of industry experience, currently affiliated with Cetera. He holds Series 63 and Series 65 licenses and has worked at several firms including Securian Financial Services Inc and Foresters Financial Services. In addition to his advisory role, he is involved with North Star Consultants and North Star Brokerage as an agent/broker specializing in fixed insurance sales. Cetera Investment Advisers LLC is a large SEC-registered adviser serving individuals, retirement plans, corporate and charitable clients, and institutional accounts through a nationwide network of over 10,000 advisors. The firm offers a range of portfolio management and financial planning services with various program structures and access to both affiliated and third-party investment managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Linden H

Series 66

Austin, TX

Cetera

Linden Henry is a financial advisor at Cetera with two years of industry experience. He holds the Series 66 designation and has worked at Cetera and Cetera Wealth Services since 2024. Prior to that, he was affiliated with North Star Consultants of Texas and operated a law service. He also has experience running a life insurance and securities planning business under the North Star Resource Group brand. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and financial planning services through a nationwide network of independent advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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