Dallas, TX Office

Team
Updated today
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Cetera

Institution

Firm-wide stats for Cetera

Total advisors

10,171

Across 5,096 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Cetera Investment Advisers LLC is an SEC‑registered adviser that distributes its services through a large nationwide network of independent advisors and serves individuals (both non‑HNW and high‑net‑worth), employer‑sponsored retirement plans, corporate and charitable clients, and institutional accounts. Its offerings include discretionary and non‑discretionary portfolio management, financial planning and consulting, ERISA 3(21) and 3(38) retirement services, wrap and non‑wrap program platforms, and access to third‑party money managers.

The firm operates as a multi‑manager platform in which advisors may implement model portfolios provided by an affiliated manager (CIM), select unaffiliated third‑party managers, or construct bespoke strategies; program options range from automated InvestPath allocations to direct indexing, private client overlays, and unified managed accounts. Accounts are run under a mix of discretionary and non‑discretionary authorities and across multiple program structures and custodial relationships, with ongoing supervision and annual client reviews described in the ADV.

Notable features include scale — the ADV reports over $256 billion in assets under management, more than 10,000 advisors and roughly 800,000 clients — and a suite of affiliations (an affiliated trust company, affiliated model provider, strategic fund and ETP partner arrangements, and cash‑sweep programs) that shape product availability and revenue flows. The ADV also discloses recent regulatory settlements with the SEC (described in 2021, 2022 and 2024) and identifies an affiliation with a municipal advisor, both of which prospective clients should review alongside the brochure’s descriptions of revenue‑sharing, sweep arrangements and other program‑level conflicts of interest.

Based on Cetera

Expertise

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Based on Cetera

Occupation focus

Founder/Business Owner Executive

Based on Cetera

Location

Dallas TX

Advisors at this office

7

Advisors at this office

user avatar

David W

Series 66

Dallas, TX

Cetera

David Wire is a financial advisor at Cetera with five years of industry experience. He holds a Series 66 designation and has worked with several Cetera entities since 2020. Outside of advising, he owns Wire Consulting Group, a marketing and consulting business based in Dallas, TX. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate and charitable clients, and institutional accounts through a large network of independent advisors. The firm offers a range of portfolio management and financial planning services with multiple program options and a multi-manager platform.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Dennis H

CFP®, Series 63, Series 66

Dallas, TX

Cetera

Dennis Holzwarth is a CFP® professional with 28 years of experience in the financial services industry. He is currently with Cetera and previously spent 13 years at Avanatx Investment Services, Inc. In addition to his advisory work, he owns and operates Team One Personnel Services, Inc., which provides payroll and staffing services to local businesses, and Wealth Building Inc., an accounting and tax preparation firm. Cetera Investment Advisers LLC is an SEC-registered adviser serving a broad client base that includes individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a variety of portfolio management and financial planning services through a large nationwide network of independent advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Mark E

CFP®, Series 63

Dallas, TX

Cetera

Mark Ellison is a CFP®-certified financial advisor with 19 years of industry experience, currently serving at Cetera since 2025. He previously worked at Avantax Advisory Services and its affiliated entities from 2013 to 2025. Ellison is a member of the board of directors for YMCA Camp Grady Spruce, where he volunteers in budgeting, marketing, and staff training. Cetera Investment Advisers LLC is an SEC-registered firm supporting a nationwide network of over 10,000 advisors, offering a range of portfolio management and financial planning services to individual, institutional, and retirement plan clients through multiple program structures and affiliated strategic partners.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Denissia G

Series 66

Dallas, TX

Cetera

Denissia Gordon is a financial advisor with Cetera, holding a Series 66 designation and 13 years of industry experience. She has worked with Avantax Advisory Services for 12 years prior to joining Cetera in 2024. Outside of her advisory role, she is employed as a fulfillment center warehouse associate. Cetera Investment Advisers LLC is an SEC-registered adviser that serves a broad client base including individuals, retirement plans, corporations, charities, and institutional accounts. The firm offers a multi-manager platform with various discretionary and non-discretionary portfolio management options and access to third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Eleanore S

Series 63, Series 66

Dallas, TX

Cetera

Eleanore Simone is a financial advisor with Cetera in Dallas, TX, holding Series 63 and Series 66 licenses and eight years of industry experience. Her career includes roles at Wells Fargo Securities, JPMorgan Securities, and Alix Partners. She is also active as an insurance agent, selling fixed insurance products. Cetera Investment Advisers LLC serves a diverse client base including individuals, employer-sponsored retirement plans, corporate, charitable, and institutional accounts. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Diarra W

CFP®, Series 63, Series 66

Dallas, TX

Cetera

Diarra Williams is a CFP® with 20 years of experience in the financial services industry. She is currently with Cetera and has previously worked at firms including Avantax and Texas Capital Bank. Williams manages Golden Gift Wealth Management LLC, where she provides financial advice, planning, and education, as well as developing marketing strategies and partnerships. Cetera Investment Advisers LLC serves a broad client base including individuals, employer-sponsored retirement plans, corporate, and charitable clients, offering a multi-manager platform that supports discretionary and non-discretionary portfolio management alongside a range of financial planning and consulting services.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Janet H

Series 63, Series 65, Series 66

Dallas, TX

Cetera

Janet Hokaj is a financial advisor with Cetera in Dallas, TX, holding Series 63, 65, and 66 designations and having 23 years of industry experience. She previously worked at LPL Financial for 11 years before joining Cetera in 2025. Outside of her advisor role, she is president of Luxardo Inc, a business entity created for tax purposes. Cetera Investment Advisers LLC is an SEC-registered firm that provides a multi-manager platform to a broad client base, including individuals, retirement plans, corporations, and institutional accounts. The firm offers various portfolio management and consulting services through a network of over 10,000 advisors and manages over $256 billion in assets.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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