Honesdale, PA 717 Main Street Office
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Cetera
Institution
Firm-wide stats for Cetera
About
Cetera Investment Advisers LLC is an SEC‑registered adviser that distributes its services through a large nationwide network of independent advisors and serves individuals (both non‑HNW and high‑net‑worth), employer‑sponsored retirement plans, corporate and charitable clients, and institutional accounts. Its offerings include discretionary and non‑discretionary portfolio management, financial planning and consulting, ERISA 3(21) and 3(38) retirement services, wrap and non‑wrap program platforms, and access to third‑party money managers.
The firm operates as a multi‑manager platform in which advisors may implement model portfolios provided by an affiliated manager (CIM), select unaffiliated third‑party managers, or construct bespoke strategies; program options range from automated InvestPath allocations to direct indexing, private client overlays, and unified managed accounts. Accounts are run under a mix of discretionary and non‑discretionary authorities and across multiple program structures and custodial relationships, with ongoing supervision and annual client reviews described in the ADV.
Notable features include scale — the ADV reports over $256 billion in assets under management, more than 10,000 advisors and roughly 800,000 clients — and a suite of affiliations (an affiliated trust company, affiliated model provider, strategic fund and ETP partner arrangements, and cash‑sweep programs) that shape product availability and revenue flows. The ADV also discloses recent regulatory settlements with the SEC (described in 2021, 2022 and 2024) and identifies an affiliation with a municipal advisor, both of which prospective clients should review alongside the brochure’s descriptions of revenue‑sharing, sweep arrangements and other program‑level conflicts of interest.
Based on Cetera
Expertise
Based on Cetera
Location
717 Main Street
Honesdale PA 18431
Advisors at this office
6
Advisors at this office
Cynthia G
Series 63, Series 66
Honesdale, PA
Cetera
Cynthia Galloway is a financial advisor with Cetera, holding Series 63 and Series 66 credentials and having 22 years of industry experience. Her career includes long-term roles at The Dime Bank and CETERA Advisor Networks LLC, with recent experience at LPL Financial and Wayne Bank. Cetera Investment Advisers LLC distributes its services through a nationwide network of independent advisors, serving individual, corporate, charitable, and institutional clients with a range of portfolio management and consulting services. The firm offers multiple investment program options and operates as a multi-manager platform with over $256 billion in assets under management.
William C
Series 63, Series 65
Honesdale, PA
Cetera
William Carmody is a financial advisor with Cetera in Honesdale, PA, holding Series 63 and Series 65 credentials and 27 years of industry experience. He has been with Cetera and its affiliated entities since 2013 and also serves as a trustee of an irrevocable life insurance trust for family members. Cetera Investment Advisers LLC is an SEC-registered firm serving a diverse client base including individuals, employer-sponsored retirement plans, corporate, charitable, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with access to affiliated and third-party managers, supporting both discretionary and non-discretionary account structures.
Joseph A
Series 66
Honesdale, PA
Cetera
Joseph Adams is a financial advisor with Cetera in Honesdale, PA, holding a Series 66 designation and 17 years of industry experience. His prior roles include positions at LPL Financial, the State of Pennsylvania, and local government entities. Cetera Investment Advisers LLC is an SEC-registered adviser with a nationwide network of over 10,000 independent advisors serving individual, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and financial planning services through various program structures and access to third-party money managers.
Gordon R
Series 66
Honesdale, PA
Cetera
Gordon Rhoads is a financial advisor with Cetera, holding a Series 66 designation and 14 years of industry experience. His prior roles include positions at LPL Financial, Edward Jones, and Securities America Inc. Rhoads also has experience with Wayne Bank alongside his advisory career. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base including individuals, retirement plans, corporate, charitable, and institutional accounts. The firm offers various portfolio management and financial planning services through a multi-manager platform that provides access to affiliated and unaffiliated managers across multiple program structures.
Collin E
Series 66
Honesdale, PA
Cetera
Collin Ennis is a financial advisor at Cetera with a Series 66 designation and no prior industry experience. He has worked at Cetera and Wayne Bank since 2024 and was employed at Honesdale Golf Club from 2014 to 2022. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with discretionary and non-discretionary options.
Serena D
Series 66
Honesdale, PA
Cetera
Serena Durdach is a financial advisor with Cetera holding a Series 66 credential and one year of industry experience. Her prior work includes roles at Keller Williams Real Estate and the floral business Gorgeous Floral. Cetera Investment Advisers LLC is an SEC-registered firm serving a wide range of clients, including individual investors, retirement plans, corporate and charitable entities, and institutional accounts. The firm offers various portfolio management and financial planning services through a large network of independent advisors and supports multiple program structures and investment strategies.
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