Huntsville, TX Office
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Cetera
Institution
Firm-wide stats for Cetera
About
Cetera Investment Advisers LLC is an SEC‑registered adviser that distributes its services through a large nationwide network of independent advisors and serves individuals (both non‑HNW and high‑net‑worth), employer‑sponsored retirement plans, corporate and charitable clients, and institutional accounts. Its offerings include discretionary and non‑discretionary portfolio management, financial planning and consulting, ERISA 3(21) and 3(38) retirement services, wrap and non‑wrap program platforms, and access to third‑party money managers.
The firm operates as a multi‑manager platform in which advisors may implement model portfolios provided by an affiliated manager (CIM), select unaffiliated third‑party managers, or construct bespoke strategies; program options range from automated InvestPath allocations to direct indexing, private client overlays, and unified managed accounts. Accounts are run under a mix of discretionary and non‑discretionary authorities and across multiple program structures and custodial relationships, with ongoing supervision and annual client reviews described in the ADV.
Notable features include scale — the ADV reports over $256 billion in assets under management, more than 10,000 advisors and roughly 800,000 clients — and a suite of affiliations (an affiliated trust company, affiliated model provider, strategic fund and ETP partner arrangements, and cash‑sweep programs) that shape product availability and revenue flows. The ADV also discloses recent regulatory settlements with the SEC (described in 2021, 2022 and 2024) and identifies an affiliation with a municipal advisor, both of which prospective clients should review alongside the brochure’s descriptions of revenue‑sharing, sweep arrangements and other program‑level conflicts of interest.
Based on Cetera
Expertise
Based on Cetera
Location
Huntsville TX
Advisors at this office
3
Advisors at this office
Michael F
Series 63, Series 65
Huntsville, TX
Cetera
Michael Franklin is a financial advisor with Cetera who holds Series 63 and Series 65 licenses and has 31 years of industry experience. He previously worked at Concourse Financial Group Securities Inc for 29 years and has operated Franklin Wealth Management since 1995, providing insurance products and services as an owner and agent. Cetera Investment Advisers LLC is a nationwide SEC-registered firm serving individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with extensive program options and over $256 billion in assets under management.
William P
Series 63, Series 66
Huntsville, TX
Cetera
William Pilkington is a financial advisor with Cetera possessing 29 years of industry experience. He holds Series 63 and Series 66 designations and has worked at multiple Cetera entities since 2025. Outside of his advisory work, Pilkington owns a CPA firm focused on tax preparation, serves on the board of the Houston Intercontinental Chamber of Commerce, volunteers as a firefighter for the Ponderosa Volunteer Fire Department, and participates on the community advisory board for Truist Bank. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate, charitable, and institutional clients through a nationwide network of independent advisors. The firm offers portfolio management, financial planning, ERISA retirement services, and access to third-party managers under a multi-manager platform, managing over $256 billion in assets across more than 10,000 advisors.
Michael J
Series 66
Huntsville, TX
Cetera
Michael Jost is a financial professional with 14 years of industry experience, currently affiliated with Cetera. He holds the Series 66 designation and has worked at firms including North Star Resource Group and Securian Financial Services. Jost serves as a board member of Stop Alzheimer's Now. Cetera Investment Advisers LLC distributes services through a nationwide network of independent advisors, serving individual, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and retirement services through a multi-manager platform with discretionary and non-discretionary options.
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