Merrick, NY 1840 Merrick Ave Office

Team
Updated today
Cetera logo

Cetera

Institution

Firm-wide stats for Cetera

Total advisors

10,190

Across 5,088 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Cetera Investment Advisers LLC is an SEC‑registered adviser that distributes its services through a large nationwide network of independent advisors and serves individuals (both non‑HNW and high‑net‑worth), employer‑sponsored retirement plans, corporate and charitable clients, and institutional accounts. Its offerings include discretionary and non‑discretionary portfolio management, financial planning and consulting, ERISA 3(21) and 3(38) retirement services, wrap and non‑wrap program platforms, and access to third‑party money managers.

The firm operates as a multi‑manager platform in which advisors may implement model portfolios provided by an affiliated manager (CIM), select unaffiliated third‑party managers, or construct bespoke strategies; program options range from automated InvestPath allocations to direct indexing, private client overlays, and unified managed accounts. Accounts are run under a mix of discretionary and non‑discretionary authorities and across multiple program structures and custodial relationships, with ongoing supervision and annual client reviews described in the ADV.

Notable features include scale — the ADV reports over $256 billion in assets under management, more than 10,000 advisors and roughly 800,000 clients — and a suite of affiliations (an affiliated trust company, affiliated model provider, strategic fund and ETP partner arrangements, and cash‑sweep programs) that shape product availability and revenue flows. The ADV also discloses recent regulatory settlements with the SEC (described in 2021, 2022 and 2024) and identifies an affiliation with a municipal advisor, both of which prospective clients should review alongside the brochure’s descriptions of revenue‑sharing, sweep arrangements and other program‑level conflicts of interest.

Based on Cetera

Expertise

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Based on Cetera

Occupation focus

Founder/Business Owner Executive

Based on Cetera

Location

1840 Merrick Ave

Merrick NY 11566

Advisors at this office

6

Advisors at this office

user avatar

Eric M

Series 63, Series 65

Merrick, NY

Cetera

Eric Moore is a financial advisor with Cetera who holds the Series 63 and Series 65 licenses and has 29 years of industry experience. His prior work includes roles at Kestra Advisory, LPL Financial, and Citicorp Investment Services. Outside of his advisory duties, he owns a real estate property used for his office. Cetera Investment Advisers LLC is an SEC-registered firm that supports a nationwide network of independent advisors serving individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform featuring discretionary and non-discretionary portfolio management, financial planning, and access to various third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Thomas R

Series 63, Series 65

Merrick, NY

Cetera

Thomas Reagan is a financial professional with 36 years of industry experience, currently affiliated with Cetera. He holds Series 63 and Series 65 designations and has worked previously at Kestra Advisory and Kestra Investment Services. In addition to his advisory role, Reagan is an insurance agent selling fixed insurance products and leads Merrick Planning Group, where he focuses on educating and guiding families in financial planning. Cetera Investment Advisers LLC is a nationwide SEC-registered adviser serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a multi-manager platform that allows advisors to implement various portfolio management strategies across multiple program structures and custodial relationships.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Eric H

Series 63, Series 66

Merrick, NY

Cetera

Eric Harley is a financial professional with 28 years of industry experience, currently affiliated with Cetera. He holds Series 63 and Series 66 credentials and has worked with firms including JP Morgan Securities and Kestra Advisory Services. Harley is vice president of Merrick Cares For Blue, a nonprofit supporting families of first responders, and serves as a board member for the Association of African American Financial Advisors. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base including individuals, employer-sponsored retirement plans, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with discretionary and non-discretionary options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Michael B

Series 66

Merrick, NY

Cetera

Michael Blake Sr. is a financial advisor with Cetera who holds a Series 66 designation and has 13 years of industry experience. His prior roles include positions at LPL Financial and Kestra Advisory Services. He serves as president of Merrick Cares for Blue, a nonprofit supporting law enforcement officers and their communities. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with a range of portfolio management and financial planning services, supporting more than 10,000 advisors and overseeing over $256 billion in assets.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Michael S

Series 66

Merrick, NY

Cetera

Michael Scordo is a financial advisor with Cetera, holding a Series 66 designation and beginning his advisory career in 2025. He previously worked at Northwestern Mutual and has experience in public service roles including the United States Marshals Service and the Pensacola Police Department. Outside of finance, he has been involved with Long Island Baseball. Cetera Investment Advisers LLC is an SEC-registered adviser serving a broad client base including individuals, retirement plans, corporate and charitable entities, and institutional accounts. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers, supported by a large nationwide network of over 10,000 advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Allison H

Series 63, Series 65

Merrick, NY

Cetera

Allison Hudson is a financial advisor with Cetera, holding Series 63 and Series 65 licenses and bringing 22 years of industry experience. She has worked at firms including Kestra Advisory and LPL Financial and operates her own financial services and planning businesses. Outside of advisory roles, she serves as treasurer for Merrick Cares, a 501(c)(3) organization supporting law enforcement officers and their communities, and is president of NY Safety Driving, which provides defensive driving classes. Cetera Investment Advisers LLC is an SEC-registered firm that supports a nationwide network of independent advisors serving individual, retirement plan, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and financial planning services through diverse program platforms and third-party managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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