Newark, DE Prides Crossing Office

Team
Updated today
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Cetera

Institution

Firm-wide stats for Cetera

Total advisors

10,177

Across 5,101 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Cetera Investment Advisers LLC is an SEC‑registered adviser that distributes its services through a large nationwide network of independent advisors and serves individuals (both non‑HNW and high‑net‑worth), employer‑sponsored retirement plans, corporate and charitable clients, and institutional accounts. Its offerings include discretionary and non‑discretionary portfolio management, financial planning and consulting, ERISA 3(21) and 3(38) retirement services, wrap and non‑wrap program platforms, and access to third‑party money managers.

The firm operates as a multi‑manager platform in which advisors may implement model portfolios provided by an affiliated manager (CIM), select unaffiliated third‑party managers, or construct bespoke strategies; program options range from automated InvestPath allocations to direct indexing, private client overlays, and unified managed accounts. Accounts are run under a mix of discretionary and non‑discretionary authorities and across multiple program structures and custodial relationships, with ongoing supervision and annual client reviews described in the ADV.

Notable features include scale — the ADV reports over $256 billion in assets under management, more than 10,000 advisors and roughly 800,000 clients — and a suite of affiliations (an affiliated trust company, affiliated model provider, strategic fund and ETP partner arrangements, and cash‑sweep programs) that shape product availability and revenue flows. The ADV also discloses recent regulatory settlements with the SEC (described in 2021, 2022 and 2024) and identifies an affiliation with a municipal advisor, both of which prospective clients should review alongside the brochure’s descriptions of revenue‑sharing, sweep arrangements and other program‑level conflicts of interest.

Based on Cetera

Expertise

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Based on Cetera

Occupation focus

Founder/Business Owner Executive

Based on Cetera

Location

900 Prides Crossing

Newark DE 19713

Advisors at this office

42

Advisors at this office

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Seth W

Series 66

Newark, DE

Cetera

Seth Wohner is a financial professional at Cetera with one year of industry experience. He holds a Series 66 designation and previously worked at Nucar and Corporation Service Company. Seth is also involved with Diamond State Financial Group, providing insurance, securities, and advisory services. Cetera Investment Advisers LLC serves individual and institutional clients through a nationwide network of independent advisors. The firm offers a multi-manager platform with a range of discretionary and non-discretionary investment programs, including access to third-party money managers and model portfolios.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Zachary S

Series 66

Newark, DE

Cetera

Zachary Simendinger is a financial advisor with Cetera, holding a Series 66 designation and one year of industry experience. He has worked at several firms including SIMM Associates and Diamond State Financial Group, where he also serves as a financial professional. Cetera Investment Advisers LLC is an SEC-registered firm that serves individual, corporate, charitable, and institutional clients nationwide, offering a multi-manager platform with a range of portfolio management and retirement services.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Preston K

Series 66

Newark, DE

Cetera

Preston Knotts is a financial professional with two years of industry experience, currently with Cetera. He holds a Series 66 designation and has prior experience at WSFS Bank and in hospitality roles. Knotts is also engaged as a financial professional with Diamond State Financial Group, providing securities and advisory services. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager investment platform with discretionary and non-discretionary management options, integrating model portfolios, third-party managers, and customized strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Hardik S

Series 63, Series 65

Newark, DE

Cetera

Hardik Shah is a financial professional with 23 years of industry experience. He currently works at Cetera and holds Series 63 and Series 65 licenses. Prior to joining Cetera in 2023, he spent two decades with Minnesota Life and Securian Financial Services. Shah is also an author. Cetera Investment Advisers LLC operates a large nationwide network of independent advisors, serving individual, retirement plan, corporate, charitable, and institutional clients. The firm offers various portfolio management and financial planning services through multiple program structures and managerial options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Charles W

Series 66

Newark, DE

Cetera

Charles White is a financial professional at Cetera with one year of industry experience. He holds a Series 66 designation and has been associated with Cetera and related entities since 2024. Outside of advising, he has managed a field lining and painting services business for eight years. Cetera Investment Advisers LLC is an SEC-registered firm serving individual, corporate, charitable, and institutional clients through a nationwide network of over 10,000 advisors. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers across various program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Joseph I

Series 66

Newark, DE

Cetera

Joseph Iudica is a financial advisor at Cetera with 11 years of industry experience. He holds a Series 66 designation and has previously worked at LPL Financial and M&T Securities. Outside of his advisory role, he coaches youth in a Catholic ministry organization in Wilmington, DE. Cetera Investment Advisers LLC serves a wide range of clients including individuals, retirement plans, and institutional accounts. The firm offers a multi-manager platform with various portfolio management options and financial planning services across multiple program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Peter B

ChFC®, Series 63, Series 66

Newark, DE

Cetera

Peter Bradshaw Jr. is a financial professional at Cetera with 17 years of industry experience. He holds the ChFC® designation as well as Series 63 and Series 66 licenses. Prior to joining Cetera, Bradshaw worked at Diamond State Financial Group and Securian Financial Services. He serves on the advisory board of Delaware Greenways, focusing on fundraising activities. Cetera Investment Advisers LLC is an SEC-registered firm that provides portfolio management, financial planning, and retirement services to individual, corporate, charitable, and institutional clients through a nationwide network of independent advisors. The firm offers a multi-manager platform with access to affiliated and third-party managers, supporting a range of investment strategies and program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Max C

Series 66

Newark, DE

Cetera

Max Coughenour is a financial advisor with Cetera, holding a Series 66 designation and beginning his career in 2026. His professional background includes roles at Diamond State Financial Group and Cetera Wealth Services, along with earlier experience in hospitality and education sectors. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, corporate, charitable, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a multi-manager platform, providing access to both affiliated and unaffiliated investment managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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James B

Series 66

Newark, DE

Cetera

James Baker Jr. is a financial professional with Cetera who holds a Series 66 credential and has 10 years of industry experience. He has worked at Cetera and its affiliates since 2023 and has been associated with Diamond State Financial Group and Securian Financial Services Inc. since 2016. Outside of his advisory role, he is also active as an insurance agent and broker. Cetera Investment Advisers LLC is an SEC-registered firm serving individual, retirement, corporate, charitable, and institutional clients through a nationwide network of independent advisors. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to various program structures and third-party managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Joshua S

Series 66

Newark, DE

Cetera

Joshua Shaver is a financial professional at Cetera with 19 years of industry experience. He holds a Series 66 designation and has worked at Diamond State Financial Group since 2007, as well as at Securian Financial Services and Minnesota Life Insurance from 2007 to 2023. Shaver serves as vice president of DSFG CARES, a charitable board focused on local giving initiatives. Cetera Investment Advisers LLC is an SEC-registered firm that provides a broad range of advisory services to individuals, retirement plans, corporate and charitable clients, and institutions. The firm operates a multi-manager platform offering portfolio management, financial planning, and access to various third-party managers across discretionary and non-discretionary programs.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Evan S

Series 66

Newark, DE

Cetera

Evan Sparks is a financial advisor at Cetera with a Series 66 designation and less than one year of industry experience. His background includes roles at Cetera Wealth Services, LLC, and prior experience at the University of Delaware. He is also involved with Little Landmines, a venture active since 2020. Cetera Investment Advisers LLC is an SEC-registered adviser serving individuals, retirement plans, corporate, charitable, and institutional clients through a nationwide network of independent advisors. The firm offers a multi-manager platform with a range of investment program options and manages over $256 billion in assets.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Tyler M

Series 66

Newark, DE

Cetera

Tyler Malek is a financial professional with 13 years of industry experience, currently affiliated with Cetera. He holds a Series 66 designation and has worked with Diamond State Financial Group since 2013, in addition to roles at Minnesota Life and Securian Financial Services. Outside of advisory work, he is a partner in a rental property business. Cetera Investment Advisers LLC is an SEC-registered firm serving a diverse client base, including individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a multi-manager investment platform with a range of portfolio management and consulting services, supporting over 10,000 advisors and managing assets in excess of $256 billion.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Timothy F

Series 66

Newark, DE

Cetera

Timothy Fox is a financial advisor at Cetera with a Series 66 designation and one year of industry experience. Prior to joining Cetera in 2026, he worked at PayPal for two years and spent over a decade with the Delaware Claims Processing Facility. Cetera Investment Advisers LLC serves a broad client base including individual investors, employer-sponsored retirement plans, and institutional accounts. The firm offers a range of portfolio management, financial planning, and retirement services through a multi-manager platform that includes both affiliated and third-party investment options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Charles S

CFP®, ChFC®, Series 63, Series 65

Newark, DE

Cetera

Charles Stalter is a financial advisor at Cetera with 22 years of industry experience. He holds the CFP® and ChFC® designations and has previously worked at Diamond State Financial Group and Securian Financial Services. Outside of his advisory role, he serves as the leadership chair for the Leukemia & Lymphoma Society of Delaware and is a board member of the nonprofit DSFG Cares. Cetera Investment Advisers LLC is a large nationwide registered adviser serving individuals, retirement plans, corporate, charitable, and institutional clients through a multi-manager platform offering discretionary and non-discretionary portfolio management and financial planning services.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Brandon M

Series 66

Newark, DE

Cetera

Brandon Miller is a financial professional with Cetera and holds a Series 66 designation, with three years of industry experience. He has worked with Cetera, Cetera Wealth Services, LLC, and Diamond State Financial Group since 2023, and previously was employed at Securian Financial Service and Minnesota Life Insurance Company in 2023. Outside of his advisory role, he has been involved with Dutch-Way Farm Market since 2005. Cetera Investment Advisers LLC is an SEC-registered firm that serves a diverse client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and retirement services through a multi-manager platform with access to various investment strategies and program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
View complete list of advisors at this office
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