Pasadena, CA N Los Robles Ave Office

Team
Updated today
Cetera logo

Cetera

Institution

Firm-wide stats for Cetera

Total advisors

10,177

Across 5,101 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Cetera Investment Advisers LLC is an SEC‑registered adviser that distributes its services through a large nationwide network of independent advisors and serves individuals (both non‑HNW and high‑net‑worth), employer‑sponsored retirement plans, corporate and charitable clients, and institutional accounts. Its offerings include discretionary and non‑discretionary portfolio management, financial planning and consulting, ERISA 3(21) and 3(38) retirement services, wrap and non‑wrap program platforms, and access to third‑party money managers.

The firm operates as a multi‑manager platform in which advisors may implement model portfolios provided by an affiliated manager (CIM), select unaffiliated third‑party managers, or construct bespoke strategies; program options range from automated InvestPath allocations to direct indexing, private client overlays, and unified managed accounts. Accounts are run under a mix of discretionary and non‑discretionary authorities and across multiple program structures and custodial relationships, with ongoing supervision and annual client reviews described in the ADV.

Notable features include scale — the ADV reports over $256 billion in assets under management, more than 10,000 advisors and roughly 800,000 clients — and a suite of affiliations (an affiliated trust company, affiliated model provider, strategic fund and ETP partner arrangements, and cash‑sweep programs) that shape product availability and revenue flows. The ADV also discloses recent regulatory settlements with the SEC (described in 2021, 2022 and 2024) and identifies an affiliation with a municipal advisor, both of which prospective clients should review alongside the brochure’s descriptions of revenue‑sharing, sweep arrangements and other program‑level conflicts of interest.

Based on Cetera

Expertise

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Based on Cetera

Occupation focus

Founder/Business Owner Executive

Based on Cetera

Location

135 N Los Robles Ave

Pasadena CA 91101

Advisors at this office

17

Advisors at this office

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Nicole S

Series 63, Series 66

Pasadena, CA

Cetera

Nicole Shao is a financial advisor with Cetera who holds Series 63 and Series 66 designations and has 11 years of industry experience. Her prior positions include roles at JP Morgan Chase Bank and City National Securities. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, corporate and charitable clients, as well as institutional accounts. The firm offers a range of portfolio management and financial planning services through a multi-manager platform featuring both affiliated and third-party strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Ting W

Series 63, Series 66

Pasadena, CA

Cetera

Ting Wang is a financial advisor with Cetera, holding Series 63 and Series 66 credentials and bringing 20 years of industry experience. Wang’s prior roles include positions at East West Bank and HSBC Bank USA, as well as HSBC Securities USA. Cetera Investment Advisers LLC is an SEC-registered firm that serves a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with access to affiliated and third-party managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Lilly T

Series 63, Series 66

Pasadena, CA

Cetera

Lilly Tung is a financial advisor with Cetera in Pasadena, CA, holding Series 63 and Series 66 licenses and bringing 23 years of industry experience. Her prior roles include five years with HSBC Securities USA and HSBC Bank USA National Association, along with multiple tenures at Cetera and East West Bank. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals across wealth levels, retirement plans, corporate and charitable clients, and institutions. The firm offers a range of portfolio management and financial planning services through a large network of independent advisors and a multi-manager platform with diverse program options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Brian Z

Series 63, Series 65

Pasadena, CA

Cetera

Brian Zhu is a financial advisor with Cetera in Pasadena, CA, holding Series 63 and Series 65 licenses and three years of industry experience. His work history includes roles at Cetera Investment Services LLC, East West Bank, Bank of the West, China Southern Airline, and UCLA. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts through a nationwide network of over 10,000 advisors. The firm offers a multi-manager platform with diverse portfolio management options and access to third-party money managers, managing over $256 billion in assets.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Chun G

Series 66

Pasadena, CA

Cetera

Chun Gu is a financial advisor with Cetera in Pasadena, CA, holding a Series 66 designation and seven years of industry experience. Prior to joining Cetera, Chun worked at East West Bank and Bank of America, including a tenure at Merrill Lynch. Outside of financial advising, Chun operates an e-commerce business selling crafts and accessories on platforms such as Amazon, TikTok, and eBay. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, and institutional accounts, offering a range of portfolio management and financial planning services through a large nationwide network of independent advisors. The firm operates a multi-manager platform with diverse program options and affiliations supporting product availability and client solutions.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Kingsley W

Series 66

Pasadena, CA

Cetera

Kingsley Wong is a financial advisor at Cetera with 11 years of industry experience and holds a Series 66 designation. His background includes roles at JP Morgan Chase, Northwestern Mutual Investment Services LLC, and Purshe Kaplan Sterling Investments. Outside of advising, he volunteers as a sound and lighting engineer at his church. Cetera Investment Advisers LLC serves a broad range of clients, including individuals, retirement plans, corporate and charitable organizations, and institutional accounts. The firm offers various portfolio management and consulting services through a multi-manager platform with discretionary and non-discretionary program options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Oliver T

Series 63, Series 65

Pasadena, CA

Cetera

Oliver Tao is a financial advisor with Cetera in Pasadena, CA, holding Series 63 and Series 65 licenses and 24 years of industry experience. He has been with Cetera and its affiliated entities since 2011, with previous roles at East West Bank, Chase Investment Services, and Wamu Investments. Outside of his advisory work, he volunteers as a Little League baseball coach. Cetera Investment Advisers LLC is a large SEC-registered firm that provides portfolio management, financial planning, and retirement services to individual, corporate, charitable, and institutional clients. The firm operates a multi-manager platform allowing advisors to utilize affiliated and third-party model portfolios, offering a range of program structures and investment options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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William T

Series 63, Series 65

Pasadena, CA

Cetera

William Tung is a financial advisor at Cetera with 34 years of industry experience. He holds Series 63 and Series 65 registrations and has worked at Cetera since 2018. Prior to that, he was employed by U.S. Bancorp Investments and U.S. Bank. Tung also serves as a program manager for East West Investment Services. Cetera Investment Advisers LLC is an SEC-registered adviser that provides services through a nationwide network of independent advisors, serving individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with a range of discretionary and non-discretionary portfolio management options and oversees over $256 billion in assets under management.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Tina H

Series 63, Series 66

Pasadena, CA

Cetera

Tina Hwang is a financial advisor with Cetera, holding Series 63 and Series 66 designations and 13 years of industry experience. She has worked at Cetera since 2016 and also has experience at East West Bank, where she serves as a manager and leader to branches. Outside of her advisory role, she is involved in several community organizations, including serving on the finance committee of the East Los Angeles College Foundation, the oversight board for the City of Arcadia, the LA Chinese-American Sheriff's Advisory Council, and the board of directors for the West San Gabriel Valley Boys and Girls Club. Cetera Investment Advisers LLC is an SEC-registered firm that serves a wide range of clients, including individuals, retirement plans, corporate, charitable, and institutional accounts. The firm offers a multi-manager platform with various portfolio management and financial planning options, managing over $256 billion in assets through a network of more than 10,000 advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Eric M

CFP®, Series 66

Pasadena, CA

Cetera

Eric Ma is a CFP® with 20 years of industry experience, currently affiliated with Cetera in Pasadena, CA. His prior work includes roles at East West Bank, U.S. Bancorp Investments, HSBC Securities, and Wells Fargo. Cetera Investment Advisers LLC is an SEC-registered firm that serves a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and consulting services through a large nationwide network of independent advisors and utilizes a multi-manager platform with varied investment program options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Jia N

Series 63, Series 66

Pasadena, CA

Cetera

Jia Ni is a financial advisor at Cetera with seven years of industry experience. She holds Series 63 and Series 66 licenses and has worked at firms including Citigroup, HSBC Securities USA, and Bank of America. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate, charitable, and institutional clients through a nationwide network of independent advisors. The firm offers a range of portfolio management and financial planning services, utilizing a multi-manager platform with access to affiliated and third-party managers across various program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Leilei C

Series 66

Pasadena, CA

Cetera

Leilei Chen is a financial advisor with Cetera, holding a Series 66 credential and 11 years of industry experience. Prior to joining Cetera, Chen held positions at East West Bank, Morgan Stanley, JP Morgan, Merrill, and Bank of America. Chen also works as a relationship banker for East West Bank. Cetera Investment Advisers LLC distributes its services through a large nationwide network of independent advisors, serving individual, retirement plan, corporate, charitable, and institutional clients. The firm offers a multi-manager platform with a range of investment program options, including discretionary and non-discretionary portfolio management.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Peter T

Series 63, Series 66

Pasadena, CA

Cetera

Peter Tsu is a financial advisor with Cetera in Pasadena, CA, holding Series 63 and Series 66 designations and three years of industry experience. His prior roles include positions at East West Bank and Discover Capital. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers, supporting over 10,000 advisors and 800,000 clients nationwide.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Steve L

Series 66

Pasadena, CA

Cetera

Steve Lee is a financial advisor with Cetera based in Pasadena, CA, holding a Series 66 designation and 17 years of industry experience. His prior roles include positions at East West Bank, Citigroup, JP Morgan Chase Bank, U.S. Bancorp Investments, and Bank of the West. Cetera Investment Advisers LLC serves a broad client base including individuals, employer-sponsored retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with various portfolio management solutions, including discretionary and non-discretionary strategies, model portfolios, and access to third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Dan L

Series 63, Series 66

Pasadena, CA

Cetera

Dan Liu is a financial advisor at Cetera with eight years of industry experience. He holds Series 63 and Series 66 designations and has worked previously at HSBC Securities USA and HSBC China. Liu is based in Pasadena, CA. Cetera Investment Advisers LLC is an SEC-registered firm that serves a broad client base, including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers both discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers through a multi-manager platform.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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