San Antonio, TX 8000 Ih 10 W Suite 1016 Office
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Cetera
Institution
Firm-wide stats for Cetera
About
Cetera Investment Advisers LLC is an SEC‑registered adviser that distributes its services through a large nationwide network of independent advisors and serves individuals (both non‑HNW and high‑net‑worth), employer‑sponsored retirement plans, corporate and charitable clients, and institutional accounts. Its offerings include discretionary and non‑discretionary portfolio management, financial planning and consulting, ERISA 3(21) and 3(38) retirement services, wrap and non‑wrap program platforms, and access to third‑party money managers.
The firm operates as a multi‑manager platform in which advisors may implement model portfolios provided by an affiliated manager (CIM), select unaffiliated third‑party managers, or construct bespoke strategies; program options range from automated InvestPath allocations to direct indexing, private client overlays, and unified managed accounts. Accounts are run under a mix of discretionary and non‑discretionary authorities and across multiple program structures and custodial relationships, with ongoing supervision and annual client reviews described in the ADV.
Notable features include scale — the ADV reports over $256 billion in assets under management, more than 10,000 advisors and roughly 800,000 clients — and a suite of affiliations (an affiliated trust company, affiliated model provider, strategic fund and ETP partner arrangements, and cash‑sweep programs) that shape product availability and revenue flows. The ADV also discloses recent regulatory settlements with the SEC (described in 2021, 2022 and 2024) and identifies an affiliation with a municipal advisor, both of which prospective clients should review alongside the brochure’s descriptions of revenue‑sharing, sweep arrangements and other program‑level conflicts of interest.
Based on Cetera
Expertise
Based on Cetera
Location
8000 Ih 10 W, Suite 1016
San Antonio TX 78230
Advisors at this office
2
Advisors at this office
Robert B
ChFC®, Series 63, Series 65
San Antonio, TX
Cetera
Robert Baugh is a financial advisor at Cetera with 31 years of industry experience. He holds the ChFC® designation along with Series 63 and Series 65 licenses. Prior to joining Cetera, he worked at Securian Financial Services, Inc. and Minnesota Life for 28 years, and was associated with Planto Roe & Associates for 24 years. Outside of his advisory role, he serves on the advisory board of Oak Hills Country Club in San Antonio, where he participates in discussions related to the club’s financial policies. Cetera Investment Advisers LLC is an SEC-registered adviser that serves individuals, retirement plans, corporate and charitable clients, and institutional accounts through a large network of independent advisors. The firm offers a range of portfolio management and consulting services and operates a multi-manager platform that allows advisors to implement model portfolios, third-party managers, or bespoke strategies across various program structures.
Nicholas M
Series 66
San Antonio, TX
Cetera
Nicholas Morey IV is a financial advisor with Cetera, holding a Series 66 license and bringing eight years of industry experience. He has worked at Cetera since 2023 and previously spent six years with Securian Financial Services and Minnesota Life Insurance Company. Outside of his advisory role, Morey is the owner of Nick's Fitness, where he provides personal training and nutritional guidance, and he serves on the board of the Liberty Jump Team, Inc. Cetera Investment Advisers LLC is an SEC-registered firm supporting a large network of independent advisors across the U.S., offering portfolio management, financial planning, and retirement services to individual, corporate, charitable, and institutional clients. The firm operates a multi-manager platform that provides access to affiliated and third-party money managers, with discretionary and non-discretionary account management under various program structures.
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