San Diego, CA West Broadway Office

Team
Updated today
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Cetera

Institution

Firm-wide stats for Cetera

Total advisors

10,176

Across 5,084 offices

Clients per advisor

79 Typical

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Cetera Investment Advisers LLC is an SEC‑registered adviser that distributes its services through a large nationwide network of independent advisors and serves individuals (both non‑HNW and high‑net‑worth), employer‑sponsored retirement plans, corporate and charitable clients, and institutional accounts. Its offerings include discretionary and non‑discretionary portfolio management, financial planning and consulting, ERISA 3(21) and 3(38) retirement services, wrap and non‑wrap program platforms, and access to third‑party money managers.

The firm operates as a multi‑manager platform in which advisors may implement model portfolios provided by an affiliated manager (CIM), select unaffiliated third‑party managers, or construct bespoke strategies; program options range from automated InvestPath allocations to direct indexing, private client overlays, and unified managed accounts. Accounts are run under a mix of discretionary and non‑discretionary authorities and across multiple program structures and custodial relationships, with ongoing supervision and annual client reviews described in the ADV.

Notable features include scale — the ADV reports over $256 billion in assets under management, more than 10,000 advisors and roughly 800,000 clients — and a suite of affiliations (an affiliated trust company, affiliated model provider, strategic fund and ETP partner arrangements, and cash‑sweep programs) that shape product availability and revenue flows. The ADV also discloses recent regulatory settlements with the SEC (described in 2021, 2022 and 2024) and identifies an affiliation with a municipal advisor, both of which prospective clients should review alongside the brochure’s descriptions of revenue‑sharing, sweep arrangements and other program‑level conflicts of interest.

Based on Cetera

Expertise

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Based on Cetera

Occupation focus

Founder/Business Owner Executive

Based on Cetera

Location

655 West Broadway, Suite 1050

San Diego CA 92101

Advisors at this office

45

Advisors at this office

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Torrance C

Series 63, Series 65

San Diego, CA

Cetera

Torrance Chaplin is a financial advisor with Cetera, holding Series 63 and Series 65 credentials and 19 years of industry experience. He previously worked for Primerica Advisors and Primerica Financial Services for over 20 years. Outside of his advisory role, he is involved in the sale of loan products and home-related services through affiliated companies. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, and institutional accounts through a nationwide network of independent advisors. The firm offers a range of portfolio management and financial planning services, utilizing a multi-manager platform that includes affiliated and third-party model portfolios.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Louie D

Series 63, Series 65

San Diego, CA

Cetera

Louie Dolor Jr. is a financial advisor at Cetera with Series 63 and Series 65 credentials. He has one year of industry experience and previously served in the US Navy for seven years. He has also worked with several Cetera entities and attended both UCLA Extension and San Diego State University. Cetera Investment Advisers LLC is an SEC-registered adviser serving individuals, retirement plans, corporate, charitable, and institutional clients through a nationwide network of independent advisors. The firm offers a range of portfolio management and financial planning services and operates a multi-manager platform with diverse program options and custodial relationships.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Kenneth G

Series 66

San Diego, CA

Cetera

Kenneth Greenlee is a financial advisor with Cetera in San Diego, CA, holding a Series 66 designation and 13 years of industry experience. He has worked at multiple Cetera entities since 2017 and was previously with First Allied Securities. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a variety of portfolio management and financial planning services through a large network of independent advisors and utilizes a multi-manager platform with diverse program options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Christopher R

Series 63, Series 66

San Diego, CA

Cetera

Christopher Rhanor is a financial advisor with Cetera in San Diego, CA, holding Series 63 and Series 66 credentials and bringing 21 years of industry experience. His career includes roles at multiple Cetera entities and First Allied, spanning over a decade. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base, including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with discretionary and non-discretionary options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Faustina K

Series 63, Series 66

San Diego, CA

Cetera

Faustina Kerr is a financial advisor with Cetera holding Series 63 and Series 66 licenses and 15 years of industry experience. She has worked with several firms, including First Allied Advisory Services and multiple Cetera entities. Outside of her advisory role, she serves on the board of directors for North Park Little League and is an inspirational author, coach, and mentor through her business, Guided Connections. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base that includes individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a variety of investment and consulting services through a multi-manager platform that includes discretionary and non-discretionary portfolio management options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Brendan D

Series 66

San Diego, CA

Cetera

Brendan Davis is a financial advisor with Cetera in San Diego, CA, holding a Series 66 credential and 13 years of industry experience. He has worked at several firms, including Merrill, Edward Jones, and Nationwide Investment Services Corporation. Outside of advising, he serves as a notary for client documents. Cetera Investment Advisers LLC is an SEC-registered firm that supports a large network of independent advisors serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of investment management and financial planning services, utilizing a multi-manager platform with discretionary and non-discretionary program options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Reynaldo P

Series 66

San Diego, CA

Cetera

Reynaldo Pajarillo is a financial advisor with Cetera, holding a Series 66 designation and 28 years of industry experience. His prior roles include positions at TD Ameritrade, Thrivent Advisor Network, and Apex Fintech Solutions. He currently serves as an advisor at multiple Cetera entities. Cetera Investment Advisers LLC is an SEC-registered firm that supports a nationwide network of independent advisors, serving a diverse client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management, financial planning, and consulting services through multiple program structures and manager options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Jonathan A

Series 63, Series 65

San Diego, CA

Cetera

Jonathan Anderson is a financial advisor at Cetera with 18 years of industry experience. He holds Series 63 and Series 65 credentials and has worked with multiple firms, including Girard Securities and Summit Brokerage Services. He serves as treasurer of the nonprofit Legatus. Cetera Investment Advisers LLC is an SEC-registered firm serving a diverse client base, including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers various portfolio management and financial planning services through a multi-manager platform that combines affiliated and third-party investment strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Camilla K

Series 66

San Diego, CA

Cetera

Camilla Kaae is a financial advisor at Cetera with two years of industry experience. She holds the Series 66 designation and has previously worked at Fisher Investments UK, Fisher Investments, and CIM Group. Cetera Investment Advisers LLC serves a wide range of clients including individuals, retirement plans, corporate, charitable, and institutional accounts. The firm offers various portfolio management and financial planning services through a nationwide network of independent advisors and provides access to multiple investment platforms and third-party managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Keith D

Series 63, Series 66

San Diego, CA

Cetera

Keith Dilloway is a financial advisor with Cetera in San Diego, CA, holding Series 63 and Series 66 licenses and 23 years of industry experience. His prior roles include positions at Morgan Stanley and Commonwealth Financial Network. Cetera Investment Advisers LLC serves a wide range of clients, including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a variety of portfolio management and financial planning services through a multi-manager platform with over 10,000 advisors and more than $256 billion in assets under management.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Guillermo E

Series 63, Series 65

San Diego, CA

Cetera

Guillermo Espinoza is a financial advisor with Cetera in San Diego, CA, holding Series 63 and Series 65 licenses and bringing nine years of industry experience. His career includes roles at LPL Financial and Independent Financial Group, LLC prior to joining Cetera Investment Advisers in 2025. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate, charitable, and institutional clients through a nationwide network of over 10,000 independent advisors. The firm offers a range of portfolio management, financial planning, and retirement services, operating a multi-manager platform with discretionary and non-discretionary program options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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James G

Series 63, Series 65

San Diego, CA

Cetera

James Grandinetti is a financial advisor with Cetera, holding Series 63 and Series 65 credentials and 25 years of industry experience. He worked for Gurtin Fixed Income Management, LLC for 14 years before joining Cetera and its affiliated entities in 2022. Cetera Investment Advisers LLC operates a multi-manager platform serving individuals, retirement plans, corporate, charitable, and institutional clients through a network of over 10,000 advisors. The firm offers a range of portfolio management and financial planning services, utilizing both affiliated and third-party managers across various program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Jeffrey D

Series 63, Series 65

San Diego, CA

Cetera

Jeffrey Dockan is a financial advisor at Cetera with 27 years of industry experience. He holds the Series 63 and Series 65 credentials. His prior work history includes positions at UnionBanc Investment Services and several Cetera-affiliated entities. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a large network of independent advisors, utilizing a multi-manager platform with discretionary and non-discretionary program options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Grant K

CFP®, Series 63, Series 66

San Diego, CA

Cetera

Grant Kalmanovitz is a CFP® professional with 17 years of industry experience, currently affiliated with Cetera. His prior roles include positions at Charles Schwab, LPL Financial, LendingClub, and EquityBee. Outside of his advisory work, he serves as an assistant basketball coach at San Dieguito Union High School District and consults on sales strategy and market research for businesses in the Encinitas area. Cetera Investment Advisers LLC is an SEC-registered firm that supports a large nationwide network of independent advisors and serves a diverse client base including individuals, retirement plans, and institutional accounts. The firm offers a multi-manager platform with a variety of portfolio management options, including model portfolios, third-party managers, and bespoke strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Bradford B

Series 63, Series 66

San Diego, CA

Cetera

Bradford Best is a financial advisor at Cetera with 26 years of industry experience. He holds Series 63 and Series 66 credentials and has previously worked with firms including First Allied Securities and LPL Financial. Outside of his advisory role, he serves on the Advisory Council at the University of California, Irvine, reviewing continuing education programs for professionals, and hosts a pinball streaming channel called DoubleBizzo. Cetera Investment Advisers LLC is an SEC-registered adviser operating a multi-manager platform that serves individual, retirement plan, corporate, charitable, and institutional clients nationwide. The firm offers discretionary and non-discretionary portfolio management, financial planning, and access to third-party managers, overseeing more than $256 billion in assets across approximately 10,000 advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
View complete list of advisors at this office
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