San Francisco, CA Office
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Cetera
Institution
Firm-wide stats for Cetera
About
Cetera Investment Advisers LLC is an SEC‑registered adviser that distributes its services through a large nationwide network of independent advisors and serves individuals (both non‑HNW and high‑net‑worth), employer‑sponsored retirement plans, corporate and charitable clients, and institutional accounts. Its offerings include discretionary and non‑discretionary portfolio management, financial planning and consulting, ERISA 3(21) and 3(38) retirement services, wrap and non‑wrap program platforms, and access to third‑party money managers.
The firm operates as a multi‑manager platform in which advisors may implement model portfolios provided by an affiliated manager (CIM), select unaffiliated third‑party managers, or construct bespoke strategies; program options range from automated InvestPath allocations to direct indexing, private client overlays, and unified managed accounts. Accounts are run under a mix of discretionary and non‑discretionary authorities and across multiple program structures and custodial relationships, with ongoing supervision and annual client reviews described in the ADV.
Notable features include scale — the ADV reports over $256 billion in assets under management, more than 10,000 advisors and roughly 800,000 clients — and a suite of affiliations (an affiliated trust company, affiliated model provider, strategic fund and ETP partner arrangements, and cash‑sweep programs) that shape product availability and revenue flows. The ADV also discloses recent regulatory settlements with the SEC (described in 2021, 2022 and 2024) and identifies an affiliation with a municipal advisor, both of which prospective clients should review alongside the brochure’s descriptions of revenue‑sharing, sweep arrangements and other program‑level conflicts of interest.
Based on Cetera
Expertise
Based on Cetera
Location
San Francisco CA
Advisors at this office
6
Advisors at this office
Larry A
CFP®, Series 63
San Francisco, CA
Cetera
Larry Anderson is a CFP® with 36 years of industry experience and is currently an advisor at Cetera in San Francisco, CA. He previously worked at Avantax in various capacities for over three decades. He also owns and operates LJ Anderson Tax & Financial Service, providing tax preparation and accounting services. Additionally, Anderson serves as a trustee for certain family and estate trusts. Cetera Investment Advisers LLC is an SEC-registered firm that serves individual, retirement plan, corporate, charitable, and institutional clients through a nationwide network of independent advisors. The firm offers diverse portfolio management and planning services on a multi-manager platform, supporting a wide range of program structures and investment strategies.
Arnold T
Series 63, Series 65
San Francisco, CA
Cetera
Arnold Tang is a financial advisor at Cetera with 33 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Cetera since 2013, including his current role starting in 2023. Tang also operates UBF Consulting, which refers companies interested in employee benefits, and sells fixed insurance products such as life, health, annuities, and long-term care insurance. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers.
Grant S
CFP®, Series 63, Series 66
San Francisco, CA
Cetera
Grant Silverman is a CFP® professional with nine years of industry experience, currently affiliated with Cetera. His career includes roles at Northwestern Mutual and managing his own business, Silverman Financial. In addition to financial advising, he is active in insurance sales, focusing on life, health, disability, annuities, and long-term care products. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, corporate and charitable entities, and institutional accounts. The firm offers a variety of portfolio management and financial planning services through a multi-manager platform that includes both affiliated and third-party investment options.
Robert S
CFP®, Series 63
San Francisco, CA
Cetera
Robert Silverman is a CFP® professional with 42 years of industry experience. He is currently with Cetera and has previously worked at Paul Revere Companies. In addition to his advisory role, he is involved in insurance sales, including fixed life, health, and disability insurance. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a multi-manager platform with various portfolio management options and access to third-party managers, managing over $256 billion in assets through a network of more than 10,000 advisors.
Ronald G
Series 63, Series 65
San Francisco, CA
Cetera
Ronald Greenberg is a financial advisor at Cetera with 27 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including LPL Financial and Prudential Equity Group. Greenberg also operates RG Financial, a financial services business. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate and charitable clients, and institutional accounts through a nationwide network of independent advisors. The firm offers a range of portfolio management and financial planning services, utilizing a multi-manager platform with access to both affiliated and unaffiliated third-party managers.
Emmanuel S
PFS™, Series 63
San Francisco, CA
Cetera
Emmanuel Santos is a financial advisor with Cetera in San Francisco, holding the PFS™ and Series 63 credentials and bringing 31 years of industry experience. He has a background in law and accounting, serving as president of Santos Fumar Law, a professional corporation, and of his own accounting firm, Emmanuel A. Santos, JD CPA Inc. Additionally, he is involved as chief financial officer of the Richmond Ermet AIDS Foundation, a nonprofit organization. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management, financial planning, and retirement services through a nationwide network of advisors, operating a multi-manager platform with access to both affiliated and third-party investment strategies.
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