Sioux Falls, SD S Minnesota Street Office

Team
Updated today
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Cetera

Institution

Firm-wide stats for Cetera

Total advisors

10,177

Across 5,101 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Cetera Investment Advisers LLC is an SEC‑registered adviser that distributes its services through a large nationwide network of independent advisors and serves individuals (both non‑HNW and high‑net‑worth), employer‑sponsored retirement plans, corporate and charitable clients, and institutional accounts. Its offerings include discretionary and non‑discretionary portfolio management, financial planning and consulting, ERISA 3(21) and 3(38) retirement services, wrap and non‑wrap program platforms, and access to third‑party money managers.

The firm operates as a multi‑manager platform in which advisors may implement model portfolios provided by an affiliated manager (CIM), select unaffiliated third‑party managers, or construct bespoke strategies; program options range from automated InvestPath allocations to direct indexing, private client overlays, and unified managed accounts. Accounts are run under a mix of discretionary and non‑discretionary authorities and across multiple program structures and custodial relationships, with ongoing supervision and annual client reviews described in the ADV.

Notable features include scale — the ADV reports over $256 billion in assets under management, more than 10,000 advisors and roughly 800,000 clients — and a suite of affiliations (an affiliated trust company, affiliated model provider, strategic fund and ETP partner arrangements, and cash‑sweep programs) that shape product availability and revenue flows. The ADV also discloses recent regulatory settlements with the SEC (described in 2021, 2022 and 2024) and identifies an affiliation with a municipal advisor, both of which prospective clients should review alongside the brochure’s descriptions of revenue‑sharing, sweep arrangements and other program‑level conflicts of interest.

Based on Cetera

Expertise

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Based on Cetera

Occupation focus

Founder/Business Owner Executive

Based on Cetera

Location

500 S Minnesota Street

Sioux Falls SD 57101

Advisors at this office

8

Advisors at this office

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Jay S

Series 63, Series 65

Sioux Falls, SD

Cetera

Jay Salonen is a financial advisor with Cetera who holds Series 63 and Series 65 licenses and has 14 years of industry experience. He has worked with Cetera and its affiliated entities since 2011 and also has a long-term role at First Premier Bank. Salonen serves as a board member at the Academy of Finance–Career & Technical Learning in Sioux Falls. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to both affiliated and third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Lisa C

CFP®, Series 63, Series 65

Sioux Falls, SD

Cetera

Lisa Castelluzzo is a CFP® with 17 years of industry experience, currently serving at Cetera since 2009. She also has a long-standing role at First Premier Bank beginning in 2003. Outside of her advisory work, Castelluzzo is an executive committee member for the Leukemia and Lymphoma Society where she leads fundraising efforts and corporate sponsorship initiatives. Cetera Investment Advisers LLC is an SEC-registered firm providing services through a nationwide network of over 10,000 independent advisors. The firm serves a diverse client base including individuals, retirement plans, and institutional accounts, offering a range of portfolio management and financial planning solutions across various program structures and custodial relationships.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Spencer U

Series 63, Series 65

Sioux Falls, SD

Cetera

Spencer Ulrich is a financial advisor at Cetera with Series 63 and 65 licenses and four years of industry experience. He has worked at Cetera and First PREMIER Bank since 2019 and serves on the finance committee board of The Salvation Army of Sioux Falls. He is also a member of the Augustana University Alumni Association. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a large network of independent advisors and utilizes a multi-manager platform featuring affiliated and third-party investment strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Randal O

Series 63, Series 65

Sioux Falls, SD

Cetera

Randal Osterloo is a financial advisor with Cetera, holding Series 63 and Series 65 credentials and 30 years of industry experience. He has been with Cetera since 2015 and has worked in related roles since 1994, including at First Premier Bank. Outside of his advisory work, he serves on the Sioux Falls Housing & Redevelopment Committee and is a finance committee member for the Sioux Falls Area Humane Society. Cetera Investment Advisers LLC is an SEC-registered firm that supports a large network of independent advisors serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of portfolio management, financial planning, and consulting services with multiple program structures and manager options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Gary H

Series 63, Series 65

Sioux Falls, SD

Cetera

Gary Harmelink is a financial advisor with Cetera, holding Series 63 and Series 65 credentials and bringing 27 years of industry experience. He has been with Cetera since 2014 and has worked with First Premier Bank since 2008. Outside of his advisory role, he serves as a farm manager and part owner of the Harmelink Family Farm. Cetera Investment Advisers LLC is an SEC-registered adviser serving a broad client base that includes individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a variety of portfolio management and financial planning services, using a multi-manager platform with both affiliated and third-party model portfolios, and manages over $256 billion in assets across more than 10,000 advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Jake G

Series 63, Series 65

Sioux Falls, SD

Cetera

Jake Goble is a financial advisor with Cetera in Sioux Falls, SD, holding Series 63 and Series 65 licenses and one year of industry experience. Before joining Cetera and First PREMIER Bank in 2025, he was a full-time student for 11 years. Cetera Investment Advisers LLC is an SEC-registered adviser serving a broad range of clients including individuals, employer-sponsored retirement plans, and institutional accounts. The firm offers diversified portfolio management services through a large network of independent advisors and provides access to various investment programs and third-party managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Shari P

Series 66

Sioux Falls, SD

Cetera

Shari Pyle is a financial advisor at Cetera with seven years of industry experience. She holds the Series 66 designation and has worked at firms including LPL Financial and American Bank & Trust. Pyle serves on the boards of Call to Freedom in South Dakota and Sales & Marketing Executives Inc. Cetera Investment Advisers LLC is an SEC-registered adviser that supports a nationwide network of independent advisors serving individual, retirement plan, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and consulting services across multiple program structures and custodians, with assets under management exceeding $256 billion.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Jammie D

Series 66

Sioux Falls, SD

Cetera

Jammie Den Hoed is a financial advisor with Cetera in Sioux Falls, SD, holding a Series 66 designation and 13 years of industry experience. Prior to joining Cetera in 2015, Den Hoed worked at Investment Centers of America, Inc. for one year. Cetera Investment Advisers LLC is an SEC-registered firm serving individual, retirement plan, corporate, charitable, and institutional clients through a nationwide network of independent advisors. The firm offers a multi-manager platform with various portfolio management strategies, financial planning, and retirement services, managing over $256 billion in assets across more than 10,000 advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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