Troy, MI 50 W Big Beaver Rd Office

Team
Updated today
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Cetera

Institution

Firm-wide stats for Cetera

Total advisors

10,176

Across 5,084 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

Cetera Investment Advisers LLC is an SEC‑registered adviser that distributes its services through a large nationwide network of independent advisors and serves individuals (both non‑HNW and high‑net‑worth), employer‑sponsored retirement plans, corporate and charitable clients, and institutional accounts. Its offerings include discretionary and non‑discretionary portfolio management, financial planning and consulting, ERISA 3(21) and 3(38) retirement services, wrap and non‑wrap program platforms, and access to third‑party money managers.

The firm operates as a multi‑manager platform in which advisors may implement model portfolios provided by an affiliated manager (CIM), select unaffiliated third‑party managers, or construct bespoke strategies; program options range from automated InvestPath allocations to direct indexing, private client overlays, and unified managed accounts. Accounts are run under a mix of discretionary and non‑discretionary authorities and across multiple program structures and custodial relationships, with ongoing supervision and annual client reviews described in the ADV.

Notable features include scale — the ADV reports over $256 billion in assets under management, more than 10,000 advisors and roughly 800,000 clients — and a suite of affiliations (an affiliated trust company, affiliated model provider, strategic fund and ETP partner arrangements, and cash‑sweep programs) that shape product availability and revenue flows. The ADV also discloses recent regulatory settlements with the SEC (described in 2021, 2022 and 2024) and identifies an affiliation with a municipal advisor, both of which prospective clients should review alongside the brochure’s descriptions of revenue‑sharing, sweep arrangements and other program‑level conflicts of interest.

Based on Cetera

Expertise

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Based on Cetera

Occupation focus

Founder/Business Owner Executive

Based on Cetera

Location

50 W Big Beaver Rd Suite 600

Troy MI 48084

Advisors at this office

12

Advisors at this office

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Alexander D

CFP®, ChFC®, Series 63

Troy, MI

Cetera

Alexander Dinser is a CFP®, ChFC® professional with 19 years of industry experience. He is currently with Cetera and has held roles at Cetera Wealth Services, Horizon Advisers, and Voya Financial Advisors. Dinser is the owner of Dinser Financial Group and Horizon Advisers, which includes an educational platform called Horizon Adviser University. He also serves on the finance council of St. Mary Catholic Church in Royal Oak, MI. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of investment management and advisory services through a multi-manager platform that includes discretionary and non-discretionary strategies with access to affiliated and third-party managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Scott E

Series 66

Troy, MI

Cetera

Scott Efrusy is a financial advisor at Cetera with four years of industry experience. He holds a Series 66 designation and has worked with several Cetera entities since 2021 as well as Horizon Advisers, where he serves as an operations analyst. He is also the owner of Efrusy Financial Group LLC, an expense management business, and sells fixed insurance products including life, health, disability, annuities, and long-term care. Cetera Investment Advisers LLC is a large SEC-registered firm serving individual, corporate, charitable, and institutional clients nationwide. The firm offers a range of portfolio management and financial planning services through a multi-manager platform that includes affiliated and third-party managers, providing access to various investment strategies and program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Bradley S

Series 66

Troy, MI

Cetera

Bradley Spindler is a financial advisor with Cetera, holding the Series 66 credential and three years of industry experience. His prior roles include positions with True North Capital Management LLC and Horizon Advisers. Outside of his advisory work, he is also involved as an insurance agent selling life, health, disability, annuities, and long-term care products. Cetera Investment Advisers LLC is an SEC-registered firm that supports a large nationwide network of independent advisors serving individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and financial planning services using multiple program structures and model portfolios, with over $256 billion in assets under management and more than 10,000 advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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John S

Series 66

Troy, MI

Cetera

John Schuch is a financial advisor at Cetera with 12 years of industry experience and holds a Series 66 credential. His work history includes roles at Voya Financial Advisors, Inc. and J.J. Astor Financial. Outside of his advisory work, he is a sailing instructor at Bayview Yacht Club, teaching basic sailing on Lake St. Clair and the Detroit River. Cetera serves a broad client base including individuals, employer-sponsored retirement plans, corporate, charitable, and institutional clients. The firm offers various portfolio management and financial planning services through a multi-manager platform that provides access to affiliated and unaffiliated third-party managers and a range of program options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Matthew K

Series 66

Troy, MI

Cetera

Matthew Kreager is a financial advisor with Cetera, holding a Series 66 designation and 11 years of industry experience. He previously worked at VOYA Financial Advisors and Horizon Wealth Management. Kreager is also the owner and president of All City Financial, Inc., an S corporation focused on expense management, and serves as Director of Financial Planning for Horizon Advisers, which includes an educational component called Horizon Adviser University. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base including individuals, employer-sponsored retirement plans, and institutional accounts. The firm offers a range of portfolio management and consulting services through a multi-manager platform, providing access to various investment strategies and custodial arrangements.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Thomas B

Series 63, Series 65

Troy, MI

Cetera

Thomas Bellos II is a financial advisor with Cetera who holds Series 63 and Series 65 licenses and has 20 years of industry experience. He previously worked at Voya Financial Advisors from 2014 to 2021 and has been with Cetera and Cetera Wealth Services since 2021. Bellos is involved with a nonprofit organization, Empty Bowls Detroit, where he participates in community activities related to planning and preparation events. Cetera Investment Advisers LLC is a nationwide SEC-registered advisory firm serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a multi-manager platform with a variety of portfolio management and financial planning services, supporting both discretionary and non-discretionary accounts.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Christopher R

ChFC®, Series 63

Troy, MI

Cetera

Christopher Roberts is a financial advisor at Cetera with 34 years of industry experience. He holds the ChFC® designation and Series 63 license. His prior experience includes roles at VOYA Financial Advisors and Somerset Financial Group. Roberts is a senior partner at Horizon Advisers, where he is involved in financial education through Horizon Adviser University. Cetera Investment Advisers LLC is an SEC-registered firm serving a wide range of clients, including individuals, employer-sponsored retirement plans, and institutional accounts. The firm offers multiple investment and financial planning services through a multi-manager platform with access to various model portfolios and third-party managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Louis M

CFP®, Series 65, Series 63

Troy, MI

Cetera

Louis Messina is a CFP® professional with nine years of experience in financial advising. He is currently with Cetera and has prior experience at Voya Financial Advisors and Baron Wealth Management. Messina is involved in educational content development through Horizon Adviser University and owns a business focused on expense management. Cetera Investment Advisers LLC serves a broad client base including individual investors, retirement plans, and institutional accounts, offering a multi-manager platform with a variety of portfolio management and consulting services.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Mackenzie M

Series 66

Troy, MI

Cetera

Mackenzie Mertz is a financial advisor with Cetera, holding a Series 66 designation and one year of industry experience. She is also involved in coaching volleyball, serving as lead trainer and tournament director for The Victors Volleyball Club LLC and as an assistant volleyball coach at the University of Michigan - Dearborn. Outside of advising, she works at Fern Hill Golf Club in a customer service role. Cetera Investment Advisers LLC is an SEC-registered firm supporting a large network of independent advisors, serving a diverse client base including individuals, retirement plans, corporate, charitable, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with options spanning automated allocations to customized strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Lori O

Series 66, Series 63

Troy, MI

Cetera

Lori Oancea is a financial advisor at Cetera with 19 years of industry experience. She holds Series 63 and Series 66 licenses and has previously worked at firms including Voya Financial Advisor, MassMutual, and Signator/JHFN SII. Outside of her advisory work, she is actively involved in estate planning as an attorney, offering services in wills, trusts, and probate, and serves as the Director of Financial Planning for the Certified Financial Planner program at Oakland University. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate and charitable clients, and institutional accounts through a large national network of independent advisors. The firm offers a multi-manager platform with a range of portfolio management and consulting services, incorporating both discretionary and non-discretionary strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Alexander G

Series 63, Series 65

Troy, MI

Cetera

Alexander Garrett is a financial advisor with Cetera who holds the Series 63 and Series 65 designations and has 17 years of industry experience. He has held roles at Cetera Wealth Services, Voya Financial Advisors, and Ohio National Financial Services among others. Outside of his advisory work, he is a co-owner of Horizon Wealth Management and is involved in educational initiatives through Horizon Adviser University. Cetera Investment Advisers LLC is a nationwide SEC-registered firm serving individual and institutional clients with a range of portfolio management, financial planning, and retirement services. The firm operates a multi-manager platform that offers various program structures and investment strategies through both affiliated and third-party managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
user avatar

Ryan K

Series 65, Series 63

Troy, MI

Cetera

Ryan Kus is a financial advisor at Cetera with 19 years of industry experience. He holds Series 65 and Series 63 licenses and has worked at firms including VOYA Financial Advisors, Horizon Advisers, and Corecap Advisors. Outside of advisory work, he is involved in fixed insurance sales through his roles as president of KuscoInc and as an independent insurance agent. Cetera Investment Advisers LLC is an SEC-registered adviser offering a multi-manager platform that serves individual, corporate, and institutional clients nationwide through a network of over 10,000 advisors. The firm provides portfolio management, financial planning, retirement services, and access to various investment programs including third-party money managers and automated strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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