CFS Financial, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
CFS Financial provides investment advisory and portfolio management services to individual clients (the ADV lists both individuals and high‑net‑worth individuals), preparing customized Investment Policy Statements and offering asset allocation, security selection, and retirement account advice. The firm implements portfolios using ETFs, low‑cost mutual funds and legacy holdings as appropriate, and offers ongoing monitoring and rebalancing consistent with client objectives.
The firm describes a long‑term, Modern Portfolio Theory–based approach that documents risk tolerance and time horizon and typically holds positions for more than a year while rebalancing as needed. Although the ADV states CFS may seek discretionary authority, it reports that a majority of assets are managed on a non‑discretionary basis and it commonly implements client allocations through unaffiliated Independent Managers—naming Matson Money as a frequent recommendation on a nondiscretionary basis.
Compared with many peers, CFS operates at a small scale—reporting roughly $1.7 million in assets across a very limited number of client relationships—and its client base is largely non‑HNW in practice rather than concentrated in high‑net‑worth households. The firm also discloses an affiliated college‑planning business (College Aid Pro) and referral arrangements with Independent Managers, which introduce referral‑related conflicts that the firm documents and manages.
Client services
Expertise
Fee options
Up to 1.00% annually
Main office
10 Federal Street, Suite 410
Salem MA 01970
Advisors at this office
3
Most active in
Massachusetts · New Jersey
Also doing business as
Carpenter, Matthew · Cfs Financial, LLC · Truth Capital, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Kevin D
CFA®, Series 63
Salem, MA
CFS Financial, LLC
Kevin Degnan is a CFA® charterholder with two years of industry experience. He currently works at CFS Financial, LLC and has prior experience at Bowen Advisors, Inc. and Siemens Healthcare. In addition to his advisory role, he is involved with College Aid Pro, Inc., a college-planning business. CFS Financial provides investment advisory and portfolio management services primarily to individual clients, focusing on customized Investment Policy Statements and offering asset allocation, security selection, and retirement account advice. The firm employs a long-term, Modern Portfolio Theory–based approach, typically holding positions for more than a year and using a combination of ETFs, low-cost mutual funds, and legacy holdings.
Matthew C
Series 63, Series 65
Salem, MA
CFS Financial, LLC
Matthew Carpenter is a financial advisor at CFS Financial, LLC with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with Truth Capital, LLC and College Funding Services. He also owns a consulting firm that assists families with the college admission and financial aid processes and does not receive commissions for this work. CFS Financial provides investment advisory and portfolio management services primarily to individual clients, using a long-term, Modern Portfolio Theory–based approach. The firm develops customized Investment Policy Statements and manages portfolios with ETFs, low-cost mutual funds, and legacy holdings, focusing mostly on non-discretionary asset management through unaffiliated Independent Managers.
William R
Series 65
Salem, MA
CFS Financial, LLC
William Rabbitt is a financial advisor with CFS Financial, LLC in Salem, MA, holding a Series 65 designation and 11 years of industry experience. He has previously worked with Truth Capital, LLC and has longstanding involvement with College Funding Services as a college financial aid consultant. Outside of advisory work, he continues his role in college financial aid consulting through College Funding Services. CFS Financial provides investment advisory and portfolio management services primarily to individual clients, employing a long-term, Modern Portfolio Theory–based approach. The firm utilizes ETFs, low-cost mutual funds, and legacy holdings to construct customized portfolios and offers ongoing monitoring and rebalancing aligned with client objectives.
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