Chancellor Financial Services, Inc.

Chancellor Financial Services is a fee-based advisory firm that provides discretionary asset management and comprehensive financial planning to individuals, high-net-worth clients, trusts, estates, corporations and charitable organizations. In addition to portfolio management, the firm offers structured financial coaching and public seminars/workshops intended to educate clients and the general public.

The firm constructs client portfolios based on individual goals, time horizons and risk tolerances using methods such as fundamental and technical analysis and modern portfolio theory, and conducts periodic account reviews (at least quarterly) with more frequent monitoring as needed. It also accesses third-party model and wrap-like solutions—engaging both an outsourced portfolio program and a co-advisor relationship—while retaining discretionary authority to select models and implement client strategies.

Distinctive features include an affiliated insurance business operated by the firm’s principal, who spends a material portion of time selling insurance and receives commissions (a disclosed conflict of interest), and a relatively active public-education offering through seminars and multi-month financial coaching programs. The firm’s use of third-party managers includes fee-sharing and incentive arrangements with a co-advisor, which are disclosed to clients and identified in the brochure as potential conflicts subject to the firm’s disclosure and mitigation practices.