Orlando, FL S. Keller Road Office

Team
Updated today
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Charles Schwab

Institution

Firm-wide stats for Charles Schwab

Total advisors

6,730

Across 756 offices

Clients per advisor

142 Very High

Avg AUM per client

$0 Very Low

HNW client ratio

0% Very Low

About

Charles Schwab & Co., Inc. serves a very large client base—primarily high‑ and ultra‑high‑net‑worth individuals and related accounts—through its Schwab Wealth Advisory wrap fee program and affiliated managed‑account and financial planning services. As a dual‑registered broker‑dealer and investment adviser, Schwab acts as program sponsor and custodian and provides bundled (wrap) advisory, brokerage, custody, and cash‑sweep services.

Schwab’s client relationship model for the SWA Program is primarily non‑discretionary: Schwab Wealth Advisory, Inc. (SWAI) provides periodic buy/sell and allocation recommendations while clients retain final decision‑making, and Schwab also offers access to discretionary SMAs (Schwab Wealth Portfolios) managed by an affiliate, Charles Schwab Investment Management (CSIM). Investment guidance is delivered using multi‑asset model portfolios with strategic asset allocation (and optional tactical tilts), written advice policies and periodic reviews, and Schwab Center for Financial Research due diligence on alternative investments available through its Alternative Investments Select program.

What is noteworthy about Schwab compared with many peers is its scale and integrated structure: it serves hundreds of thousands of clients through thousands of representatives and multiple wrap programs, which results in relatively high client coverage per advisor and centralized supervisory, custody, and order‑routing arrangements. Schwab also has a distinctive operational footprint for a wealth program — it combines non‑discretionary advisory relationships with access to affiliated discretionary SMAs, a formal alternative‑investment onboarding and placement process, and cash‑sweep mechanisms that vary by client residence.

Based on Charles Schwab

Expertise

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)

Based on Charles Schwab

Location

70 S. Keller Road

Orlando FL 32810

Advisors at this office

33

Advisors at this office

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Bradley R

Series 66

Orlando, FL

Charles Schwab

Bradley Rees is a Series 66-licensed financial advisor with Charles Schwab in Orlando, FL, where he has worked since 2014. He has 12 years of industry experience. Charles Schwab & Co., Inc. serves a large client base primarily composed of high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory relationships with access to discretionary separately managed accounts and offers a multi-asset investment approach supported by centralized custody and operational infrastructure.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Lana C

Series 66

Orlando, FL

Charles Schwab

Lana Costello is a financial advisor with Charles Schwab & Co., Inc. in Orlando, FL, holding a Series 66 designation and 16 years of industry experience. She has been with Charles Schwab since 2010. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory with access to discretionary separately managed accounts, employing multi-asset model portfolios and a centralized operational structure.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Petya Y

Series 63, Series 65

Orlando, FL

Charles Schwab

Petya Yordanova is a financial advisor with Charles Schwab in Orlando, FL, holding Series 63 and Series 65 licenses and having eight years of industry experience. She has been with Charles Schwab since 2017, previously working at BOOKS & ASSOCIATES CPAs/WEALTH MANAGEMENT GROUP, LLC from 2015 to 2017. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm’s integrated structure combines non-discretionary advisory relationships with access to discretionary separate managed accounts and offers multi-asset model portfolios supported by centralized custody and operational capabilities.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Jake R

Series 66

Orlando, FL

Charles Schwab

Jake Romeo is a financial advisor with Charles Schwab in Orlando, FL, holding a Series 66 designation and three years of industry experience. Prior to joining Schwab, he worked at Fidelity Information Services and held roles in retail and education sectors. He also managed a small apparel business during his early career. Charles Schwab serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers both non-discretionary and discretionary investment options, combining centralized custody and operational capabilities with access to alternative investments and multi-asset model portfolios.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Logan C

Series 66

Orlando, FL

Charles Schwab

Logan Connell is a financial advisor at Charles Schwab with a Series 66 designation and less than one year of industry experience. Prior to joining Charles Schwab, he worked at Towne Park and Complete Care among other positions. Outside of his advisory role, he has experience assisting guests with baggage and operating cars in a valet capacity. Charles Schwab serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers a mix of non-discretionary and discretionary advisory models supported by multi-asset portfolios and centralized operational infrastructure.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)

Brian B

Series 63, Series 66

Orlando, FL

Charles Schwab

Brian Burt is a Financial Consultant at Fidelity Investments, where he has been working since 2023. He has extensive experience in the financial industry, having held various roles including Investment Counselor at Fisher Investments from 2020 to 2023 and multiple positions at Fidelity Investments from 2018 onwards, such as Workplace Planning Consultant and Customer Relationship Advocate. His professional focus is on helping individuals and families navigate financial uncertainties by building trust and understanding client preferences. Brian holds insurance licenses in Arkansas and California, supporting his work in providing financial guidance. Outside of his professional life, Brian enjoys spending time with his family, playing golf, and traveling.

Wealth management
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Jose P

Series 66

Orlando, FL

Charles Schwab

Jose Paradela is a financial advisor at Charles Schwab with three years of industry experience. He holds a Series 66 designation and has previously worked at Wells Fargo Clearing and Wells Fargo Bank, NA. He also spent time at the University of Central Florida. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers a combination of non-discretionary advisory relationships and access to discretionary separately managed accounts, supported by multi-asset model portfolios and a formal alternative-investment onboarding process.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Shantel E

Series 66

Orlando, FL

Charles Schwab

Shantel Evans is a financial advisor with Charles Schwab in Orlando, FL, holding a Series 66 designation and having 10 years of industry experience. She worked at Merrill from 2014 to 2018 before joining Charles Schwab in 2018. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and related managed-account and financial planning services, offering both non-discretionary investment guidance and access to affiliated discretionary separately managed accounts.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Ryan C

Series 66

Orlando, FL

Charles Schwab

Ryan Cole is a financial advisor with Charles Schwab & Co., Inc. in Orlando, FL, holding a Series 66 designation and 12 years of industry experience. He has been with Charles Schwab since 2010. Charles Schwab & Co., Inc. serves a large client base of high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory relationships with access to affiliated discretionary separately managed accounts, using multi-asset model portfolios and a centralized operational structure.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
user avatar

Juliana M

Series 66

Orlando, FL

Charles Schwab

Juliana Machata is a financial advisor at Charles Schwab with 11 years of industry experience. She holds the Series 66 designation and has been with Charles Schwab since 2014. Charles Schwab & Co., Inc. serves a large client base, primarily high- and ultra-high-net-worth individuals, through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers both non-discretionary advisory relationships and access to discretionary separately managed accounts, using multi-asset model portfolios supported by the Schwab Center for Financial Research.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Tayler G

Series 66

Orlando, FL

Charles Schwab

Tayler Gold is a Series 66 licensed financial advisor at Charles Schwab with 20 years of industry experience. Gold has been with Charles Schwab since 2008. Charles Schwab & Co., Inc. serves a large client base, primarily high- and ultra-high-net-worth individuals, through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers a combination of non-discretionary investment guidance and access to discretionary separately managed accounts, supported by a multi-asset model portfolio approach and centralized operational infrastructure.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
user avatar

Rock H

Series 66

Orlando, FL

Charles Schwab

Rock Henderson is a financial advisor with Charles Schwab in Orlando, FL, holding a Series 66 designation and 15 years of industry experience. He has been with Charles Schwab since 2014. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory relationships with access to affiliated discretionary SMAs and offers a multi-asset investment approach supported by centralized custody and operational infrastructure.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Nickolas B

Series 66

Orlando, FL

Charles Schwab

Nickolas Bonk is a financial advisor with Charles Schwab & Co., Inc. in Orlando, FL, holding a Series 66 designation and 18 years of industry experience. He has worked at Charles Schwab since 2011, following prior roles at Chase Investment Services Corp. and Edward Jones. Outside of his advisory work, he operates an eBay retail business. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed accounts, combining both non-discretionary and discretionary investment approaches supported by centralized custody and order-routing services.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Christopher L

Series 66

Orlando, FL

Charles Schwab

Christopher La Bar is a financial advisor with Charles Schwab & Co., Inc. in Orlando, FL. He holds the Series 66 designation and has one year of industry experience. Prior to joining Schwab, he worked in roles at Full Time Education, Papa Johns, and Captive Aire. Charles Schwab & Co., Inc. serves a large client base primarily composed of high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program, offering both non-discretionary and discretionary investment management and financial planning services supported by a multi-asset model portfolio approach.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Nicholas S

Series 66

Orlando, FL

Charles Schwab

Nicholas Shirkey is a financial advisor with Charles Schwab, holding a Series 66 designation and five years of industry experience. He has worked at Charles Schwab Bank, Charles Schwab, TD Ameritrade, Prudential Insurance Company of America, and Pruco Securities, and has a background that includes three years at the University of Central Florida. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and related managed-account and financial planning services. The firm combines non-discretionary advisory relationships with access to discretionary separately managed accounts and offers multi-asset model portfolios alongside alternative investment options.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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