Truckee, CA Office
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Charles Schwab
Institution
Firm-wide stats for Charles Schwab
About
Charles Schwab & Co., Inc. serves a very large client base—primarily high‑ and ultra‑high‑net‑worth individuals and related accounts—through its Schwab Wealth Advisory wrap fee program and affiliated managed‑account and financial planning services. As a dual‑registered broker‑dealer and investment adviser, Schwab acts as program sponsor and custodian and provides bundled (wrap) advisory, brokerage, custody, and cash‑sweep services.
Schwab’s client relationship model for the SWA Program is primarily non‑discretionary: Schwab Wealth Advisory, Inc. (SWAI) provides periodic buy/sell and allocation recommendations while clients retain final decision‑making, and Schwab also offers access to discretionary SMAs (Schwab Wealth Portfolios) managed by an affiliate, Charles Schwab Investment Management (CSIM). Investment guidance is delivered using multi‑asset model portfolios with strategic asset allocation (and optional tactical tilts), written advice policies and periodic reviews, and Schwab Center for Financial Research due diligence on alternative investments available through its Alternative Investments Select program.
What is noteworthy about Schwab compared with many peers is its scale and integrated structure: it serves hundreds of thousands of clients through thousands of representatives and multiple wrap programs, which results in relatively high client coverage per advisor and centralized supervisory, custody, and order‑routing arrangements. Schwab also has a distinctive operational footprint for a wealth program — it combines non‑discretionary advisory relationships with access to affiliated discretionary SMAs, a formal alternative‑investment onboarding and placement process, and cash‑sweep mechanisms that vary by client residence.
Based on Charles Schwab
Expertise
Based on Charles Schwab
Location
10770 Donner Pass Road, Suite 103
Truckee CA 96161
Advisors at this office
3
Advisors at this office
Rachel L
Series 66
Truckee, CA
Charles Schwab
Rachel Ludke is a Series 66 licensed financial advisor with Charles Schwab & Co., Inc., where she has worked since 2018. She has four years of industry experience and is based in Truckee, California. Outside of her advisory role, she serves as secretary and treasurer for Deerfield Community Church, a nonprofit organization. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory program, offering both non-discretionary and discretionary investment management via multi-asset model portfolios and affiliated managed accounts.
Nathan F
Series 66
Truckee, CA
Charles Schwab
Nathan Farnell is a Series 66-licensed financial advisor with 17 years of industry experience, currently with Charles Schwab since 2017. Prior to Schwab, he worked at Questar Asset Management and Questar Capital Corporation from 2012 to 2017. Outside of his advisory role, he serves as president of Cowboy Holdings, a corporation that manages administrative functions for his independent Schwab office. Charles Schwab & Co., Inc. primarily serves high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory program and affiliated managed-account and financial planning services, offering a combination of non-discretionary and discretionary investment options supported by centralized custody and operational infrastructure.
Jordan M
Series 63, Series 65
Truckee, CA
Charles Schwab
Jordan Mc Elroy is a financial advisor at Charles Schwab with three years of industry experience. He holds Series 63 and Series 65 licenses and has previously served in the US Army for ten years. Outside of his advisory role, he has been involved with the Auburn Ski Club since 2018. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory relationships with access to discretionary separately managed accounts and offers a multi-asset investment approach supported by in-house research and an alternative investments program.
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