CHOICE Financial & Insurance Services, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
CHOICE Financial & Insurance Services, Inc. is a small independent registered investment adviser serving individuals and high‑net‑worth individuals with discretionary portfolio management, financial planning, and consulting services. The sole advisor manages roughly $7.2 million for about 38 client relationships and may implement strategies using third‑party platforms such as American Funds Service Company and Orion Portfolio Solutions.
The firm develops individualized investment programs based on clients’ goals, time horizons and risk tolerances, typically with discretionary trading authority, and uses fundamental and technical analysis with at least annual account reviews. Financial planning and consulting engagements are delivered after client consultation, with referrals to accountants or attorneys provided where appropriate and written plans generally completed within stated timelines.
Two features that distinguish the firm from many peers are its licensed insurance activities and its offering of public seminars and workshops, both of which are relatively uncommon among solo independent advisers; the seminars are described as educational and no specific investment or tax advice is given. The advisor also conducts other outside businesses (tax preparation, energy/healing and coaching practices) that occupy a portion of time and may generate separate compensation—most notably commissions on insurance sales—a conflict the firm discloses and says it manages through procedures and fiduciary obligations.
Client services
Expertise
Fee options
Fixed consulting fees up to $10,000; ongoing fixed fees up to $18,000 annually
Up to 2.00% annually (negotiable)
Insurance products sold by the owner as licensed insurance agent, separate from advisory fees
$250 per hour for consulting services
Fee-only: Financial planning and consulting services offered on hourly or fixed fee basis
Main office
633 S. Brea Blvd., #7
Brea CA 92821
Advisors at this office
1
Most active in
California
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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