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Clarity Financial Advisors LLC

Updated today

Client assets under management

$143,735,998

Clients

985

2% high-net-worth

Advisors

5

of 8 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

197

Very High

Average account size

$145,925

About

Clarity Financial Advisors LLC is an SEC-registered advisory firm that serves individuals, high‑net‑worth clients, trusts, estates, and small businesses through a five‑adviser team managing about $149.5 million. The firm offers discretionary portfolio management, financial planning and consulting, retirement plan participant account management, and coordinated estate and tax planning through third‑party providers.

Investment strategies are tailored to clients’ goals and risk tolerances with a primarily long‑term focus, using fundamental, factor, optimization and quantitative methods and the selective use of options and other instruments. Clarity Financial may implement strategies through unaffiliated sub‑advisers and model portfolios available via the Altruist Model Marketplace, and it uses a third‑party Pontera order management platform to rebalance “held‑away” defined contribution plan accounts.

Notable distinctions disclosed in the brochure include operating from five offices and a relatively high client load per advisor (about 200 clients per adviser), participation in Altruist’s institutional platform arrangements that provide technology and support to the firm, and advisors who are licensed insurance agents who may receive commissions for insurance sales; the firm also has a paid referral/endorsement relationship (SmartVestor). These arrangements and compensation sources are identified as potential conflicts of interest to consider alongside the firm’s advisory services.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Factor investing / smart beta Options & derivatives strategies Retirement income strategy Business exit / sale strategy General estate planning guidance

Occupation focus

Founder/Business Owner

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Fee options

Fixed

Financial planning fixed fees typically range from $500 to $5,000; Estate planning fees $500-$3,000; Tax consulting fees fixed and negotiated

Commissions

Financial advisors may receive commission-based compensation for sale of insurance products.

Project-based

$300/hour for financial planning services

Other

Fee-only: Hourly Fees: $300/hour; Fixed Fees: $500-$5,000 (negotiable) for financial planning; Estate Planning Fees: $500-$3,000 (negotiable); Tax Consulting Fees: Fixed fee, negotiated per client

Main office location

Clarity Financial Advisors LLC

260 1 St Ave S.

St. Petersburg FL 33710, United States

Number of offices

5

Most active in

Alabama · Arkansas · California · Connecticut · Delaware · Florida · Georgia · Illinois · Kansas · Kentucky · Louisiana · Maine · Maryland · Mississippi · Missouri · Nebraska · New Jersey · New Mexico · New York · North Carolina · Oregon · Pennsylvania · Puerto Rico · Tennessee · Texas · Virginia · Washington · West Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Lucas N

Series 65

St. Petersburg, FL

Clarity Financial Advisors LLC

Lucas Nisly is a financial advisor at Clarity Financial Advisors LLC in Sarasota, FL, holding a Series 65 designation with over six years of experience. Prior to joining Clarity Financial Advisors in 2026, he worked at Sweet Source Solutions LLC and Sutters' Quality Foods. He is also involved with Sweet Source Solutions LLC, an entrepreneurial venture outside of his advisory role. Clarity Financial Advisors provides discretionary investment management, financial planning, and consulting services to individuals, high-net-worth clients, trusts, estates, and small businesses. The firm focuses on customized, long-term portfolios supported by in-house analysis and third-party platforms, serving a large client base across multiple offices.

Factor investing / smart beta Options & derivatives strategies Retirement income strategy Business exit / sale strategy General estate planning guidance Founder/Business Owner
user avatar

William R

Series 63, Series 65

St. Petersburg, FL

Clarity Financial Advisors LLC

William Root is a financial advisor at Clarity Financial Advisors LLC with 10 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Cambridge Investment Research Advisors, Ameritas Investment Corp, and Manatee River Financial Group. Outside of his advisory role, he is a sales representative for Sutter's Quality Foods. Clarity Financial Advisors provides discretionary investment management, financial planning, and consulting services to individuals, high-net-worth clients, trusts, estates, and small businesses. The firm offers customized, long-term-focused portfolios supported by in-house analysis and third-party sub-advisers, serving approximately 862 clients across five offices.

Factor investing / smart beta Options & derivatives strategies Retirement income strategy Business exit / sale strategy General estate planning guidance Founder/Business Owner
user avatar

David O

Series 66

St. Petersburg, FL

Clarity Financial Advisors LLC

David O'Neill is a financial advisor at Clarity Financial Advisors LLC with four years of industry experience. He holds a Series 66 designation and has worked at Cambridge Investment Research Advisors, Inc. and Ash Brokerage. Outside of his advisory role, he is licensed as an insurance agent selling term, disability, long-term care, and fixed annuities. Clarity Financial Advisors provides discretionary investment management, financial planning, and consulting services to individuals, high-net-worth clients, trusts, estates, and small businesses. The firm emphasizes customized, long-term portfolios supported by in-house analysis and third-party models, serving a large client base across multiple offices.

Factor investing / smart beta Options & derivatives strategies Retirement income strategy Business exit / sale strategy General estate planning guidance Founder/Business Owner
user avatar

Douglas R

Series 66

Greenwood, DE

Clarity Financial Advisors LLC

Douglas Root is a financial advisor at Clarity Financial Advisors LLC with five years of industry experience. He holds a Series 66 designation and previously worked at Cambridge Investment Research Advisors, Inc., Cambridge Investment Research, Inc., and Pruco Securities LLC. Outside of his advisory role, he has served as IT manager and administrator at Greenwood Mennonite School and has worked as a delivery driver for ChoiceBooks. Clarity Financial Advisors provides discretionary investment management, financial planning, and consulting services to individuals, high-net-worth clients, trusts, estates, and small businesses. The firm emphasizes customized, long-term portfolios supported by in-house analysis and utilizes third-party platforms and sub-advisers as needed.

Factor investing / smart beta Options & derivatives strategies Retirement income strategy Business exit / sale strategy General estate planning guidance Founder/Business Owner
user avatar

Trevor S

Series 63, Series 65

St. Petersburg, FL

Clarity Financial Advisors LLC

Trevor Shultz is a financial advisor at Clarity Financial Advisors LLC with seven years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Cambridge Investment Research Advisors and Cambridge Investment Research, Inc. Outside of his advisory role, he serves as an outsourced Chief Investment Officer for Elevation Wealth Partners, LLC. Clarity Financial Advisors provides discretionary investment management, financial planning, and consulting services to individuals, high-net-worth clients, trusts, estates, and small businesses. The firm focuses on customized, long-term portfolios supported by in-house analysis and independent sub-advisers, serving approximately 862 clients across five offices.

Factor investing / smart beta Options & derivatives strategies Retirement income strategy Business exit / sale strategy General estate planning guidance Founder/Business Owner
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