CLF Asset Management, Inc. logo

CLF Asset Management, Inc.

Updated today

Client AUM

$135,002,953

Clients

381

Advisors

5

of 5 employees

About

CLF Asset Management serves individual clients (including high-net-worth individuals), corporations, and employee benefit plans, offering a range of services that include financial consulting (income/cash flow analysis, retirement planning, estate planning, education needs analysis), comprehensive financial planning, discretionary portfolio management, and pension consulting. The firm also provides automated digital investment advisory options and non‑discretionary advisory to alternative investments and private placements as part of its service menu.

The firm uses a mix of analytical methods — including fundamental and technical analysis, modern portfolio theory, and both long‑ and short‑term strategies — and tailors portfolios to clients’ stated objectives, risk tolerances, and liquidity needs. CLF also discloses the use of intelligent systems and algorithmic tools to support investment research, portfolio monitoring, and operational tasks, while retaining human professionals to make final investment decisions and to monitor model performance and security.

CLF’s brochure highlights several features that distinguish it from many peers: financial planning can be delivered as modular, a la carte services (e.g., income analysis, retirement planning, charitable giving) with a capped comprehensive option, and the firm recently transitioned to SEC registration. The firm is affiliated with Capitol Lakes Financial, LLP and notes that persons providing advice may be licensed insurance agents who can receive commission compensation, and it uses multiple custodial platforms (including institutional and automated platforms) with specific procedures for alternative asset management and custody.

Client services

Financial planning Portfolio management Pension consulting Advisory services

Expertise

General retirement planning Charitable giving & philanthropy Cash flow / budgeting Tax strategies for small businesses

Occupation focus

Founder/Business Owner Retired

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Financial planning fixed fees ranging from $1,000 to $3,000 depending on selected modules.

Percentage

$0 - $499,999.99: 0.95% annually $500,000 - $999,999.99: 0.90% annually $1,000,000 - $1,999,999.99: 0.80% annually $2,000,000+: 0.65% annually

Commissions

Persons associated with the firm may earn commissions from selling insurance products separate from advisory fees.

Project-based

$195 per hour for financial consulting services.

Other

Fee-only: Financial consulting services at $195/hour; Financial planning fixed fee $1,000-$3,000; Non-discretionary alternative asset management fee $250 per position with $500 cap per account; Pension consulting fees tiered from 0.75% to 0.45% depending on plan size; Automated digital investment advisory at 0.50% annually.

Main office

999 Fourier Drive, Suite 301

Madison WI 53717

Advisors at this office

5

Most active in

Illinois · Texas · Wisconsin

Also doing business as

Clf Asset Management Inc. · Clf Asset Management, Inc.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

Daniel D

ChFC®, Series 63, Series 65

Madison, WI

CLF Asset Management, Inc.

Daniel Determan is a financial advisor with CLF Asset Management, Inc. in Madison, WI, holding the ChFC® designation and Series 63 and 65 licenses. He has 21 years of industry experience, including roles at CLF Asset Management since 2016 and Capitol Lakes Financial, LLP since 2011. Outside of his advisory work, he is a director of the Natural Materials Technology Accelerator, a nonprofit focused on research into natural fiber technologies and carbon sequestration. He is also a founder-level investor in Driftless Extracts LLC, an industrial hemp processing company. CLF Asset Management serves individual clients, corporations, and employee benefit plans by providing financial consulting, planning, discretionary portfolio management, and pension consulting. The firm employs a combination of analytical methods and algorithmic tools alongside professional oversight to tailor investment strategies to client objectives and risk tolerances.

General retirement planning Charitable giving & philanthropy Cash flow / budgeting Tax strategies for small businesses Founder/Business Owner Retired
user avatar

Michael Z

CFP®, Series 65

Madison, WI

CLF Asset Management, Inc.

Michael Zugan is a CFP® professional with three years of experience in financial advisory, currently serving at CLF Asset Management, Inc. in Madison, WI. His prior roles include positions at Wealth Enhancement Group and Alpha Financial Management. Outside of advisory work, he is also licensed as an independent insurance agent through Capitol Lakes Financial, LLP. CLF Asset Management provides financial consulting, comprehensive planning, portfolio management, and pension consulting to individuals, corporations, and employee benefit plans. The firm combines multiple analytical methods and technological tools with human oversight to tailor investment strategies to client objectives and risk profiles.

General retirement planning Charitable giving & philanthropy Cash flow / budgeting Tax strategies for small businesses Founder/Business Owner Retired
user avatar

Simon L

Series 63, Series 65

Madison, WI

CLF Asset Management, Inc.

Simon Liegel is an investment adviser representative at CLF Asset Management, Inc. with 19 years of industry experience. He holds the Series 63, Series 65, and Enrolled Agent (EA) designations. Prior to joining CLF Asset Management in 2016, he was affiliated with Capitol Lakes Financial, LLP, where he continues to have common control and ownership. Outside of his advisory role, Mr. Liegel has a founder-level investment in an industrial hemp processing company and serves as one of four directors of the Natural Materials Technology Accelerator, a nonprofit focused on research into commercial fiber separation and carbon sequestration. CLF Asset Management serves individual clients, corporations, and employee benefit plans, offering financial consulting, comprehensive planning, discretionary portfolio management, and pension consulting. The firm employs a blend of analytical methods and intelligent systems to tailor portfolios to client objectives, risk tolerances, and liquidity needs, while providing both modular and comprehensive financial planning options.

General retirement planning Charitable giving & philanthropy Cash flow / budgeting Tax strategies for small businesses Founder/Business Owner Retired
user avatar

Michael V

Series 65

Madison, WI

CLF Asset Management, Inc.

Michael Vaubel is a financial advisor with CLF Asset Management, Inc. in Madison, WI, holding a Series 65 credential and nine years of industry experience. He has been employed at Capitol Lakes Financial since 2016. Outside of his advisory work, Vaubel serves on the Alumni Association board for Wayland Academy and provides unpaid support to Alpenhaus Market, a business focused on vintage and artisan goods. CLF Asset Management serves individual clients, corporations, and employee benefit plans, offering financial consulting, comprehensive planning, discretionary portfolio management, and pension consulting. The firm uses a combination of analytical methods and algorithmic tools to tailor portfolios based on client objectives, risk tolerances, and liquidity needs.

General retirement planning Charitable giving & philanthropy Cash flow / budgeting Tax strategies for small businesses Founder/Business Owner Retired
user avatar

Jacob S

CFP®, Series 65

Madison, WI

CLF Asset Management, Inc.

Jacob Soener is a CFP® professional with seven years of industry experience, currently serving at CLF Asset Management, Inc. in Madison, WI. His prior roles include positions at Mass Mutual and UW-Madison. He also serves as treasurer for the Lussier Community Education Center, a nonprofit organization, providing budgeting advice and board oversight in an unpaid capacity. CLF Asset Management serves individuals, corporations, and employee benefit plans by providing financial consulting, comprehensive planning, discretionary portfolio management, and pension consulting. The firm combines fundamental and technical analysis, modern portfolio theory, and algorithmic tools with human oversight to tailor investment strategies to clients’ objectives and risk profiles.

General retirement planning Charitable giving & philanthropy Cash flow / budgeting Tax strategies for small businesses Founder/Business Owner Retired
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)