CLF Asset Management, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$135,002,953
Clients
381
Advisors
5
of 5 employees
About
CLF Asset Management serves individual clients (including high-net-worth individuals), corporations, and employee benefit plans, offering a range of services that include financial consulting (income/cash flow analysis, retirement planning, estate planning, education needs analysis), comprehensive financial planning, discretionary portfolio management, and pension consulting. The firm also provides automated digital investment advisory options and non‑discretionary advisory to alternative investments and private placements as part of its service menu.
The firm uses a mix of analytical methods — including fundamental and technical analysis, modern portfolio theory, and both long‑ and short‑term strategies — and tailors portfolios to clients’ stated objectives, risk tolerances, and liquidity needs. CLF also discloses the use of intelligent systems and algorithmic tools to support investment research, portfolio monitoring, and operational tasks, while retaining human professionals to make final investment decisions and to monitor model performance and security.
CLF’s brochure highlights several features that distinguish it from many peers: financial planning can be delivered as modular, a la carte services (e.g., income analysis, retirement planning, charitable giving) with a capped comprehensive option, and the firm recently transitioned to SEC registration. The firm is affiliated with Capitol Lakes Financial, LLP and notes that persons providing advice may be licensed insurance agents who can receive commission compensation, and it uses multiple custodial platforms (including institutional and automated platforms) with specific procedures for alternative asset management and custody.
Client services
Expertise
Occupation focus
Fee options
Financial planning fixed fees ranging from $1,000 to $3,000 depending on selected modules.
$0 - $499,999.99: 0.95% annually $500,000 - $999,999.99: 0.90% annually $1,000,000 - $1,999,999.99: 0.80% annually $2,000,000+: 0.65% annually
Persons associated with the firm may earn commissions from selling insurance products separate from advisory fees.
$195 per hour for financial consulting services.
Fee-only: Financial consulting services at $195/hour; Financial planning fixed fee $1,000-$3,000; Non-discretionary alternative asset management fee $250 per position with $500 cap per account; Pension consulting fees tiered from 0.75% to 0.45% depending on plan size; Automated digital investment advisory at 0.50% annually.
Main office
999 Fourier Drive, Suite 301
Madison WI 53717
Advisors at this office
5
Most active in
Illinois · Texas · Wisconsin
Also doing business as
Clf Asset Management Inc. · Clf Asset Management, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
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