Cobb Planning Group
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Cobb Planning Group is a small, California-registered investment adviser that serves primarily individual clients, including some high-net-worth individuals, with financial planning and portfolio management services. The firm provides written financial plans and advice on tax, retirement, estate and insurance planning, and manages client portfolios using general securities, mutual funds and government securities (including ETFs).
The firm’s investment approach is built on fundamental analysis of businesses and a generally conservative, low‑turnover strategy; Cobb tailors recommendations through client consultations and monitors accounts for adjustments, typically managing discretionary accounts with client authorization. Research sources cited include financial newspapers, magazines and corporate rating services, and the firm emphasizes avoiding frequent trading to limit transaction costs and tax impacts.
What distinguishes Cobb Planning Group from many peers is the owner’s continued role as a licensed insurance agent (licensed since 1979) who sells insurance and certain annuity products for commissions—an activity that occupies about 15% of his workweek and is disclosed as a potential conflict of interest. The firm also states it does not accept securities commissions, delegates client reporting to the custodian rather than producing regular in‑house reports, and reported roughly $14 million in discretionary assets under management as of June 1, 2026.
Client services
Expertise
Fee options
Written financial plans range from $200 to $2,000 depending on complexity; half payable in advance and remainder upon delivery
0.5% - 1% annually
Up to $250/hour, negotiable
Main office
1206 N. Broadway
Santa Ana CA 92701
Advisors at this office
1
Most active in
California
Also doing business as
Cobb Planning Group · Cobb, Robert Douglas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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