Comprehensive Financial Planning, Inc. logo

Comprehensive Financial Planning, Inc.

Updated today

Client assets under management

$267,866,729

Clients

566

19% high-net-worth

Advisors

6

of 6 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

94

High

Average account size

$473,263

About

Comprehensive Financial Planning, Inc. serves individuals (including high‑net‑worth clients), pension and profit‑sharing plans, business entities, trusts, estates, and charitable organizations. The firm offers discretionary and non‑discretionary portfolio management through a Managed Portfolio Program, retirement plan consulting and participant education, and stand‑alone financial planning and implementation referrals.

The firm’s Managed Portfolio Program follows an intermediate‑to‑long‑term, asset‑allocation oriented approach and the adviser employs charting (including 100‑ and 200‑day moving averages), fundamental, technical and cyclical analysis to monitor and adjust portfolios, with regular reviews, semi‑annual reports and a market newsletter. Allocations are primarily to no‑load mutual funds but may include ETFs, individual equities and fixed‑income securities, and the firm acts as a Section 3(21) fiduciary for certain retirement plan clients.

Distinctive features disclosed in the brochure include that some principals and representatives are licensed insurance agents who may recommend and sell insurance products on a commission basis, a relationship the firm discloses as a potential conflict and for which clients are not required to use the firm’s agents. The firm also notes an affiliation with an employee‑benefit consulting entity and the possibility of paying referral fees or engaging promoters under the Advisers Act marketing rule, arrangements the brochure describes and that are less common among comparable team firms.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Wealth management

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

For pension, profit sharing, or 401(k) plans with over 500 employees and assets over $50 million, an annual flat fee usually between $155 to $200 per participant.

Percentage

$0 - $250,000: 1.75% $250,000 - $500,000: 1.50% $500,000 - $1,000,000: 1.25% $1,000,000 - $5,000,000: 0.85% $5,000,000 - $10,000,000: 0.60% $10,000,000 - $50,000,000: 0.40% $50,000,000+: 0.20%

Commissions

Commission-based compensation for insurance and securities products when recommended and sold separately; however, advisory fees are not charged in addition to commissions on these products.

Project-based

Financial planning and consulting fees generally at $300 per hour, negotiable in certain circumstances.

Other

Account minimum: The Registrant does not generally require an annual minimum fee or asset level for investment advisory services.

Main office location

Comprehensive Financial Planning, Inc.

5995 Lemon Street

East Petersburg PA 17520-1329, United States

Number of offices

1

Most active in

Florida · Maryland · New Hampshire · Pennsylvania · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Richard W

CFP®, Series 63

East Petersburg, PA

Comprehensive Financial Planning, Inc.

Richard Walters is a CFP® with 35 years of experience in financial advising. He has been with Comprehensive Financial Planning, Inc. since 1984 and has operated his own advisory business since 1983. Outside of advising, Walters owns Comprehensive Benefit Marketing Services, Inc., where he sells employee benefits including group life, disability, and dental insurance. Comprehensive Financial Planning, Inc. serves individuals, pension and profit-sharing plans, business entities, trusts, estates, and charitable organizations. The firm offers discretionary and non-discretionary portfolio management, retirement plan consulting, and financial planning, using an asset-allocation approach supported by fundamental, technical, and cyclical analysis.

Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Wealth management Founder/Business Owner Retired
user avatar

Wendel K

Series 66

East Petersburg, PA

Comprehensive Financial Planning, Inc.

Wendel King is a Series 66-licensed financial advisor with Comprehensive Financial Planning, Inc., where he has worked since 2007. He has 18 years of industry experience and also manages group medical insurance programs through a related business, Comprehensive Benefit Marketing Services, Inc. King serves as a board member for Tel Hai Retirement Community, overseeing leadership activities and expansion projects. Comprehensive Financial Planning, Inc. serves individuals, including high-net-worth clients, as well as pension plans, trusts, and charitable organizations. The firm offers discretionary and non-discretionary portfolio management with an asset-allocation focused approach, utilizing fundamental, technical, and cyclical analysis to manage portfolios and provide regular client reporting.

Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Wealth management Founder/Business Owner Retired
user avatar

Michael K

Series 66

East Petersburg, PA

Comprehensive Financial Planning, Inc.

Michael Kowalick is a financial advisor with Comprehensive Financial Planning, Inc. in East Petersburg, PA, holding a Series 66 designation and 20 years of industry experience. He has been with Comprehensive Financial Planning since 2005 and also has involvement with Comprehensive Benefit Marketing, which provides medical, life, and disability insurance plans. Comprehensive Financial Planning, Inc. serves individuals, pension and profit-sharing plans, business entities, trusts, estates, and charitable organizations. The firm offers discretionary and non-discretionary portfolio management, retirement plan consulting, and financial planning services, using an intermediate-to-long-term, asset-allocation oriented investment approach incorporating fundamental, technical, and cyclical analysis.

Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Wealth management Founder/Business Owner Retired
user avatar

Patrick C

CFP®, Series 63, Series 65, Series 66

East Petersburg, PA

Comprehensive Financial Planning, Inc.

Patrick Cloonan Jr. is a CFP® with 18 years of industry experience, currently serving at Comprehensive Financial Planning, Inc. since 2012. He has also worked as an independent insurance agent since 2006 and has been a basketball referee for the Lancaster-Lebanon PIAA Association since 1999. Additionally, he is involved in nonprofit activities as the treasurer for the Manheim Township Class of 1987 reunion and provides divorce financial consulting through Creative Divorce Solutions, LLC. Comprehensive Financial Planning, Inc. serves individuals, pension and profit-sharing plans, business entities, trusts, estates, and charitable organizations. The firm employs an intermediate-to-long-term, asset-allocation oriented investment approach, offering discretionary and non-discretionary portfolio management, retirement plan consulting, and financial planning services.

Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Wealth management Founder/Business Owner Retired
user avatar

Damon H

Series 63, Series 65

East Petersburg, PA

Comprehensive Financial Planning, Inc.

Damon Heller is a financial advisor with Comprehensive Financial Planning, Inc., holding Series 63 and Series 65 licenses and 20 years of industry experience. He has worked at Comprehensive Financial Planning since 2019, following prior roles at JML Ingredients and Alps. Comprehensive Financial Planning, Inc. serves individuals, pension and profit-sharing plans, business entities, trusts, estates, and charitable organizations. The firm offers discretionary and non-discretionary portfolio management, retirement plan consulting, and financial planning services, employing an asset-allocation approach that incorporates fundamental, technical, and cyclical analysis.

Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Wealth management Founder/Business Owner Retired
user avatar

Brooke H

Series 63

East Petersburg, PA

Comprehensive Financial Planning, Inc.

Brooke Herr is a financial advisor with Comprehensive Financial Planning, Inc. in East Petersburg, PA, holding a Series 63 designation and 35 years of industry experience. She has been with Comprehensive Financial Planning since 1984 and has been active in her advisory practice since 1983. Outside of her advisory work, she serves as president and 50% owner of Comprehensive Benefit Marketing Services, Inc., which provides group medical insurance programs. Comprehensive Financial Planning, Inc. serves individuals, pension and profit-sharing plans, business entities, trusts, estates, and charitable organizations. The firm offers discretionary and non-discretionary portfolio management with an intermediate-to-long-term, asset allocation approach, using various analytical methods to monitor and adjust portfolios.

Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Wealth management Founder/Business Owner Retired
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