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Comprehensive Financial Planning, Inc.

Updated today

Client AUM

$305,778,802

Clients

577

Advisors

6

of 6 employees

About

Comprehensive Financial Planning, Inc. works with individuals (including high-net-worth clients), pension and profit‑sharing plans, business entities, trusts, estates and charitable organizations, providing discretionary and non‑discretionary portfolio management, retirement plan consulting, and standalone financial planning and consulting. The firm’s offerings include ongoing asset management through a managed portfolio program, retirement plan services and participant education, and traditional financial planning engagements.

The firm’s managed portfolio program emphasizes intermediate‑to‑long‑term asset allocation, combining charting (including 100‑ and 200‑day moving averages), fundamental and technical analysis, and ongoing monitoring, with semi‑annual account reports and a market newsletter to communicate its outlook. Engagements begin with a background interview and analysis of a client’s financial picture and the firm coordinates recommendations with clients’ other professionals; it also provides non‑discretionary retirement plan consulting and acts as a fiduciary under ERISA §3(21) for plan sponsors when engaged.

Notably, several of the firm’s representatives are licensed insurance agents and the firm may recommend and implement insurance‑related products on a commission basis, a practice the brochure identifies as a potential conflict of interest and discloses to clients. The firm also discloses that it may pay promoters or referral sources under the Marketing Rule and provides written disclosure of such relationships and the firm brochure to prospective clients, and it is affiliated with an independent employee benefit consulting firm for additional plan services.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Retirement income strategy Retirement withdrawal strategies General estate planning guidance

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Flat fee for pension/profit sharing/401k plans with over 500 employees and assets over $50 million: $155 to $200 per participant annually

Percentage

Less than $250,000 - $250,000: 1.75% $250,000 - $500,000: 1.50% $500,000 - $1,000,000: 1.25% $1,000,000 - $5,000,000: 0.85% $5,000,000 - $10,000,000: 0.60% $10,000,000 - $50,000,000: 0.40% $50,000,000+: 0.20%

Project-based

Generally $300 per hour for financial planning and consulting services, negotiable

Other

Fee-only: Financial planning and consulting services generally at $300/hour, negotiable in limited cases

Main office

5995 Lemon Street

East Petersburg PA 17520

Advisors at this office

6

Most active in

Florida · Maryland · New Hampshire · Pennsylvania · Texas · Virginia

Also doing business as

Comprehensive Financial Planning Inc · Comprehensive Financial Planning, Inc.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Richard W

CFP®, Series 63

East Petersburg, PA

Comprehensive Financial Planning, Inc.

Richard Walters is a CFP® with 35 years of experience in financial advising. He has been with Comprehensive Financial Planning, Inc. since 1984 and has operated his own advisory business since 1983. Outside of advising, Walters owns Comprehensive Benefit Marketing Services, Inc., where he sells employee benefits including group life, disability, and dental insurance. Comprehensive Financial Planning, Inc. serves individuals, pension and profit-sharing plans, business entities, trusts, estates, and charitable organizations. The firm offers discretionary and non-discretionary portfolio management, retirement plan consulting, and financial planning, using an asset-allocation approach supported by fundamental, technical, and cyclical analysis.

Retirement income strategy Retirement withdrawal strategies General estate planning guidance Founder/Business Owner Retired
user avatar

Wendel K

Series 66

East Petersburg, PA

Comprehensive Financial Planning, Inc.

Wendel King is a Series 66-licensed financial advisor with Comprehensive Financial Planning, Inc., where he has worked since 2007. He has 18 years of industry experience and also manages group medical insurance programs through a related business, Comprehensive Benefit Marketing Services, Inc. King serves as a board member for Tel Hai Retirement Community, overseeing leadership activities and expansion projects. Comprehensive Financial Planning, Inc. serves individuals, including high-net-worth clients, as well as pension plans, trusts, and charitable organizations. The firm offers discretionary and non-discretionary portfolio management with an asset-allocation focused approach, utilizing fundamental, technical, and cyclical analysis to manage portfolios and provide regular client reporting.

Retirement income strategy Retirement withdrawal strategies General estate planning guidance Founder/Business Owner Retired
user avatar

Michael K

Series 66

East Petersburg, PA

Comprehensive Financial Planning, Inc.

Michael Kowalick is a financial advisor at Comprehensive Financial Planning, Inc. with 21 years of industry experience. He holds the Series 66 designation and has worked with Comprehensive Financial Planning since 2005. Additionally, he is involved with Comprehensive Benefit Marketing Services, Inc., which provides medical, hospitalization, life, and disability insurance products. Comprehensive Financial Planning, Inc. serves individuals, pension and profit-sharing plans, business entities, trusts, estates, and charitable organizations. The firm offers discretionary and non-discretionary portfolio management, retirement plan consulting, and financial planning, using a managed portfolio program that combines fundamental and technical analysis with ongoing monitoring.

Retirement income strategy Retirement withdrawal strategies General estate planning guidance Founder/Business Owner Retired
user avatar

Patrick C

CFP®, Series 63, Series 65, Series 66

East Petersburg, PA

Comprehensive Financial Planning, Inc.

Patrick Cloonan Jr. is a CFP® with 18 years of industry experience, currently serving at Comprehensive Financial Planning, Inc. since 2012. He has also worked as an independent insurance agent since 2006 and has been a basketball referee for the Lancaster-Lebanon PIAA Association since 1999. Additionally, he is involved in nonprofit activities as the treasurer for the Manheim Township Class of 1987 reunion and provides divorce financial consulting through Creative Divorce Solutions, LLC. Comprehensive Financial Planning, Inc. serves individuals, pension and profit-sharing plans, business entities, trusts, estates, and charitable organizations. The firm employs an intermediate-to-long-term, asset-allocation oriented investment approach, offering discretionary and non-discretionary portfolio management, retirement plan consulting, and financial planning services.

Retirement income strategy Retirement withdrawal strategies General estate planning guidance Founder/Business Owner Retired
user avatar

Damon H

Series 63, Series 65

East Petersburg, PA

Comprehensive Financial Planning, Inc.

Damon Heller is a financial advisor with Comprehensive Financial Planning, Inc., holding Series 63 and Series 65 licenses and 20 years of industry experience. He has worked at Comprehensive Financial Planning since 2019, following prior roles at JML Ingredients and Alps. Comprehensive Financial Planning, Inc. serves individuals, pension and profit-sharing plans, business entities, trusts, estates, and charitable organizations. The firm offers discretionary and non-discretionary portfolio management, retirement plan consulting, and financial planning services, employing an asset-allocation approach that incorporates fundamental, technical, and cyclical analysis.

Retirement income strategy Retirement withdrawal strategies General estate planning guidance Founder/Business Owner Retired
user avatar

Brooke H

Series 63

East Petersburg, PA

Comprehensive Financial Planning, Inc.

Brooke Herr is a financial advisor with Comprehensive Financial Planning, Inc. in East Petersburg, PA, holding a Series 63 designation and 35 years of industry experience. She has been with Comprehensive Financial Planning since 1984 and has been active in her advisory practice since 1983. Outside of her advisory work, she serves as president and 50% owner of Comprehensive Benefit Marketing Services, Inc., which provides group medical insurance programs. Comprehensive Financial Planning, Inc. serves individuals, pension and profit-sharing plans, business entities, trusts, estates, and charitable organizations. The firm offers discretionary and non-discretionary portfolio management with an intermediate-to-long-term, asset allocation approach, using various analytical methods to monitor and adjust portfolios.

Retirement income strategy Retirement withdrawal strategies General estate planning guidance Founder/Business Owner Retired
View complete list of advisors at this firm
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