Conceptual Financial Advisors, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$164,798,264
Clients
419
Advisors
1
of 4 employees
About
Conceptual Financial Advisors, LLC provides portfolio management, pension consulting, and financial planning to individuals (including high‑net‑worth clients), pension and profit‑sharing plans, and charitable organizations. The firm also offers an online MyFirstFinancialPlanner service for clients seeking an introductory financial plan and manages both discretionary and non‑discretionary accounts.
CFA documents client objectives in an Investment Policy Statement and applies fundamental analysis and modern portfolio theory to construct tailored, long‑term investment programs and model allocations. The firm typically seeks discretionary trading authority, sponsors a wrap fee program, and may refer portions of client assets to third‑party advisers (including AssetMark) under fee‑sharing arrangements.
Compared with peers, CFA reports a notably high client‑to‑advisor ratio—about 419 client relationships overseen by a single principal—and manages roughly $190 million in combined discretionary and non‑discretionary assets. The brochure discloses that the principal is also a registered representative and an independent insurance agent (so representatives may sell commissionable products) and describes custodial support and transition assistance from LPL and fee‑sharing with third‑party advisers, arrangements the firm identifies as potential conflicts of interest; it also notes participation in custodial‑sponsored educational events.
Client services
Expertise
Fee options
Financial planning fixed fees range from $500 to $7,500; MyFirstFinancialPlanner.com service fee is $500 flat rate plus $350 annual update.
$0 - $499,999: 1.50% $500,000 - $999,999: 0.75% $1,000,000+: 0.50%
Commission-based compensation related to insurance and securities products sold by representatives, but commissions are not the primary compensation for advisory services.
$200 to $300 per hour for financial planning services.
Main office
2561 E. Calumet St.
Appleton WI 54915
Advisors at this office
1
Most active in
Florida · Wisconsin
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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